Trends in Online Publishing New Pricing Models for 2003 as Online Dominates Print John Ben DeVette Asst. Vice President EBSCO Information Services November 14, 2002

Orsdel and Born wrote in “Periodicals Price Survey 2002”, LIBRARY JOURNAL 4/15/02 “It has taken 10 years, but e-journals have finally surpassed print in importance. And there is evidence that many librarians are ready to give up paper for good.”

There is a big change this year: Online always added value to print, but before librarians did not trust online archival solutions.

This trend is being pushed by some U.S. consortia who demand that online and print contracts be negotiated separately.

Today, many libraries are ready to switch from print to online without an archiving solution This will cause major changes in the academic publishing industry.

The Growth of Online Journals has been Impressive. 1994: less than 75 peer-reviewed electronic journals. 1997: some of the largest STM (Science, Technology, & Medicine) publishers still had no journals online. 1998: ~30% of the titles in Science Citation Index (SCI) were available online. 2002: 75% of SCI titles have online 63% of SSCIÍ titles have online 34% of Arts & Humanities Citation Index have online.

11,000 Electronic Journals Compared to over 260,000 titles in print

Most of the large scientific publishers have their primary scholarly titles online for 2002.

11,000 Electronic Journals Compared to over 260,000 titles in print 11

Publishers are Learning, too! Most publishers have changed pricing strategies more than once since Some publishers have as many as 4 different pricing models. The chaotic nature of negotiations and pricing models have made life very difficult for libraries and vendors.

Most major publishers still offer online 'free' with print for Cambridge University Press Elsevier Emerald Oxford Routledge Sage Springer Verlag Taylor & Francis Kluwer.

STM Publishers, who Charge Extra for Online Access: Wiley Kluwer Dekker Nature S. Karger.

University presses are split. Duke, Indiana, Johns Hopkins, and Penn State, all participants in Project MUSE, charge extra for online. But MIT, Chicago, and California do not.

Society presses are also split the majority appear to charge for online with print.

Life has been difficult for all of us over the past few years … but it is going to get worse!

Began last year when OhioLINK negotiated new deals for online content with major publishers of e-journals Library consortia in California and Canada quickly followed OhioLINK’s example and negotiated for DDP pricing

FLIP Pricing Academic Press introduced the concept with its DDP (Deeply Discounted Price) with its first e-journal package back in mid-90’s. The definition of DDP is where the subscription is to the online edition, but the print is available separately for 25% of the retail price (75% off).

DDP Pricing … Discounts on print range from 60% to 90% This mean that publishers may agree to supply print with online for an overall added charge of +10% ~ 40% of the list price of each title.

Example of DDP UNDER DDP, the PRINT will be % of the online.

Example: ABC Journal Retail /online$100 +Print (DDP)+ 25 Total Online + Print$125

All of the Big Five STM publishers-- Academic, Elsevier, Kluwer, Springer, and Wiley--offer deep discount prices for print. According to the Association of Subscription Agents (ASA):

As consortia become more common, license agreements will become the norm. A journal’s retail price will become a relative term, simply a useful starting point for negotiations.

Be a SMART SHOPPER !!! More publishers are willing to negotiate a DDP % with an individual consortium, prices will vary.

INFORMATION SPENDING PRINT JOURNALS ELECTRONIC JOURNALS DOCUMENTS PPV ONE BUDGET!

Elsevier offers several options - 1. Web Editions access (browse-only access to a 12- month revolving backfile) free with most print subscriptions - 2. ScienceDirect which includes back issues and searching, - 3. E-choice a customized list of e-journals from the overall Elsevier & Academic Press / IDEAL database. Includes 4 year backfile for former print owners The DDP price varies between 25-50% of the online journal price. Many Elsevier titles do not have any DDP pricing available. The library needs to check Elsevier’s 2003 Price List to confirm.

KLUWER Current year online access is free with print Paid online access (+20%) will include all available back issues for unlimited users.

Blackwell Science, Blackwell Publishers and Munksgaard have been joined together and are now simply called “Blackwell Publishing” They now offer "standard" and "premium" access 1.Standard - print plus basic online access: free online access to issues from the current and previous year (i.e and 2002). But no access to remote users and all access rights would cease if the print subscription were cancelled (no perpetual access). 2.Premium - print plus premium online access (110% of print price). Premium online access will include full access to the current year and to all available back issues. The license will include access for remote users, perpetual access for as long as Blackwell Publishing publishes the title.

The Archival Problem What happens when the publisher’s definition of “perpetual access” only includes the last 4 years?What happens when the publisher’s definition of “perpetual access” only includes the last 4 years? What happens when a new publisher buys the journal and changes the rules?What happens when a new publisher buys the journal and changes the rules? What if the publisher wants to charge you an additional 20% annual access fee for the old data?What if the publisher wants to charge you an additional 20% annual access fee for the old data?

Hsieh-hsieh !