Premium eliquids distribution in CIS 20 june 2015 yo@babylonvape.ru
What are premium eliquids in US? first top 20 brands entered the market since 2010 complex and unique flavors (>5 aromas, or VCT) not standard packaging RRP > 25$/30 ml examples: 5pawns, Ripe vapes, SMAX, SB, etc. What are premium eliquids in CIS? not Chinise eliquids RRP > 15$/30 ml not CIS made juices / not “kitchen made”
Good to great local testing team with vaping experience (tested > 500 brands) $ in turnover and re-stocking “in time” be the first on the market (exclusive distro agreements) good pricing policy (2-3 levels of agents) good sales and CRM team (10+ specialists) ”white papers” analytical equipment (NO diacetyl, acetyl propionyl or acetoin, WTA, ONLY USP components + lab) factory assessment (no “juices”!) 3
1 of 20 is the star Dream testing team 5-10+ vape professionals (chemical, food, medical experience) every new taste should make and add-value to the product line targeting different market niches international expo participation new samples testing > 3-5 brands / week 1 of 20 is the star 4
every 1$ of sales need 2$ of investments in inventory Need more cash? CAGR in CIS > 30% DYNAMICS - 15% of positions changed every month NO PLANS - new clients growth is unexpected NO DEBTS - young industry can not be leveraged every 1$ of sales need 2$ of investments in inventory 5
In the big family don't клювом “клац-клац”* need time for first orders to check the market only large orders = good price clear market rules for distro (prices open to public) no competition (local wholesale price < to buy directly) $ for brand intro to the market Exclusive agreements to protect the rights *It’s the early bird that gets the worm 6
Multi level motivation average retail margin 60-100% 3-4 levels of pricing policy to get 10-30% between each level K (retail/lowest wholesale) = 2-3 fixed RRP bottom price control Only clear market with strict control 7
Clients can “sleep safe” Born to be wild MSDS and other certs import taxes, VAT, official procedures local certification and USP grade check local package sales requirements 18+ sales Clients can “sleep safe” 8
Know your product specific certificates from suppliers should know the owner and see the real production process (f*cking KARMA!) analytical equipment real CIS lab tests 9
+Local staff -PR -clients -production 10
Keep to the roots local testing team $ in turnover exclusive distro agreements good pricing policy CRM team ”white papers” analytical equipment no “juices”! 11
So who is on top in CIS? / 30 ml real nigga shit working hard brands no money no honey / 30 ml shot
NEVER GET BURN yo@babylonvape.ru