Welcome to the Money Smart Your Library Webinar We’ll be starting as close to the scheduled time as possible; please read information below. It’s very important that you set up your audio by following the instructions either in your invitation letter or your reminder letter. Attendees, no need to dial into the speakers' teleconference. You can listen to this session via your computer's speakers or headset and submit all questions via a chat panel. If we are unable to answer your questions during the session, we have contact information available for all presenters. All attendees will remain muted throughout the event. So make sure speaker volume is turned on. Need technical assistance? Please call iLinc support at

Partnership- The Federal Reserve of Chicago and the American Library Association

Presenters Michael Dowling ALA Bobbie Rudnick Naperville PL (IL) Lori Burgess Fond du Lac PL (WI) Cheryl Heid Johnston PL (IA) Jeff Kushkowski Iowa State University

What is Money Smart Week®? Money Smart Week® is a public awareness campaign designed to help consumers better manage their personal finances. Achieved through the collaboration and coordinated effort of hundreds of organizations across the country including businesses, financial institutions, schools, libraries, not-for-profits, government agencies and the media. 10th year! Money Smart Week began in 2001 as a coordinated effort of the Federal Reserve Bank of Chicago and a Money Smart Advisory Council working together to promote personal financial literacy. The Money Smart Week model has since spread throughout the Midwest and around the country with successful campaigns in more than a dozen states and growing. Money Smart Week partnered with the American Library Association (ALA) in 2010 to launch Money Smart your library nationally.

Why Libraries? Mission Part of the Solution New Partners Visibility Ecosystem (state libraries, state and regional associations, regional systems, public libraries, school libraries, academic libraries, special libraries)

Public, School, Academic

Naperville Public Library, IL Ranked #1 HAPLR 10 consecutive years Serves population of 145,000 3 service facilities Annual circulation 4.6 million 1 st round Smart library ® grant recipient 2008 – 2010 Bobbie Rudnick Business Librarian

Libraries and Financial Literacy Financial literacy for all ages Strong tradition of promoting economic development and financial well-being Research assistance to the unemployed, entrepreneurs, investors, students Perceived as reliable, trustworthy place for unbiased resources and programs Entire community benefits when its citizens are confident savers and investors

Libraries and Money Smart Week ® Sends important message to trustees, city officials, and taxpayers Support from the Federal Reserve Bank Valuable partnering opportunities Springboard for ongoing library financial education programming and projects

Designing Program Topics Money Savvy Kids Retirement Planning Smart Investing Financial Recordkeeping College Financing Savings Strategies Credit & Debt

Building Effective Partnerships Local, state, federal government agencies Schools & colleges –Faculty, student services –University Extension offices Professional associations Media Nonprofits Banks & credit unions

Money Smart Week Iowa Partners AARP Bank of the West Bettendorf Family Museum Bettendorf Public Library Better Business Bureau of Greater Iowa Cedar Rapids Bank & Trust Cedar Rapids Public Library Center for Financial Success Community Bankers of Iowa Community Business Lenders Community Corrections Improvement Association Creditwise, LLC Davenport Public Library Deere Harvester Community Credit Union DM Neighborhood Resource Office Document Destruction and Recycling Services EdCo Community Credit Union Edward Jones Investments Federal Deposit Insurance Corporation Federal Reserve Bank of Chicago Four Legacies Mortgage Gazette Communications Goodwill of the Heartland Grant Wood Area Education Association Hiawatha Public Library Horizons Consumer Credit & Counseling Service Iowa Association for Business and Industry Iowa Association of Student Financial Aid Administrators Iowa Attorney General's Office Iowa Bankers Association Iowa College Access Network Iowa College Aid Commission Iowa Credit Union League Iowa Department of Education Iowa Division of Banking Iowa Insurance Division Iowa Society of Certified Public Accountants Iowa State Treasurer Iowa Public Television Iowa Society of Certified Public Accountants Iowa State Bank Iowa State University Extension Johnston Public Library Junior Achievement of Eastern Iowa Kelley Insurance Center — Drake University Kirkwood Community College Marion Public Library Metro Library Network Moline Public Library Moline School District QC Dollarwi$e Quad-City Times Rock Island Public Library Rock Island School District Royal Neighbors of America Foundation SCORE State Historical Society of Iowa State Library of Iowa Taxpayer Advocate Service The Family Credit Union The Financial Specialists The National Bank The Women’s Connection UBS Financial Services United Way of Central Iowa University of Illinois Extension University of Iowa Community Credit Union US Bank U.S. Senator Charles Grassley U.S. Small Business Administration Wealth Advisors of Iowa Wells Fargo Bank West Des Moines Public Library

