Guided tour of the book

Introduction Welcome to the guided tour of the book. This PowerPoint presentation will take you through: –The book’s unique approach –Pedagogical features A sample chapter is available to download from

What’s so special about Global Strategic Management?

It focuses squarely on firms and employees – zeroing in on issues faced by both when operating globally and covering ‘traditional’ strategy theory from a global perspective as well topics unique to global companies “I like the basic tenet of the book; it is really about global strategy and operations of the firms and not about macro- level environment or trade policy.” – Olli Kuivalainen, LUT, Finland

It provides students with all the key tools for managing globally – including practical information on typical expatriate packages and a skills development section for global managers “The concrete, practical advice on operational aspects of global management is really good” – Sai Lan, Peking University, China

It is packed with examples and Mini Cases based on ‘transnational’ corporations – the new edition is full of examples and new Mini Cases appear at the end of every chapter “The Mini Cases and examples are particularly good” – Fabrizio Perretti, Bocconi University, Italy 'I really like how the important themes and issues are consistently tied to real-life business through examples” - Olli Kuivalainen, LUT, Finland

The authority and experience of the author Philippe Lasserre is Emeritus Professor of the prestigious INSEAD School of Business, and many of the cases in the book come from the high quality research conducted there. Lasserre has also been a consultant in strategic management and international business for 35 years.

Key features

The book’s features complement, supplement and reinforce the main text, promoting further thought and critical analysis. Each chapter follows a similar structure, so that students can orientate themselves within the text.

Orientation Chapter introductions Each chapter begins with a short introduction to the key topics covered to act as a guide through the content Learning objectives Demonstrate what the aims of the chapter are and allow progress to be checked

Application to the real world Examples Scattered throughout, they demonstrate how the theory is put into practice. Companies discussed include SONY, Gemplus, Apple and Carrefour. Mini Cases At the end of every chapter, they show how key concepts apply to the real world of business. They are based on diverse ‘transnational’ companies from countries of origin such as China, the Philippines, Latin America, Europe and the USA.

Critical thinking Learning assignments At the end of each chapter, these questions allow students to check their understanding of key content and encourage critical thinking. Figures and tables The book makes full use of both classic and new figures and tables to elucidate the theory and to push students further.

Reinforcement Summary and key points At the end of each chapter, an abbreviated version of the main concepts and theories, useful for revision and checking understanding of the key points. Key Words Also at the end of each chapter, these can be used as checklists for revision

Going further Web resources Useful weblinks for students completing assignments or who simply want to learn more (at the end of each chapter) References and further reading Pointers to journals and books for students who want to find out more (at the end of each chapter)

Thanks for taking the time to view this presentation. We hope you will consider adopting this exciting new edition and we look forward to receiving your comments on it. If you would like more information, please contact our Lecturer Services team at or (44)