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 Visitor Numbers + 10%  Revenue +20%  Profit+82%

 INVESTMENT  ANNUAL PASS SCHEME  MARKETING  WORD OF MOUTH

Penguins return to Blackpool after 10 year gap. New Facility completed July 2009

 Change strategy  Reduced Price  Further reductions for existing members  LOYALTY  GROWTH +66% 2009  -10,000 members by 2013!

 Strategic campaigns such as March Madness (50% off for locals)  Preston and Manchester – High profile campaigns in both these major cities  Good PR – Lots of positive stories relating to our work and animals.

POSITIVITY about the ZOO - Created by: - Annual Pass scheme (members) - Good PR & Marketing - High Profile in the Local Area - More information available on the work we do in Conservation/Education/Research - ENJOYABLE EXPERIENCE when you visit!!

 Baby Giraffe  Lion Cubs

Opened in late summer We continued to benefit from this new attraction in early 2009

Giant Indoor Play Area, providing a repeatable attraction for locals and a ‘dry’ additional attraction for zoo visitors +127% Profit on 2008

A 66 place, child day care nursery +5% Profit on 2008

£475K Project Completed March % profit on 2008 (no price increase)

 Still the 2 nd biggest leisure company in Europe  The biggest operator of animal attractions in Europe  The company saw good growth during 2009, particularly in Europe (USA decreased slightly).  Blackpool zoo performed better than any of its other attractions (pro rata) to budget or previous year.  Continued investment

Education - 46,000 children visited the zoo as part of an Educational visit, 60% of these passed through one of our formal education teaching sessions. Conservation - £25,000 contributed to our in-situ conservation projects Research- Research officer – continues to forge links with higher education establishment assisting Universities/colleges to complete zoo based research.

Conservation Partners

 SEA LIONS upgrade/modification  Wallaby walkthrough exhibit  Aardvark external enclosure development  Giraffe walkway/viewing extension  Small Primate house refurbishment  Zoo shop No2 refurbishment  Additional Toilet Block – Main cafe  Additional Toilet Block – Play barn  Continued investment in Nursery  IT upgrade of the all site  Animal department

+£10,000,000 Since the operational lease was released by the Council in 2003.

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