1 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Cloud Computing: What’s on the Horizon Daniel Bogda Channel SE

2 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Agenda What is Cloud Computing? Cisco’s Cloud Computing Strategy What’s on the Horizon

3 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Enterprise & Service Provider Data Center Blueprints The Architecture is Identical Rapid and Zero-Touch Deployments Unified Compute & Fabric Everything as a Software- Provisioned Service Integration with Virtual Server and Storage Design Transparent Scaling Designed for Virtualization at Scale Network-Centric Model Enterprise DC CISCO VN-LINK / Nexus 1000v / Cloud OS App OS App OS App OS App OS App OS App OS App OS App OS App OS

4 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Enterprise DC CISCO VN-LINK / Nexus 1000v / Cloud OS App OS App OS App OS App OS App OS App OS App OS App OS App OS Enterprise & Service Provider Data Center Blueprints The Architecture is Identical APIs and Protocols to Support Unified Enterprise- wide Cloud Operations Cross Data Center Movement of “Live” Server Instances Without State Loss Where Needed, When Needed Workload Deployment Interoperable Management Portable Workload Images Long Distance Live Motion Enterprise DC CISCO VN-LINK / Nexus 1000v / Cloud OS App OS App OS App OS App OS App OS App OS App OS App OS App OS Live Motion Interoperability/ Portability/ Live Motion

5 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Interoperability & Portability Interoperability & Portability Underlying compute, network & storage architectures are identical Key differences are multi-tenancy & scale Multi-tenancy & scale drive differences in security & management Enterprise & Service Provider Data Center Blueprints The Architecture is Identical Enterprise DC CISCO VN-LINK / Nexus 1000v / Cloud OS App OS App OS App OS App OS App OS App OS App OS App OS App OS Enterprise DC CISCO VN-LINK / Nexus 1000v / Cloud OS App OS App OS App OS App OS App OS App OS App OS App OS App OS LiveMotion Interoperability/ Portability/ Live Motion Service Provider CISCO VN-LINK / Nexus 1000v / Cloud OS App OS App OS App OS App OS App OS App OS App OS App OS App OS CISCO VN-LINK / Nexus 1000v / Cloud OS App OS App OS App OS App OS App OS App OS App OS App OS App OS CISCO VN-LINK / Nexus 1000v / Cloud OS App OS App OS App OS App OS App OS App OS App OS App OS App OS

6 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Next Inflection Point IT resources and services that are abstracted from the underlying infrastructure and provided “On-Demand” and “At Scale” in a multi-tenant environment WHAT IS CLOUD COMPUTING?

7 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Cloud Computing vs. Traditional IT Traditional Computing Dedicated Traditional hardware procurement New services added manually Manual repair of system failure Months Incremental CapEx purchases Shared Self service Scale on-demand Automated recovery due to integration / interoperable Minutes Pay per use Consumption Ease of Use Scalability Availability Provisioning Cost Cloud Computing

8 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Cloud Definition from NIST PublicPrivateHybridCommunity Deployment Models Service Models Software as a Service (SaaS) Platform as a Service (PaaS) Infrastructure as a Service (IaaS) Essential Characteristics On-Demand Self Service Broad Network Access Resource Pooling Rapid Elasticity Measured Service Visual Model of NIST’s Working Definition of Cloud Computing

9 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Cloud Service Delivery at Scale (Public / Private Cloud Providers) Cloud Delivery Models Application (SaaS) Applications at Scale (End users) Platform as a Service Execution Platforms at Scale (Developers) Infrastructure as a Service Infrastructure at Scale (System Administrators) Enabling Technology Cloud Service Delivery at Scale (Public / Private Cloud Providers)

10 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Cloud Deployment Models Public Cloud Cloud infrastructure made available to the general public. Private Cloud Cloud infrastructure operated solely for an organization. Virtual Private Cloud Cloud services that simulate the private cloud experience in public cloud infrastructure Hybrid Cloud Cloud infrastructure composed of two or more clouds that interoperate or federate through technology Community Cloud Cloud infrastructure shared by several organizations and supporting a specific community NIST Deployment Models …and one other

11 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Enterprise Deployment Models Distinguishing between Ownership and Control Ownership Control Internal Resources All cloud resources owned by or dedicated to enterprise External Resources All cloud resources owned by providers; used by many customers Private Cloud Cloud definition/ governance controlled by enterprise Public Cloud Cloud definition/ governance controlled by provider

12 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Ownership Control Internal Resources All cloud resources owned by or dedicated to enterprise External Resources All cloud resources owned by providers; used by many customers Private Cloud Cloud definition/ governance controlled by enterprise Public Cloud Cloud definition/ governance controlled by provider Hybrid Cloud Interoperability and portability among Public and/or Private Cloud systems Enterprise Deployment Models Ultimately These Distinctions Don’t Matter