The Benefits of Money Smart Week in Libraries Lori Burgess Support Services Coordinator Fond du Lac Public Library, WI Fond du Lac PL by the numbers City population: approx. 45,000 County population: 100,000 Annual Circulation: 835,000+ Staff of 52 FTEs

MSW Wisconsin History 2006 – 5 communities in Wisconsin 2007 – 12 planning committees FDL: 50 events at library, mall, colleges, schools, senior center, etc. = 300 attendees 2008 – 13 planning committees FDL: 50 events at 2 libraries, 1 university & large employers = 499 attendees 2009 – 23 planning committees FDL: 120+ events at 5 libraries, 1 technical college & large employers = 1,000+ attendees 2010 – 27 planning committees WI: 600+ events, 12,500+ attendees, 453 nonprofit & corporate partners FDL: 60+ events at 5 libraries & large employers = 500+ attendees

Why We Got Involved We support literacy! ANY and ALL literacy! In these economic times, financial literacy is more important than ever. Participating in MSW helps us fulfill our mission: Fond du Lac Public Library supports a high quality of life in Fond du Lac through reading, lifelong learning, and community involvement.

Programs for Kids & Families Regional “Big Read” for kids Just Saving My Money by Mercer Mayer 17 participating libraries + 2 bookstores held same story-time programs Kids received a free copy of the book “Family Moolah Fun Day” Treasure hunt, money bingo, wheel of trivia Penny the Pig Piggy bank with four slots (spending, saving, investing & donating)

Money Smart Kids’ Contests Purpose: Start financial literacy early & get families talking about money Contests: Essay, YouTube, Dollar Design Awards: State Treasurer awards 529 account scholarships; partners donate bonds, t-shirts, “Fondopoly” games, pencils, etc.

Most Successful Adult Programs Reducing Risk in Retirement / Financial Planner When I’m 65 (Medicare benefits) / County Senior Benefit Specialist Long Term Care : If I need it, who will pay for it / Financial Planner Estate Planning / Lawyer & Financial Planner Investing 101 / Financial Educator Money Saving Travel Tips / AAA representative

Wisconsin Survey Results 97% attendees find sessions valuable or very valuable 85% attendees are likely or very likely to change their money habits based on what they learned 95% attendees are likely or very likely to recommend a MSW class to friends or family How patrons hear about programs: –Printed pamphlet-like calendars distributed through partners –Newspaper –Word of mouth –Internet –Billboard –Bill inserts (bank statements, etc.) –Company newsletter

Benefits to the Library New patrons! –Attendees & presenters are surprised by facilities, collections, services, and friendliness of staff New & strengthened partnerships –The public knows the library as a place for unbiased information. It’s expected. –Financials want to be associated with us—even if there is strictly no selling. It gets everybody’s name and image out there. –All local financials are eligible to present.

