The importance of standards and quality management. The detriments of sub- standard products on public health, safety and enterprise growth. Erick RAJAONARY - CEO 1

Objectives:  To satisfy all stakeholders: customers, partners.  Structuring the organization and improve the way we work: well-defined missions, responsibilities, improve communication and exchange.  Motivate and enhance the level of professionalism of the employees.  Share the vision and common goals  Optimal use of available resources: financial, human and materials 2 QUALITY APPROACH Marketing & Communication - March 2015

Key factors:  Total and full involvement of all leaders, listening skills  Training: dynamic and continuous  Commitment of everyone 3 Marketing & Communication - March 2015

QUALITY MANAGEMENT - CASE OF GUANOMAD PRODUCTS: fertilizer.  Quality control: microbiological and physico-chemical analysis of raw materials & finished goods and respect of the production process  Certification by ECOCERT : use of GUANOMAD fertilizer in organic farming in accordance with EC Regulations No. 834/2007 & 889/ Marketing & Communication - March 2015

Illicit extraction – Unfair competition GUANOMAD set up a new legislation with local authorities about extraction autorisation to fight against illicit extraction. Marketing & Communication - March

PRODUCTION PROCESS  Production process: collection in caves and treatment in the factory: drying, blending, grinding, setting pellet (for pellets), weighing, packaging  Thermic treatment: 70° Celcius for 30 minutes (for local sales and export)  Safety: use of personal protective equipment, harnesses, medicine box, training with red cross on first aid, medical examination every 6 months 6 Marketing & Communication - March 2015

7 DryingBlending

8 Grinding Setting pellets Marketing & Communication - March 2015

9 WeighingPackaging Marketing & Communication - March 2015

ENVIRONMENT  Social and Environmental Management System  Bats conservation policies - Minimize the impacts of guano exploitation on bats  Caves protection policies - No great physical modification of the caves  Guano exploitation management plan - Efficient management of renewable natural resources Marketing et Communication - March

Marketing et Communication - March In the caves

Marketing et Communication - March Entry of the caves

BRAND – INTELLECTUAL PROPERTY  Brand deposit at the Malagasy Intellectual Property  Guanomad was referenced as one the best company in Intellectual Property in 2014 by the World Intellectual Property Organization (WIPO) Marketing & Communication - March

PACKAGING Marketing & Communication – March

SERVICE:  Staff: technical sales (agricultural engineers who have mastered the farming techniques and crop calendars), competent staff in finance and accounting, inventory management, production, communication, human resources  PREMIUM technician since late 2014: Personal support for big farmers  In 2015, personalized support for farmers via mobile phones (ongoing partnership)  Research & Development Department: Improves the quality of products and creates specific fertilizer, establishes a rational management of the stock of guano 15 Marketing & Communication - March 2015

SERVICE:  Staff: technical sales (agricultural engineers who have mastered the farming techniques and crop calendars), competent staff in finance and accounting, inventory management, production, communication, human resources  PREMIUM technician since late 2014: Personal support for big farmers  In 2015, personalized support for farmers via mobile phones (ongoing partnership)  Research & Development Department: Improves the quality of products and creates specific fertilizer, establishes a rational management of the stock of guano 16 Marketing & Communication - March 2015

MARKETING AND COMMUNICATION  Daily TV Show on National TV and National Radio about farming technics and the use of Guanomad Fertilizer Marketing & Communication - March

18 International Fair of Madagascar FIER MADA 2014 Marketing & Communication - March 2015 Naivasha Fair 2014 (Kenya ) PRESENCE IN FAIRS

Thank you 19