+ DGM6168 | Fall 2014 Farah Abu-Arja Stephanie Gama Pooja Shah Natasha Taylor PARK LIVE

+ Problem Statement Finding a safe, inexpensive parking spot close to your destination in a city can be difficult, especially if the driver is unfamiliar with the area and it’s parking regulations (hourly limits, permits, street cleaning, and payment methods). A mobile application that provided drivers with an opportunity to book or claim a parking space (on the street or at a garage), and then provide directions to that location, would save both time and money for the user. The target user would be a tech savvy driver who wants to save time and does not want to spend an arm and a leg for a convenient parking spot in a city.

+ User Group Likely users would be anyone drives to Boston on a daily, weekly,monthly or even once a year for a vacation. Anyone who uses iPhone to navigate and get information about their desired destinations. It could be students, employees, businessmen,,residents, visitors or tourists

+ Persona

+

+ Robert’s Goals Accessibility: Park close to the destination. Cost Effective: Cheap/ free parking space Pay as per the time consumed Multiple Payment Options: Phone, Credit/ Debit cards, Cash Device to auto pay the parking bills Add on Convenience: Ready to pay more if you are closer to the location Safety: Avoid Tickets, tow away zones Scratch free zone

+ Robert’s Goals Discounts: Coupons for daily visitors Monthly pass system Effortless: Easy method to get parking spot Improvisation: Better public transportation Opportunity: No resident parking, all parking spaces open for all Save Time: Showing vacancy of the spots available

+ Usability Testing TasksSaharChintanJohnManuel Reserve a ParkLive spot2223 Reserve the nearest garage spot 3332 Get Remaining parking time information Fail 1- Completed task but struggled 2- Completed task with little struggle 3-Succeed with no struggle

+ The Final Design An iOS app for drivers. Three main menus contains : - Map & Search - Parking Spot reservation - Preferences

+ Context Scenario 1 Shopping in Boylston St. – Reserve a ParkLive Spot Robert wanted to go shopping in Boylston street with two of his friends at 1 pm. His current location Natick, MA appears on the map home page with parking options nearby. > Launching

+ Context Scenario 1 Shopping in Boylston St. – Reserve a ParkLive Spot He enters his destination. Afterward he will view all the different parking options. He clicks ParkLive to filter the results. He saw the $4 ParkLive spot and clicked it for more details. > > Searching

+ Context Scenario 1 Shopping in Boylston St. – Reserve a ParkLive Spot He enters the information and confirms, he gets the reservation confirmation pop- up to remind him that the details has been sent by e- mail. >> Reserving

+ Context Scenario 2 Red Sox game – Reserve a Meter Spot Robert leaves his office in Braintree, MA to go to a Red Sox game. He checks ParkLive app. He finds his current location with parking options nearby. He enters his destination as he already has Museum Rd in his favorites because he likes to avoid the traffic after the game. > Choose a Favorite Spot

+ Context Scenario 2 Red Sox game – Reserve a Meter Spot He view all the parking options nearby so he filters that by clicking on meter button. As well as specify the radius by 2 miles. >> Filtered Search

+ Context Scenario 2 Red Sox game – Reserve a Meter Spot Then he clicks the best option, and enters Start time at 2:00 PM and End time among car departure,which would be detected by GPS and get charged depending on that.Also, reads the alert message. Finally he confirm and gets the reservation confirmation pop-up. > Reservation Details

+ Context Scenario 3 Dinner in Back Bay- Check Remaining time & preferences Robert is having a dinner in Back Bay area, He is parking in Boylston Garage so he wants to check the remaining time. > Reservations Details

+ Context Scenario 3 Dinner in Back Bay- Check Remaining time & preferences Robert checks the other preferences options out of curiosity. > >> > >

+ Thought Process In this project we wanted to create an iOS app that would solve the parking experience of people who drives to Boston in a method to save time and money. We took a look at parking, car sharing apps and noticed what features that can be enhanced or implemented in the usage of a parking reservation app, we tried to design a user interface that is eligible for the quick on-the-go actions with minimizing the number of pages and steps needed for the fastest results. What We Learned User Research ( interviewing – analyzing ), Persona importance for User Centered Design The timeline of designing an application process Usability testing in a neutral reactions to enhance the user experience