Institutional partner of and supported by the European Commission Reconnecting UK Youth to Europe Raising Awareness toFoster Civic Engagement

@EuclidNetwork Euclid Network European network of civil society leaders and social entrepreneurs, connected across borders and boundaries Offer collaborative support to develop leaders and their ideas in order to find solutions for society 5,000 contacts 40 countries Mainly EU, Western Balkans Southern Neighbourhood

@EuclidNetwork Our work Three themes These define our work and its potential value to our members and society: – Peer-to-peer learning – Innovation – Citizen empowerment and advocacy Three pillars The themes translate into a narrative based around three concepts that Euclid Network believes best support an enabled and engaged civil society: – Social innovation, – Social enterprise, – Social investment. 3

@EuclidNetwork CAPACITY BUILDING - Leaders - Partners - Knowledge- sharing - Peer-to-peer learning PILOTS - Test the ideas - Refine methods Bring innovation to life – ideas and solutions MEMBER ADVOCACY - EU - National level Build the case - Gather Evidence - