PIKA WARP the Appliance for Linux / Asterisk WEBINAR

Agenda Asterisk cards versus Appliance Appliance Features and Capacities Hardware Overview Software Overview Architecture PIKA Application Development Suite (PADS) Customer quotes Pricing and Availability

Cards versus Appliance Card + PC x86 processor small-med-large applications greater cost greater integration effort (cards & drivers, choosing components and building PC) stigma – PC not as reliable as a proprietary PBX large in size familiar development environment Appliance embedded processor small-med applications (less than 50 users) low cost little or no integration effort required purpose built, solid state, more reliable small in size embedded development environment – different skill set required

Introducing WARP the appliance PIKA WARP the Appliance is a small, low cost development platform that can be used to deploy telephony based applications using Linux and/or Asterisk in small office/home office (SOHO) and small/medium Enterprise (SME) markets. Unlike typical PC + board alternatives, the appliance eliminates hardware and software integration issues in a reliable, solid state and brandable form factor and includes traditional hardware based telephony features

Value proposition Improve your product portfolio in low end (SoHo, SME) with a cost effective platform Same programmability (look and feel) as your other open source or proprietary based systems Benefit from open source software community and WARP Xtra community to improve time to market Green, environmentally friendly Priced to sell High initial user acceptance PIKA: 20 year, stable company with highly valued support organization

Who / what is it for? Computer telephony developers Asterisk/Open Source Developers Linux developers who are keen to move to an embedded development environment “made easy” Automated processing tools eliminate the requirement for “hard core” embedded development skills Sample applications: IP-PBX IVR (self-service) Fax server Predictive dialing Alert notification

Who / what is it NOT for? NOT an IP-PBX or a complete phone system for high density applications for huge database applications for non-technical people needs to be programmed before it can be used a router single NIC port an end user product ready to be deployed

Features Pre-installed default Asterisk config files (Asterisk version only) Audio line-in/line-out (music on hold / paging) One standard FXS port Support for FXO/FXS/BRI modules Power fail transfer ports Fully customizable Cross-compile environment with top-level GUI 2 x 20 programmable LCD Dynamic thermal management (fan) Platform with Open Development Environment

Green Friendly Uses 18 times less energy than a PC with boards power supply – low power usage 20 w = 175 kwh per year versus 350 w / 3000 kwh per year for PC with boards 10 times less end-of-life disposal space 100% lead free enviro-safe paint outer packaging is 100% recycled materials

Design Unique Desk mount/stackable Small (only twice the size of a router) Wall mountable Easily private labeled

Capacities 75 VoIP end points 32 simultaneous conversations 1 standard FXS port in every unit Up to 8 additional FXS ports Up to 8 FXO ports Up to 4 ports/8 channels BRI

Hardware Processor Embedded AMCC Power PC 440EP 533MHz 1,200 mips Supports floating point and MMU Memory Internal flash – 256meg Internal RAM – 256meg External SD flash Voice mail Prompts Configuration files Custom settings NO hard drive

Fan Only runs when temperature exceeds a threshold Variable speed Built-in temperature sensor Can monitor temperature through OS One FXS port standard built in to every unit Expansion modules max 2 per system 4 port analog FXO/trunk with 1 port PFT 4 port analog FXS/station with 1 port PFT 2 port/4 channel BRI Hardware FXO/trunk FXS/station BRI

Hardware Ports Ethernet (10/100) USB (v1.1) Audio In/Out RS232/Serial (programming) Display Liquid crystal (LCD) 2 x 20 character Backlit Invertible for wall mounting API controlled Toggle button

Hardware Power /system status LED Reset button Remotely accessible External brick power supply NA or Europe Includes EMC filtering

Software – default packages Full suite of PIKA voice processing applications tone detection and generation play/record VoIP conferencing echo cancellation Pre-loaded with Linux OS, drivers and tools SSH (remote access) Asterisk Database, web server, web language, common tools Ability to add any software package that your application requires Check the PIKA Warp Community (pikawarp.org)

