ckone Case Study: Across the Galaxy and Kiss Network Delivering a multi-platform solution A Multi-Platform Solution On-Air competition: three weeks of on-air activity promoting entries via microsite 107 entries Live Showcases: held at shopping centres to give listeners the opportunity to show off their DJ skills and the chance to win £1000 great opportunity to reach shoppers and listeners with the ckone brand while they are close to point of sale Ad-Funded Programming: the first truly syndicated ad funded programme to be broadcast across the Kiss and Galaxy Networks two hours of bespoke programming that was fully branded by ckone and showcased the competition and climaxed with the announcement of the ckone featured interviews with high profile DJ judges Objectives to continue to focus their advertising around the idea of being original and unique to reinforce their association with new music to achieve complete consumer engagement in the brand

ckone Case Study: Across the Galaxy and Kiss Network Delivering a multi-platform solution Online: Joint Microsite Listeners could: find out more about the competition Upload their mix to enter the “are you the ckone?” competition play the competition register to play at the Showcases watch the latest ckone ad read about the competition judges contact ckone The bespoke show was also available to listen to on demand at both networks websites after the show Online Game ‘Rule the Decks’

ckone Case Study: Across the Galaxy and Kiss Network Delivering a multi-platform solution ckone Researched: Carried out by independent research agency Clark Chapman A two-stage survey; Face to face, in street interviews, year olds Galaxy/Kiss listeners vs non-listeners Across London, Manchester and Newcastle ‘If you had the choice of any fragrance, which one would you choose?’

ckone Case Study: Across the Galaxy and Kiss Network Delivering a multi-platform solution NON-LISTENERS LISTENERS Stage 1Stage 2 Stage 1 Stage 2 Sales Uplift: In the analogue covered regions VS rest of country, sales were up 12%. “I’m delighted with effectiveness of the ckone campaign. The results prove how the combination of radio sponsorship and promotion can successfully deliver increased brand perception and sales uplifts for a client, and the Kiss/Galaxy partnership helped deliver the scale required to do this on a national level” - Ben Barker, Director of Radio OMD UK Spontaneous Brand Recall Conveying Brand Values: 74% agree ckone is “cool”, 70% “unique” and 90% “modern” 50% said it was a brand associated with fresh new music 47% felt it will encourage them to buy ckone 91% felt the advertising was appropriate to ckone