More Benefits, More Connections Because people now know someone at the library, they contact us for reference questions, book meeting rooms, etc. We now know about other classes & resources in the community. (Extension workshops, English Language Learner classes, Medicare referrals, social assistance referrals, etc.) As we learn what works in our community, we share with others around the region, state, and now nationally

Money Smart at Johnston Public Library Johnston FAQ’s  Population: 16,161  Suburb of Des Moines, IA  2009/2010 circulation: 267,010  24 staff members (7 full-time)  Adult program attendees: 3107  Children's Program attendees: 12,274 Cheryl Heid Public Services Staff Johnston Public Library Johnston, IA

Women and Finance program in Millionaire’s Mind ABC’s of Retirement Shred Day 2009 Women and Finance Time to Fill Your Buckets and Retire Shred Day 2010 Shred Day 2011 Identity Theft Shred Day Multigenerational Program AARP Tax Assistance Johnston Public Library’s MSW programs

Where to begin Expectations for the library  Strategic Plan  Public Services – one program per month  Background buzz of the community: Financial Planning in 2007 with fair response Evaluated our resources  Three staff to discuss idea (Youth Services, Public Services, and the Director)  Discussed plans with the local author of Stock Market Pie  Contacted local bank representative  Contacted Shredding company to see if they would participate

Signed up with MSW  With programs lined up, we contacted MSW to list our programs MSW assisted us with sending free bookmarks, fliers, and booklets  Developed small handout with program descriptions  Contacted local media Wrote our own press release registered our programs on their websites  Advertised on our website  Designed the program  Gathered resources advertising them the day of program as well as on handouts  Treat speakers well and send thank you.

Going forward Evaluate program. Where do you want to go next year? Contacts made throughout the year. Foster relationships - our police department Always keep a listening ear open to community needs and “who knows who” Go with what works for community and staff (kept it small)  For us: multigenerational, shredding, and free tax assistance

Other Ideas we are considering…  FASFA  How to write a scholarship essay  College planning  Grant Writing  How to start your own small business or foundation  Saving for Retirement and College!  How and where to find a job  Resume & cover letter writing  Searching for jobs online  How to recover from a job loss  Cooking on a budget  Coupon Club  Protecting your finances in times of crisis or divorce

Money Smart Week at Academic Libraries Jeffrey Kushkowski Business and Economics Librarian Iowa State University Ames, IA du Iowa State University is...28,000 students majors...Iowa’s land-grant institution...first public veterinary college in the United States...notable alumni include George Washington Carver and Carrie Chapman Catt...birthplace of the first electronic digital computer and round hay bales

Academic Library Involvement Academic libraries support the teaching and research needs of their users and generally don’t do “programming” Academic libraries can play an important role in providing information and highlighting resources available to our users, whether students, faculty or staff

Role of the Academic Library Arrange for speakers and provide space for presentations Provide resources for participants (e.g., financial literacy guides, online resources, reference help) after MSW activities are completed Emphasize that we facilitate presentations and may participate as librarians, but that we don’t provide financial, legal or tax advice

Placeholder for Illinois slide

Academic Library Contribution Identifying user groups Providing space for presentations and arranging for speakers Marketing efforts – use MSW publicity items Partnering with groups on/ off campus Providing peer training for librarians in how to use resources from MSW and locally

Potential Partners and Topics Admissions/ Financial Aid: Programs on paying for college and debt Police/ Public Safety: Identity Theft HR/ Retirement Office: Preparing for retirement Colleges of Business: How to choose a credit card, start saving for retirement, making wise financial decisions, etc.

Program Ideas Rider University has done programs with Financial Aid Mississippi State has collaborated on a financial literacy course and has a financial literacy guide Iowa State’s Government of the Student Body has a financial literacy page for students

School Libraries

Getting Started

What is a Money Smart your library Partner? A Money Smart your library partner is a library that actively participates during Money Smart Week in partnership with the Federal Reserve Bank. Libraries are considered partners upon agreeing to one or more of the following:  Provide educational materials, instructors, or a seminar for consumers  Provide facilities to host events, sponsor events or promotional materials  Leverage resources to publicly support or endorse Money Smart your library Money Smart Week partnered with the American Library Association to showcase and provide financial education to local communities served by member libraries. Partner libraries are expected to provide leadership, communicate internally and externally, possess or acquire general financial literacy knowledge and be committed to the Money Smart your library program.