13 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Agenda What is Cloud Computing? Cisco’s Cloud Computing Strategy What’s on the Horizon

14 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Deliver products, solutions & services to organizations to build secure Clouds Enable Service Providers to deliver secure Cloud solutions & services to their customers Advance the market for Cloud by driving technology innovation, open standards and ecosystem development Cisco’s Cloud Strategy Addressing Our Customers’ Business Challenges

15 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Cisco Cloud Solutions What We Offer Communications & Collaboration Solutions (Delivered via SaaS and On-Premise) Collaboration and Unified Communications End-to-End Cloud-Enabling Technology Private Cloud Computing Data Center 3.0 / Unified Computing Global Cloud Infrastructure Pervasive Trust & Security Solutions Comprehensive Security Suite

16 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Enterprise Journey To Private Cloud Data Center Networking Unified Fabric Unified Computing Intercloud Private Clouds Consolidation Virtualization AutomationUtility Market Start here

17 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Global Cloud Infrastructure Enterprise Network Cloud Service Provider Network Service Provider Cloud Network Boundary Unified Computing DC 3.0 / Unified Fabric Cloud Service Delivery IP-NGN CRS Unified Service Delivery IaaS/SaaS Solutions Cloud OS App OS App OS App OS App OS App OS App OS App OS App OS App OS App OS App OS App OS

18 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Cisco Cloud Service Delivery Architected from the application to the end-user Cisco Cloud Service Delivery Enterprise DC3.0 Network Services Unified Computing Third Party Virtualization Unified Fabric Nexus Family Nexus 1000V Unified Computing System Media Aware Distribution Peering and Interconnect Network Intelligence and Quality Security and Application Performance Video Delivery Product Suite IOS, IOS-XR, Medianet APM, WAAS, Mgd. Security ISR / ASR Families

19 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Cisco Data Center 3.0 & Unified Service Delivery: Open, integrated infrastructure for cloud computing Service Provider Cloud 4. Integrated DC virtualization infrastructure systems, such as vBlocks, are architected for easy integration, testing and provisioning 3. Nexus 1000v integrates virtual systems, enabling coordinated network services throughout the data center 2. Unified Computing System ensures scalable resource addition and graceful deletion 5. Unified Service Delivery assures consistent portability and interoperability. 1. Unified Fabric enables wire- once and eliminates I/O overheads Enterprise Cloud Cisco Cloud Service Delivery SP Data Center DC-CO-VHO Communication IP NGN IP NGN

20 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Cloud Systems Plan Building from a Foundation to Service Delivery Phase 3/4 Deeper Unified Fabric, Automation and APIs Federation and automation of workload moves across DCs Infrastructure available for SaaS offerings Unified Fabric throughout the data center Automation of DC to network connectivity Phase 2 Private and Virtual Private Cloud Integration with 3 rd party Cloud Orchestration SW Scale up / down DC infrastructure Additional security capabilities Secure Data Center Interconnect over VPN Phase 1 Public / Private Cloud Infrastructure Base Nexus + UCS foundation Multi-tenant virtualization`

21 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Agenda What is Cloud Computing? Cisco’s Cloud Computing Strategy What’s on the Horizon

22 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC APIs and Protocols Open Standards Hybrid Cloud Private Cloud Inter- Cloud Public Cloud Virtual Private Cloud PRESENT The Cloud Computing Journey

23 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Key to Broader Adoption of Cloud: Trust Before the Economics of Cloud Computing Can be Considered, Organizations Require a Trusted Service Infrastructure SecurityControl Service-Level Management Compliance

24 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC IT Infrastructure Today Anchored on Trust & Control Trusted Controlled Reliable Secure

25 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Cloud Computing Targeting Agility and Efficiency Trusted Controlled Reliable Secure Flexible Dynamic On-demand Efficient Cloud Computing

26 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Network Platform Cloud Computing Flexible Virtualization Dynamic On-demand Efficient Trusted Control Reliable Secure Trusted Cloud: The Best Of Both Worlds Virtualized Data Center Information & Applications Governance & Security

27 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Video Out Keyboard/ Mouse Virtual Desktop Cisco Cius HDMI/Display Port USB/BT Reduced TCO & Improved Productivity with Virtual Desktop Solution:  Thin-terminal client  Business apps as a service Benefits:  Full desktop experience  Economies of scale  Quickly provision business apps  Alternative licensing model

28 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Bringing Together Cisco’s Collaboration Suite Designed For Borderless Business  Cisco TelePresence Solution  Cisco Quad Virtual Teaming  Cisco Show and Share Video Creation and Access  Cisco WebEx Meeting Center, Calendaring, Mail  Presence  Cisco Unified Communications Unified Communications Manager

29 © 2009 Cisco Systems, Inc. All rights reserved.Cisco PublicC Daniel Bogda