"Do rankings make a difference in marketing your institution?" Dr Robert Coelen attempting to give Dr Neil Kemp’s presentation.

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Presentation transcript:

"Do rankings make a difference in marketing your institution?" Dr Robert Coelen attempting to give Dr Neil Kemp’s presentation

TNE AND E-DELIVERY PARTNERSHIPS STAFF RECRUITMENT STAFF EXCHANGES ARTICULATION RESEARCH COOPERATION STAFF - DEPARTMENT - INSTITUTIONAL CAMPUSES COLLABORATIVE DELIVERY TEACHING COOPERATION STUDENTS CURRICULUM -COURSES – TEACHING – LANGUAGES INTERNATIONAL STUDENT RECRUITMENT UK STUDENT MOBILITY INTERNATIONALISATION STUDENT EXCHANGES

International student marketing – Marketing plan and promotional strategies Product – programmes, research university Place – which markets Promotion – communications strategy Positioning – DIFFERENTIATE from competitors Price and all: - informed by research and analysis - underpinned by investment

High correlation research led universiites and international success (THS 2008) UK universityInternational students International student revenue (Euro millions) Manchester7,30056 LSE5,70054 Nottingham6,50050 Oxford6,10042 Edinburgh4,30033 Cambridge5,40031 Sheffield4,40029

The International Student Barometer TM All material strictly copyright © IGI Services Ltd 2007 DECISION INFLUENCES Base: : Very unimportant 4: Very important

The International Student Barometer TM All material strictly copyright © IGI Services Ltd 2007 WHICH OF THE FOLLOWING HELPED STUDENTS DECIDE? Base: 2799

The International Student Barometer TM All material strictly copyright © IGI Services Ltd 2007 WHICH INFLUENCE WAS THE MOST IMPORTANT? Base: 1796

Concluding remarks If you are not ranked now you will be The Oscars used to be simple once, but now……. The more dependent universities become on international students as a source of finance the greater the use of league table results (if positive !) –more frequent use in UK, AUS, US, than elsewhere Should ranking tables influence your marketing ?

The International Student Barometer TM All material strictly copyright © IGI Services Ltd 2007 WHICH OF THE FOLLOWING HELPED STUDENTS DECIDE? Base: 2799

What was most important ?

Thank you for putting up with me instead of Neil !

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