Combining the strengths of UMIST and The Victoria University of Manchester OXFORD ROAD - MANCHESTER AN ECONOMIC AND CULTURAL POWERHOUSE PETER FELL DIRECTOR OF REGIONAL AND ECONOMIC AFFAIRS THE UNIVERSITY OF MANCHESTER JOHN HYATT DIRECTOR OF MIRIAD (MANCHESTER INSTITUTE FOR RESEARCH AND INNOVATION IN ART AND DESIGN) MANCHESTER METROPOLITAN UNIVERSITY

Combining the strengths of UMIST and The Victoria University of Manchester ECONOMIC ENVIRONMENT 36,000 people employed 12% of City of Manchester workforce 4% of city stock of businesses Same size as biotech sector nationally 61% concentrated in health, education, culture and media

Combining the strengths of UMIST and The Victoria University of Manchester TURNOVER AND WEALTH GENERATION Education - £650 m Health - £396 m Culture - £28 m Media - £15 m (excludes BBC) GVA generated - £112 m

Combining the strengths of UMIST and The Victoria University of Manchester GREATEST “CONCENTRATION OF CULTURE” IN NORTH OF ENGLAND Whitworth Art Gallery City Art Gallery Arup Gallery Library Theatre Contact Theatre Capital Theatre Martin Harris Building John Rylands Library City Library Green Room Cornerhouse Cinema RNCM Arts Centre Manchester Museum

Combining the strengths of UMIST and The Victoria University of Manchester MATHS TOWER

Combining the strengths of UMIST and The Victoria University of Manchester OXFORD ROAD

Combining the strengths of UMIST and The Victoria University of Manchester VIEW FROM LIBRARY

Combining the strengths of UMIST and The Victoria University of Manchester KRO DOOR

Combining the strengths of UMIST and The Victoria University of Manchester AQUATICS CENTRE

Combining the strengths of UMIST and The Victoria University of Manchester PALACE

Combining the strengths of UMIST and The Victoria University of Manchester STATION – PALACE REFLECTION

Combining the strengths of UMIST and The Victoria University of Manchester CORNERHOUSE

Combining the strengths of UMIST and The Victoria University of Manchester CUBE - CARAVAN

Combining the strengths of UMIST and The Victoria University of Manchester WHITWORTH ART GALLERY

Combining the strengths of UMIST and The Victoria University of Manchester OLD AND NEW

Combining the strengths of UMIST and The Victoria University of Manchester CULTURAL CONTRIBUTION OF OXFORD ROAD is Home to cultural bodies Home to consumers (students, University/health staff) Generator of content

Combining the strengths of UMIST and The Victoria University of Manchester STRENGTHS AND WEAKNESSES AS A CULTURAL CENTRE STRENGTHS Concentration of venues Proximity to Central Business District Rail transport Concentration of students Historical tradition WEAKNESSES Little sense of place Traffic Environment Little quality public space No common marketing No ancillary services Seasonal

Combining the strengths of UMIST and The Victoria University of Manchester STRATEGIES FOR IMPROVEMENT (i) Cultural Corridor Consortium Ad hoc group of cultural leaders and stakeholders Set vision and agenda Identified strengths and weaknesses Kick started developments and activities Brought people together

Combining the strengths of UMIST and The Victoria University of Manchester STRATEGIES FOR IMPROVEMENT (ii) Manchester: Knowledge Capital Partnership Group of major stakeholders (City, Universities etc) Identified a knowledge based vision for the future Initiatives: –Science City –Green Revolution

Combining the strengths of UMIST and The Victoria University of Manchester STRATEGIES FOR IMPROVEMENT (iii) Stakeholder Activity £1bn investment programme for Oxford Road underway City Centre Management Company expanding southwards Manchester International Festival 2007 City led studies Oxford Road Corridor - Spatial and Economic Impact Analysis Oxford Road Corridor – Transport Strategy

Combining the strengths of UMIST and The Victoria University of Manchester NEXT STEPS Academic – Ambition of the Oxford Road institutions Development – activity will happen Institutional – Manchester: Knowledge Capital to subsume responsibility for Cultural Corridor Consortium and the cultural: –work on sense of place marketing –Ongoing physical improvements –Raising the profile and quality –arts/science cross over