1 SIM Chicago Consumerization of IT Ken O’Brien October 29th, 2009

2 RR Donnelley The Largest Print And Print Services Provider In The World The Largest Communications Management Provider In The World

3 Did You Know?

4 Definition - Bringing technologies readily available to consumers into the workplace Consumerization of IT :

5 Survey How Many of You :  Restrict Internet Access?  Allow employees to access: FaceBook? YouTube? Instant Messaging? Twitter?  Pay for and Administer Laptops?  Pay for and Manage Mobile Devices (Phones / BBs)?  Use Open Source Software?  Leverage Cloud Computing (SaaS)?

6 The Belief / Reality There is value in the emerging technologies : How We Work The Tools We Work With The Products and Services We Provide and Sell

7 The Challenge Competing Values: Control vs Flexibility Standardization / Efficiency vs Creativity Cost Reduction / ROI vs New Capital Secure vs Open Familiar vs New Customer vs Profitability Reputation and Culture

8 Our Approach Applications /Services Infrastructure Productivity Revenue / cost Collaboration Twitter Social Networks Cloud Computing Mobility Connections Mobility Applications Laptops Smart Phones Network Access / 4G IM Collaborative Apps/Sharepoint Online Chat Open Source You Tube iPhone Apps

9 Our Approach Applications /Services Infrastructure Productivity Revenue / cost Collaboration Twitter Social Networks Cloud Computing Mobility Connections Mobility Applications Laptops Smart Phones Network Access / 4G IM Collaborative Apps/Sharepoint Online Chat Open Source You Tube iPhone Apps Set the evaluation criterion and try to find something meaningful in each category to drive progress. Implement each as a standard if possible SaaS

10 Other Considerations  It is not as much expectations as the “norm”  Agile Development Methodology is now Dorm Room Development Methodology The Millennium Workforce - Regulations and Liability Customer expectations and / or acceptance Hype vs Helpful Change

11 Next For RRD it is similar to our core business driver – Our objective is to deliver their message to the end receiver in the most effective manner – that means to deliver the message through the right channel: mail box FaceBook Twitter Magazine Banking WEB site Newspaper insert Labels on products For Consumerization – Leverage the best channel or technologies that meet our needs as a company and workforce – to match our Skills experience interest budget customers

12 Ask The Geek