Brown & Brown Plants Its Flag in the United Kingdom 1

Presentation Agenda Industry Profile Company Profile Why Expand Internationally? – Bermuda – Ireland – United Kingdom Lloyd’s of London UK Expansion Mode of Entry Finance Impact Assessment 2

Industry Profile Insurance Agency, Brokerage and Services (“Brokerage”) Industry Intermediary – Not the Risk-Bearer (Insurer) Paid Commissions (% of Premiums) and Fees Insert total industry revenue. 3

Industry Profile 4

RankCompany2008 Brokerage Revenues % Change2008 Employees 2008 Offices 1Marsh and Mclennan Co’s Inc. 11,516,000, %54, Aon Corp.7,310,000, %37, Willis Group Holding’s Ltd. 3,362,000, %17, Wells Fargo Insurance Services Inc. 1,743,062, %7, Arthur J. Gallagher and Co. 1,611,302, %9, Jardine Lloyd Thompson Group P.L.C. 992,843, %5, Brown &Brown Inc.965,982, %5, BB&T Insurance Services 962,134, %4, Gras Savoye & Cie786,368, %3, Lockton Co’s LLC778,345, %3,

Company Profile Founded in 1939 in Daytona Beach, FL Brown & Brown is currently ranked as the 6 th largest insurance broker in the U.S. and 7 th largest in the world (based on the July 2009 ranking by Business Insurance magazine) 170+ Offices, in 40 States and (now) UK $977.6 Million in Revenues in

Company Profile Brown & Owen Changed name back to Brown & Brown 1993 Acquired Riedman Insurance agency with $54 million in revenue Brown & Owen founded in Daytona Beach, FL Raised $150 million of equity for acquisitions Acquired Hull & Co. with $63 million in revenue 2005 Revenue-$45,821 OP $-$6,511 OP %-14.2% “2nd Defining Moment” Becoming a public company. Merger with Poe & Assoc. to form Poe & Brown; revenue $86.1 million 2008 Revenue of 977.6M Raised 200M for new acquisitions “1 st Defining Moment” Focus on operating profits not revenues % OP% % OP% 7

Company Profile Intermediate Goal: “B-40” – $1 Billion in Revenues – 40% Margin (about twice industry average) – Should be reached in Next Goal: “DA” (Double Again) – $2 Billion in Revenues – Maintain 40% Margin 8

Company Profile Long-Term Strategy - FOUR PILLARS: We’re in the Money-Making Business We’re in the Recruiting and Enhancing of People Business We’re in the Selling and Servicing of Insurance Business We’re in the Make-No-BIG-Mistakes Business 9

Company Profile 10

Why Expand Internationally? 4 GENERAL OBJECTIVES: Acquire Resources from foreign countries Minimize Competitive Risk – counter advantages competitors might gain in foreign markets that could hurt you domestically Expand Sales to foreign markets Diversify Sources of Sales and Supplies – take advantage of business cycle differences among countries B&B OBJECTIVES: Key Consideration: access to global insurance market Secondary Consideration: establish presence in global brokerage industry, divert business from competitors Not an objective - US markets provide best laws, taxes, margins Not a consideration 11

Why Expand Internationally? Extra Piece of the PIE! 12

Why Expand Internationally? Insurance Brokers place risks with insurers located inside and outside U.S. –Difficult/unusual coverages –Reinsurance –Captive insurance companies Usually placed through local brokers UK, Bermuda, Ireland among top 3 Non-US markets 13

Bermuda ADVANTAGES:DISADVANTAGES: Proximity to US Politically Stable Educated Workforce Cooperative Regulatory Environment 1 of Top 3 Reinsurance Jurisdictions Efficient, Innovative No Income Tax US targeting “tax havens” Protective labor laws Current business inflow from B&B lower than to Lloyd’s 14

Ireland ADVANTAGES:DISADVANTAGES: EU Member Politically Stable Educated Workforce Tax Benefits for Brokers – 5% on Foreign Dividends (vs. 30% for Bermuda) – Tax Treaties with Other Countries Growing Insurance Center EU Member – More Pro-Employee Labor Laws than US, UK Still relatively small market for US risks Current business inflow from B&B lower than to Lloyd’s 15

United Kingdom ADVANTAGES: Politically Stable Educated Workforce Lloyd’s of London Currently doing business in the market DISADVANTAGES: EU Member 16