Money Smart your library Responsibilities Money Smart your library partners are expected to adhere to the following guidelines: Host one or more events at your facility. All workshops, seminars and activities must be educational in nature and relate to improving knowledge of personal finances, from basic savings tips to advanced money management strategies. Sales pitches and/or commercial marketing are strictly prohibited. You are encouraged to bring in outside speakers to facilitate these events while providing vision, leadership and general direction to third-party sponsors/presenters. Workshops, seminars and activities should be free and open to the public. Implement, as able, additional marketing and/or promotional strategies for their individual events to secure attendance numbers. Promotional packages will be given to partners to help with media efforts. Events must be promoted as Money Smart your library events. If a partner library is located in a region or state with an established public campaign the library is expected to join said established campaign. Submit Money Smart your library event information via the on-line database. Complete and return measurement package including attendance numbers for all events, partner surveys, participant surveys, photos, any media clips and samples of any other promotional

Partner Sign up Form Contact information First Name: ___________________ Last Name: ________________________________ Company (Library): _______________________________________________________ Your Official Title: ________________________________________________________ Address: _______________________________________________________________ City/State/Zip: ___________________________________________________________ Phone number: __________________________________________________________ __________________________________________________________________ Are we authorized to publish your company name as a participating partner? □ Yes □ No Please be advised that we only list names of companies and not individuals as participating partners. Please provide a link to your website for financial education services: _______________________________________________________________________ Please only provide links to websites featuring financial education information and assistance and not products and services. Have you read and agree to the attached partner responsibilities guidelines? □ Yes □ No

Online Calendar As a Money Smart Week partner the Federal Reserve Bank of Chicago provides the ability for you to upload events online. This online database is available for consumers to search for local events. Discussion Forum An online discussion tool is now available for partners. The application will serve as a communication forum for partners to exchange resources, ideas, special requests, questions and comments for Money Smart Week as well as ongoing financial literacy initiatives throughout the year. Survey Information As Money Smart Week partners we ask that at the conclusion of Money Smart Week you complete and return attendance numbers for all events, partner surveys, participant surveys, photos, media clips and samples of any other promotional materials used during the campaign.

Suggested opening script for all adult MSW Events: Welcome to [name of your event]. [Details about your event]. Today’s class/activity is one of hundreds of free financial education events that are occurring all over the country in connection with Money Smart Week, sponsored by the American Library Association and Federal Reserve Bank of Chicago. Financial institutions, government agencies, not-profits, libraries and schools are joining forces to raise awareness about financial education and provide resources to the public at large. Because this is a Money Smart Week event, all content will be void of sales pitches and will not refer to my company’s/organization’s products or services unless used as an example or asked about by participants. [Please provide Money Smart Week calendars or promotional materials to participants to invite them to other events and/or direct them online to moneysmartweek.org]. Each of you has a short survey. We ask that you take a few minutes at the conclusion of the class to provide some feedback about today’s discussion as well as how you heard about us. This information is very important to maintain quality and determine the best ways to inform you of next year’s event. Please note that there is also an address and website should you want to submit additional comments online.

Personal Finance 101 Kids and Money Insurance Credit and Debt Management Unemployment and Job Transitioning Estate Planning Fairs and Multi-Program Events Housing/Mortgages/Foreclosures Identity Theft/Investment Scams/Financial Fraud Preparing for Financial Emergencies Basic Banking Services Investing and Wealth Building Retirement Planning Small Business and Entrepreneurship Teens and Money Saving and Planning for College Going Green to Save Tours and Special Events Taxes Money Management for Women Savvy Shopping and Bargain Hunting Healthy Habits that Save Money Smart Week Topics

Posters

Bookmarks and Inserts

Participate! Start a Money Smart Week ® campaign and join the financial literacy movement in libraries! Ask questions, share ideas Connect with partners and librarians

Questions! Michael Dowling ALA Bobbie Rudnick Naperville PL (IL) Lori Burgess Fond du Lac PL (WI) Cheryl Heid Johnston PL (IA) Jeff Kushkowski Iowa State University Tiffany Butler Chicago Federal Reserve