Brand Background Presentation. Pear 33cl glassPomegranate 33cl glassPear 33cl PETPear /Apple50L keg.

Slides:

Advertisements

Similar presentations

NEW PRODUCT LAUNCH MALIBU COCKTAILS

Advertisements

The Daniel Thwaites Masonic Buying Group Proposal. 25/10/2013.

A business will use promotional activities to communicate the benefits of their products to their targeted customers.

Business Competition Learning Objectives: To learn: What is meant by business competition How a business competes How a business targets its customers.

About Us Around Europe many Organisations have contracted The Business Incentives Group Limited (BiG) to manage their commercial and promotional retail.

11/11/08 Developing a Successful Marketing Strategy and Plan Transition to Value Added Products.

Marketing MK, Unit 12. Marketing Getting the right goods to the right people, in the right place, at the right time, with the right level of communications.

The Simplest Home Brew System in the World! Just add water into the Moonshine Brewing bag, leave for a couple of weeks to brew nearly 14 liters of craft.

1 Blû ® Prosecco auf dem Schweizer Frizzante-Markt.

New Product Development Project Firhill High School.

Pearl Beer … Gift from the mermaid 1. About Pearl 2. SWOT Analysis 3. Business plan – 4P strategy 4. BCG Analysis.

Seminar Pemasaran Strategi Komunikasi.

Presented by Lauren Lucas

Best Outdoor Campaign Entry Form. 1. Strategic planning (35%) Maximum 250 words Market background, competitive position, campaign goals, target market.

Your Guide to the DECA Basics

ATL & BTL Support Activities

The Story When two great Australia Riesling producers joined forces – it was clear that this would be no ordinary association. This alliance offers a forum.

In The U.K. Steve Clark, Derek Laur, Ryan Patton, Willayna Roberts, Alan Yeung Anheuser-Busch : Developing a Global Brand in Great Britain.

Defining advertising objectives and strategy Yeshin (2006), chapter 9.

Brand Consultants – Ben Redgell & Marcus Pringle Branding.

Introduction to Advertising

History of the Company The company was founded in Haselünne, Germany, in the year 1758 by Johann Bernhard Tobias Berentzen. For more than 250 years now,

Pricing Workshop. WorkshopsProposed Date Introduction workshop / The Food & Drink Sector 31 st October PR, Social Media & Events14 th November Pricing.

Tuesday 11 th February Break even calculation Improvements to your spread sheet Team meeting with minutes to discuss your costs and selling price.

ТАЛОСТО. Gold Bar. La Femme. Media Campaign Challenge. The agency was tasked to support the sale of "homemade ice cream" - TM Gold Bar” right before.

Size: 12x750ml Alcohol:11.5% pH:3.1 Residual Sugar:60.0 g/L Winemaker Notes Color:Bright pale yellow and hints of green Aroma:Intense aromas of.

The Phantom of the Opera Artistry Case Study March 2005.

Product 2 Market Who are we wanting to Target? Kids - Colour and Cool Teenagers - Health and Trend Mums - Health and Relax Adults – Sports Rehydration.

3D Marketing Show The Direct, Data and Digital Marketing Event.

PromotionPromotion Promotion in Sports Marketing the Game.

0 Marketing Planning - Key Ingredients  Brand Strategy  Product Strategy  Communications Strategy.

Why Out of Home works for drinks brands. Out of Home is a key medium for Drinks brands.

Chapter 14 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Fourteen Communicating Customer Value: Integrated Marketing.

If you’re looking to spread the word about a new product, finding the proper audience is a great first step. Put together a case study summarizing your.

Today’s consumers are looking for more when it comes to beer; variety is a driving factor in purchase decisions and while 86% of consumers seek ‘clean,

Best Practice Sharing example : ‘Viva Brazil’ On Pack Promotion Execution in Asda (UK) Objective for the Execution of this activity : Deliver ‘Best Ever’

The Martins Wine Cellar was created in 1977 by the Martins family, Portuguese immigrants dedicated to the cork industry who had settled in Argentina. Located.

Rationale & Analysis of a front cover.

Kopparberg Cider By: Kacie Penman. History Founded in Kopparberg, Sweden Known for soft water (low mineral content allowing for richer, more natural flavor)

Advertising’s Role in Marketing. WHAT IS MARKETING? TRADITIONALLY, MARKETING IS THE WAY A PRODUCT IS DESIGNED, TESTED, PRODUCED, BRANDED, PACKAGED, PRICED,

The Home of Food ”One of the World's greatest food festivals” (Time Magazine on Taste of London) –Established in 2004 as Taste of London –Since November.

6.04Exemplify sales promotions. Sales promotion is… All the communications or activities used to stimulate sales other than advertising, public relations.

Product Design Usefulness Technology Convenience Value Quality PackagingBranding Accessories Warranty.