Lloyd’s of London One of World’s Largest Insurance & Reinsurance Markets 17

Lloyd’s of London What is Lloyd's of London An insurance Market Reinsurance/Insurance for Large and Complex Risks No Direct Link to Client Who does Business with Lloyd's 93% of Dow Jones Companies 86% of Top 50 European Companies Top 20 Banks 2008 Global Written Premiums: $24.7 B 18

Lloyd’s of London Society of Members  Capital Providers Syndicates  Groups of Members  Pools Capital & Risk Managing Agents  Oversee Syndicates  Employ Underwriters Brokers  Gatekeepers  Negotiate Terms 19

Lloyd’s of London Why Be a Lloyd’s Broker? Already Placing Business in Lloyd's Market Vertical Integration Second bite at the apple Direct access to Managing Agents Control the deal Opportunity for new clients New business entering Lloyd's Market 20

Lloyd’s of London How to become a Lloyd's Broker Regulatory Approval from Appropriate body Support from at least one Managing Agent Terms of Business Agreement Adequate knowledge and systems Professional Indemnity Insurance 21

Mode of Entry Modes of Entry – Acquisition No asset acquisitions in UK; only stock – taking the good, the bad and the ugly Tried – and (luckily) failed – in 2006; “winning” bidder took huge loss due to overpayment for business and employee benefit plan wind-down costs Will still (carefully) consider acquisition opportunities; more one-off hires – Joint Venture JV = partnership between two entities Joint control Split profits Shared legal liability 22

Mode of Entry – Foreign Subsidiary (Foreign Direct Investment) - Advantages = –Control –100% ownership of Profits Challenges = –Establishing UK subsidiary – process more complex than in US –Regulatory approval from Financial Services Authority – more involved than State insurance departments in US –Broker Appointment from Lloyd’s – greater scrutiny for foreign-owned brokers; local direct management required (in reading, a “multidomestic” or “locally responsive” company approach) –Higher Operating Costs, Operating Complexity »Rents, salaries, taxes higher than in US »Establish, administer separate UK benefit plans »Tax repatriation »Labor laws more pro-employee (e.g., no at-will employment; restrictive covenants more difficult to enforce) 23

UK Expansion DECUS INSURANCE BROKERS, LTD.: Organized as England & Wales company September 2007 Indirect Subsidiary of Brown & Brown, Inc. Created to place specialty lines of insurance business including Property, Professional Liability and Binding Authority programs Authorized with FSA February 2008 Appointed as Lloyd’s Broker February

UK Expansion Syndicate (Risk-Bearers) (Underwriters Price, Issue Policies) Lloyd’s Members (Capital Providers) Managing Agent (Manages Syndicate for Lloyds Members) LLOYDS BROKER (Keeps Commission % Remits Net Premium) US Wholesale Broker (Keeps Commission % Remits Net Premium) US Retail Insurance Agent (Keeps Commission % Remits Net Premium) Insured (Pays Gross Premium) Companies/ Individuals Syndicate No Amlin Underwriting Ltd. Decus Insurance Brokers, Ltd. Peachtree Special Risk Brokers, LLC Brown & Brown of Florida, Inc. Condominium Owners Association 25

UK Expansion Decus Market Strategy: Capture Commissions currently being retained by Lloyd’s brokers for little/no actual work (2 -3 bites at apple) Beachhead: Start with B&B-placed business – E.g., Move Force-Placed Hazard Insurance Program previously placed with Lloyd’s Broker owned by US competitor Arthur J. Gallagher Extend to other agents/brokers placing business into Lloyd’s market 26

UK Expansion What does “Decus” mean anyway? Latin inscription on British coins: “Decus Et Tutamen” (“An Ornament and a Safeguard”) – Refers to milling/lettering on coin, and to Monarch depicted on coin 27

Finance Cost of acquisition/startup : $1 MM Funded internally via capital raised in 2004 Profitable in first and second year following startup 28

Finance 2009 Through Sep 30BudgetActualTotal Revenues$19.5MM$20.4MM$26MM Operating Profits$100K$900K$1.2MM 29

Impact Assessment Revenues$27.2MM$33.4MM$41.8MM$46.1MM$54.3MM Operating Profits$.75MM$.95MM$1.25MM $1.50MM Incremental Revenues/Operating Profits Following Decus Expansion 30

Questions? Comments? 31