WEEELABEX Testimonials event, May 21st 2012, Brussels David Scuderi Environmental Affairs Manager Samsung European Headquarters 21 st of May 2012 Producer’s testimonial

WEEELABEX Testimonials event, May 21st 2012, Brussels  About Samsung  Our Core Values  Our Vision 2020  Our Most Valuable Asset  How WEEELABEX Standards Affect Our Business  Recycling Operations  Recycling Performance  Value Of WEEELABEX Standards and... ... How They Make Our Lives Easier ... How They Help Us To Achieve Our Goals  Our WEEELABEX vision Contents

WEEELABEX Testimonials event, May 21st 2012, Brussels Digital Imaging LCD Semi- conductor Digital Appliances Visual Display Telecomms IT Solutions Mobile New Business Areas World’s Largest Electronics Manufacturer 2011 Revenue $142.4bn

WEEELABEX Testimonials event, May 21st 2012, Brussels People We Comply with laws and ethical standards Integrity We maintain a transparent organisational culture Change We respect customers, shareholders and employees Excellence We care for the environment, health and safety Co-prosperity We are a socially responsible corporate citizen Our business philosophy To devote our talent and technology to creating superior products and services that contribute to a better global society. The result is that all of our products—from memory chips that help businesses store vital knowledge to mobile phones that connect people across continents— have the power to enrich lives.

WEEELABEX Testimonials event, May 21st 2012, Brussels $400bn Revenue Top 5 Multinational Brands Top 10 Admired Companies Leader In Sustainable Business Transition into new business areas Lifecare Software Solutions Bio / Medical Eco / Energy Convenience Comfort Infotainment Systems Components Information Communication Audio / Visual

WEEELABEX Testimonials event, May 21st 2012, Brussels

How WEEELABEX Standards Affect Our Business?

WEEELABEX Testimonials event, May 21st 2012, Brussels Samsung Europe : 42 countries covered 24 countries with direct responsibility 29 different recycling schemes 16 European subsidiaries Key Issues : Growing amount of WEEE arising Greater attention from public Diverging quality of WEEE operations Different levels of auditing Heterogeneous standards

WEEELABEX Testimonials event, May 21st 2012, Brussels European Recycling Levels (Tons) ,780 1,833 1,460 Recycled Plastic Usage (Tons) (Estimated) Figure

WEEELABEX Testimonials event, May 21st 2012, Brussels All parties can benefit from the standards, from global players to small local firms Treatment operators can use established standards to cut time, effort and costs Provide best practice guidance to help treatment operators to assess their business, increase efficiency and become more profitable Reliable benchmark to judge performance, beyond mere local or internal auditing processes Provide confidence to producer, general public and enforcement bodies

WEEELABEX Testimonials event, May 21st 2012, Brussels - Mandatory for all EU subsidiaries - Undertaken on an annual basis - Approved by EU Headquarters - Checked during internal audits - Focus on six key areas - Recycling operations hard to assess - Standards give confidence Business credentials Legal compliance Cost competitiveness Strategic alliances Logistics operations Treatment operations Samsung’s compliance scheme benchmarking principles: Key selection criteria:

WEEELABEX Testimonials event, May 21st 2012, Brussels Top 10 admired companies Leader in Sustainability Samsungs brand value has tripled over the past decade, reaching over 25bUS$ Remain true to our core values and business practices

WEEELABEX Testimonials event, May 21st 2012, Brussels From proprietary to open standard Full transposition of WEEELABEX Standards into CENELEC WEEE Forum continuing to play a pivotal role on future developments Level playing field across Europe Adoption beyond European borders

WEEELABEX Testimonials event, May 21st 2012, Brussels