Software Details Bootloader (uBoot 1.3) linux kernel (stripped down PIKA version) PIKA HMP and Grandprix High Level API drivers Asterisk (Asterisk version only) Asterisk GUI 1.4 (Asterisk version only) Busybox (binaries linux tools such as ssh, wget) SQlite3 (database) Httpd (webserver) PHP5 with support for SQLite, XML, PDO, etc. NTP, DHCP (client), TFTP (server and client), VLAN, DNS Dropbear (for ssh access)

H/W – PIKA motherboard H/W – PIKA line interfaces Appliance Architecture S/W - Linux PIKA voice processing and drivers S/W – Asterisk 1.4

Regulatory Approvals North American telecoms and safety (FCC/UL/CSA) European Union (CE) RoHS compliant Others upon request

APIs To access telephony hardware if not using Asterisk … High level Grandprix API Low level HMP API these are the same PIKA APIs that are used on standard boards Sample code available from PIKA website Additional appliance specific APIs have been added to the SDK control the audio in/out ports and the LCD Note: In Asterisk, audio ports are referenced in the dialplan and the LCD is integrated into the channel driver but can be changed

PIKA’s Development Kit “PIKA Application Development Suite” (PADS) What is it? a software package installed on any standard x86 Linux computer creates ALL the software that will run on the PIKA Warp Appliance automated process for converting code for the appliance Why is it necessary? the appliance has a different processor (embedded) and different memory (no hard drive) than a standard PC

PADS development process (in brief) PADS runs on any Linux X86 PC connects to WARP appliance via LAN/RS232 Functions conversion/compression from PC to AMCC CPU, burns image tracks location where source and destination files are stored simulates embedded AMCC CPU on regular PC for developers Input source code, locations of files Output converted and compressed files that can be loaded on Warp Linux distro independent

Concept of PADS

The PADS Process – Step #1 Select which software packages you want to include Asterisk – yes or no? Asterisk GUI – yes or no? SQlite Database – yes or no? DNS – yes or no? PIKA Media Processing – yes or no? Busybox – yes or no?

The PADS Process – Step #2 Hit ‘GO’ Downloads source code from the internet for all packages selected Cross-compiles and prepares the code for the appliance

The PADS Process – Step #3 Runs a program to write (i.e. ‘burn’) the ‘image’ file created by PADS to the memory on the appliance Every time the appliance is turned on it will run this code

The Alternative to PADS If PADS did not exist … need to set up many detailed parameters require a very specific skill set

The Benefits of PADS Much less technical knowledge of an embedded environment required Much less setup time Portable mechanism from machine to machine in case replacement or duplication is required Automated process makes the image very reproducible

Upgrading boxes in the field Copy new image files (created by PADS) to the appliance in the field Run the ‘burn-in’ program Re-boot the appliance Can all be automated

Pricing / Schedule Pricing very competitive with PC using CTI card(s) list price can be found on PIKA Web store – discounts available for volume $609 USD for “IP only” system Availability development and Beta completed – 25+ customers available NOW! BRI – fall GSM – projected first half 2009

Major Differentiators Customizable software development platform (PADS) Reliability power fail transfer ports solid state /no hard drive dynamic thermal management (fan) Hardware telephony features single built in FXS port audio in/out ports optional modules (FXO/FXS/BRI)

Major Differentiators Programmable display Easily brandable Unique look Proven voice applications PIKA has over 20 years of telephony experience

Customer Comments Stephan Monette: Operations Director, Unlimitel “ Our success is about more than our services. We’re not the cheapest option and we never will be, but people are referred to us because of the quality and stability of our services. By using PIKA products, we know we’re offering a high-quality product that fits really well with our services.”

Customer Comments Don Williams, COO, CTL Inc. Designer, manufacturer and distributor of telecommunications solutions "Using PIKA WARP appliance gives CTL the ability to truly deploy an end-to-end solution in an attractive package with a reliable design and powerful processor."

Customer Comments Clayton Hayward, CTO Xelnex.com (Open Voice) Voice Recording Service Provider “ Not just a VOIP IP Telephony device, PIKA’s experience in the development of voice processing boards shines through. We needed a plug-in play edge device for passive IP and trunk voice recording. The high quality development API makes this appliance truly multi-faceted !”

Summary PIKA WARP is a cost effective, solid state, computer replacement Offers many hardware telephony features that other appliances don’t have PADS is a unique application customization environment It is NOT a final end user telephony system

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