Maslow’s needs pyramid food, water, sex, sleep, warmth clothing, weapons, defence of self social acceptance acceptance of self by self a feeling of having.

When I decided to make whiskey just like my great, great grandfather Augustus, I stuck with a distinct high rye recipe to continue the Bulleit family tradition.

CHAP 17. MARKETING 2.

Babycham Rebranded By Rosie Law and Lizzie Wood. Research What is it? Sparkling Perry – alcoholic drink made from fermented pears When was it popular,

Target Audience  What do they know?  What do they believe?  What barriers do they perceive?  What is the competition?

Goals of Advertising. Brand Awareness and Positioning  Make people aware that the brand exists and how it’s positioned Brand Trial  Encourage customers.

Kegs on Legs Now Open in Sydney Kegs on Legs is one of Australia’s privately owned keg delivery companies and Kegs on kegs is now open in Sydney. We offer.

The first step in developing a marketing strategy is to understand your customers, enabling reaction to their changing needs and the changing dynamics.

Wyndham Estate Executive Wine School PR Initiatives: Canada September, 2007.

Marketing September 16, Notes - Marketing Mix Marketing Mix Activity.

Competitive Images & The Role of Marketing Tuesday, November 23.

 There are not many magazine in the market for house music lovers, therefore I think this magazine will have niche market, and also giving this magazine.

The vital role of Sales at Kraft Foods UK. LEARNING OUTCOMES FOR THIS LESSON Know how the sales function is organised at Kraft. Understand the key role.

Advertising, Sales Promotion, and Public Relations.

Jillz to United Kingdom

Pure Leaf ® Line Extension & Brand Refresh National Launch: May 18, 2015 (P6W1) Small & Large Format Sell Deck Pure Leaf Unsweetened Platform 18.5oz Single.

Creative Promotional Staffing Agency in Liverpool, London

BWT – the way forward The problem Company focus Renew the brand

Understanding the student Consumer and growing your Drinks Category

Progress on Tenders and Trading Performance

“Retailers are looking to sell more craft beer in keg”

Service Marketing Mix The essence of every marketing strategy is the marketing mix. For service marketing , due to special and unique features the.

A deep golden hue with light carbonation.

Positioning Positioning can involve brand name, image, packaging, the way it is delivered but is usually a combination of these.

THE BRIEF Creatively define the 2017 Walkers campaign to make it the biggest and best one yet.

52% 77% Brand to stock this Summer! +9% SHAPING UP FOR THE SUMMER.

Presentation transcript:

Brand Background Presentation

Pear 33cl glassPomegranate 33cl glassPear 33cl PETPear /Apple50L keg

Festival /music venue sku 33cl can

Briska – Tasting notes Pear Colour: Bright with a hint of yellow Scent: A fresh scent of pears. Taste: Refreshing taste of juicy pears. Not too sweet, refreshing and crisp. A slight acidity. Apple Colour: Bright with a slight golden hue Scent: Apple blossom, citrus and a slight fruitiness from the apples. Taste: A clear, crisp taste of red apples. A slight acidity, refreshing and semi-dry. Pomegranate Colour: Bright with a hint of pink Scent: A fresh scent of pomegranate and a slight hint of grape fruit. Taste: Elegant tone of pomegranate and red apples. Refreshing yet gentle with a slightly dry note.

Key points of differentiation from competitive set Spendrups decided to launch Briska into the UK after consumer research showed cider drinkers were looking for: - A less sweet cider -A fresher and more natural cider Premium cider from the garden of Sweden: Osterlen Medium / Sweet; not too sweet, gentle but fruity taste Packaging and presentation is highly appealing to the brands BC1 target audience -Elegant design at each point of contact with the consumer Draught will be a key point of differentiation and will lead the brand presentation and communication

Retail outlet selection Target audience: - Male/female 25 – 35 years old - B, C1, C2 - Fresh, fruity taste and premium image very important -Unique and different product presentation Outlet selection is key to deliver the distribution, rate of sale and margin: -Style bars, music venues and membership clubs - Food led pubs and restaurants - Premium upmarket image - Premium and import product range - Core urban conurbations; London, Manchester, Brighton, Birmingham, Leeds, Nottingham, Sheffield, Glasgow, Edinburgh

Proof Drinks will supply all outlets with branded glassware for draught and package Briska Marketing/promotional material to include: - Dripmats - Bar blades - Tentcards - Posters - Briska bottle display units - Briska pop-up mobile bar units for outdoor activity - Briska Fat Boy bean bags (if suitable) Team of 20 Proof sales staff spread throughout the UK to do product sell in and to support stockists National Trade & Consumer PR campaign by retained agency Pouring rights at festivals being negotiated with budget set aside for 5 festivals in 2011 and 20 festivals in 2012 – used for key trade and consumer incentives Marketing support

0.4cl stem0.4cl straightOversize pint

Briska – Festivals 2011