Anamarija Mis. Adidas… Is German sports apparel manufacturer Is the largest sportswear manufacturer in Europe Its logo are three parallel bars.

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Presentation transcript:

Anamarija Mis

Adidas… Is German sports apparel manufacturer Is the largest sportswear manufacturer in Europe Its logo are three parallel bars

It produces Sports wear Sports footwear Footwear Shirts Trousers Watches Bags Caps Socks Perfumes Deodorants Swimwear Eyewear

History Beginner is Adolf Dassler & his brother Rudolf The name was Dassler Brothers Shoe Factory The company formally registered as Adidas AG on 18 August 1949 The name is a portmanteau word from "Adi" ("Adolf") and "Das" ("Dassler") In 1989 the company was bought by Bernard Tapie He moved production to Asia In 1992 he wanted to sell Adidas (he was unable to pay his loan) In 1993 Adidas was sold to Robert Louis-Dreyfus In 1994 SOS Children’s Villages became the main beneficiary of Adidas It corporate headquarters in Germany, Hong Kong, Toronto, Taiwan, England, Japan, Australia and Spain

Sports products Running Football (soccer) Tennis Cricket Golf Basketball Lacrosse Boxing …

Other products Toiletries Accessories Mi Adidas Adidas Originals Separation Y-3

Adidas is the main sponsor of: Some highly successful rugby teams (Munster) Cricet teams (England cricket team) Longstanding kit provider to the Germany national football team (since 1954) Top football clubs (A.C. Milan, Chelsea F.C., Liverpool F.C., Real Madrid…) Events such as The London Marathon

SLOGAN

Corporate information Adidas group: Herbert Hainer Finance Adidas group: Robin J. Stalker Adidas brand: Erich Stamminger Global Operations Adidas group: Glenn S. Bennett

Some links: PkSztE&feature=relatedhttp:// PkSztE&feature=related phttp:// p group.com/en/home/welcome.asphttp:// group.com/en/home/welcome.asp