Postgraduate Marketing and Admissions Working together in a competitive marketplace. Moira Hiatt – UKPASS Development Manager t

Introducing UKPASS A central point for applicants to register and apply for postgraduate programmes A flexible and configurable on-line application service A means of making decisions and receiving replies A source of institution and national level management information A means of checking potentially fraudulent applications (through the UCAS Verification Unit) The online application service for all postgraduate providers in the UK. The UK Postgraduate Application and Statistical Service

UK Postgraduate Application and Statistical Service Key characteristics Completely online A rolling application service allowing multiple start dates Use alongside existing application routes Use for all or some PG programmes (Taught/Research /FT /PT) Course data supplied by Graduate Prospects Available in Welsh Composed of core and institution specific data ‘White labelled’ – add your logo and institution/course questions Applications can be made through 3 different routes... UKPASS Website Graduate Prospects Institution’s own Website

Marketing opportunities – white labelled Add your own institution’s logo

Tailor your own Institution and Course Questions Tailored Questions Institutions will have the option to gather institution and course specific data, by adding specific questions. An example: “If you are applying to other HEIs outside of the UK, which countries are you applying to.”

Communication (both ways) is immediate Applicants can see details of offers and can reply immediately.

Benefits for applicants Online service available 24/7 Core data captured once - avoids multiple application filling Able to send attachments as part of application Institution fees collected through UKPASS Movements on an application immediately notified by Track progress and update information online at any point

Reporting options for UKPASS institutions Many other reports available International applications through your agents Competitor information – have your applicants applied elsewhere HESA data in required format (xml)

Who are your competitors? View at any point

Competitor trends Choice of competitors Competitor applications to date Use this information to understand your position in the competitor and national market and react quickly to a change in applications

Where to target your marketing? Gather your own application data and compare this to your competitors Opportunities exist for HEIs to track application figures week by week enabling an institution to identify immediate trends and compare these to all other HEIs. The service ‘App Track’ used for UCAS could also be developed for postgraduate analysis.

Management Information

A central source of PG data presents new opportunities How many applications convert to offers? How many applications have I received to date, and how does it compare to previous years? How far do applicants travel to subjects at my HEI?

UKPASS Institutions to Date University of Aberdeen The Arts Institute at Bournemouth De Montfort University The University of Dundee Manchester Metropolitan University Newman University College Ravensbourne College of Design & Communication University of Reading Roehampton University University of Westminster University of Winchester

UKPASS Funding Model HEI charged at £15 per application but capped on the basis of postgraduate provision (HESA First Year Stats) Band PG places£ 5,000 p.a PG places £ 7,500 p.a PG places £10,000 p.a. 4.1,000 – 1,499 PG places£15,000 p.a. 5.1,500 – 1,999 PG places£22,500 p.a. 6.2,000 – 2,499 PG places£30,000 p.a – 2999 PG places£37,500 p.a. Institution figures – excludes PG SWAS, NMAS and GTTR intake. All above subject to VAT. Banding will be adjusted if you put a proportion of your programmes through the service. Contact the UKPASS team for further information.

Summary - key points to note Flexible sign up – institutions can join at any point Use for some of your PG programmes (charges adjusted accordingly) No applicant fee charged by UKPASS Optional for HEI to charge their own fee to the applicant Ability to receive attachments as part of the application process Provided & operated by UCAS, therefore opportunities to promote through various channels Opportunities to work with stakeholder groups eg UKVISAS, FCO Receive management information – competitor activity HESA data generated as a standard report via ‘web-link’ Reduce fraud – UKPASS applications covered by UCAS Verification Unit processes

Considering joining? Contact to arrange a visit to your See how it operates in practice - come to a free Familiarisation Day with delivered by our Professional Development Officers Dedicated UKPASS Team to get you started Flexible sign up Use alongside existing routes Use for all or some of your postgraduate programmes

Want to know more - contact the UKPASS Team Mathew Evans Technical Support Officer Sarah Mena Project Support Officer Moira Hiatt Development Manager