What we’ll cover today… What Digital Marketing is. Ways you can get into it. Tips & Advice on the right approach. Building a killer CV to get you an interview.

Why is Digital Marketing important? “You really need to build a relationship before you go for the sale.“ Chris Brogan – Human Business Works

The Digital economy is growing 10 times faster than the traditional economy

which will result in a skills gap of 900,000 vacancies by #Opportunity

What is it? optimize the web site, digital and social marketing programs brand awareness, lead generation, consumer engagement web content management Google Adwords SEO programs measuring and evaluating programs; and serving as project manager for assigned tasks and market initiatives, design and execute campaigns to existing and customers and prospects, develop all social media efforts, specifically plan, execute and report on digital campaigns driving customer engagement, coordinate with demand generation team to execute specific online and social programs as needed, manage lead generation campaign management system and interfaces to other systems websites, and go-to-webinar. test new digital marketing approaches. test online media and in-market initiatives to enhance brand awareness and generate quality leads, perform analysis and ROI adjustments to ensure spend is maximized, partner with the demand gen team to optimize lead conversion performance at each stage of the lead Provide monthly reports of metrics and ROI, design basic collateral to PDF and PowerPoint presentations, manage vendors, including web development and creative agencies

It’s varied! Specialise or Project Manage – You can wear many hats!

Skills that pay the bills: Web content management skills Project management PowerPoint skills Data analysis Understanding of all kinds of SEO Understanding of PPC Social media program management Creative design skills and experience of using design tools

Educational Requirements GCSEs A Levels Degree Are you a Rounded and Socially Confident Human Being??

Educational Requirements Route 1: Degree in Marketing Degree in Something Else

Educational Requirements UNIVERSITIES – DIGITAL MARKETING: Anglia Ruskin Liverpool Southampton

Educational Requirements UNIVERSITIES – MARKETING TOP 10: Lancaster Leeds Manchester Strathclyde Aston 340 – AAB at Lancaster

Educational Requirements COLLEGES – for example: London School of Marketing Cambridge Marketing College Institute of Direct & Digital Marketing

Apprenticeships Entry requirements: Ideally 5 GCSEs A*- C, or equivalent, Must include Maths & English Duration: months Salary: £8, ,000 per year

1) Eagerness to learn

2) Stay Updated.

SEO – Moz, Distilled, SEOGadget, Search Engine LandMozDistilledSEOGadgetSearch Engine Land PPC – PPC Hero, Search Engine LandPPC HeroSearch Engine Land Social Media – Social Media Examiner, Social Media TodaySocial Media ExaminerSocial Media Today Content – HubspotHubspot We write regular blogs on what you need to know to stay ahead in the digital marketing game SaucyHorse.co.uk/Blog.

3) Networking

4) Personal Projects

5) Learn SOME of the terminology

6) Build your personal brand

4 Great Mashable.com Facebook.com/SMExaminer SocialMediaExaminer.com Tribes – Seth Godin (Amazon) CIM – Chartered Institute of Marketing/Resources

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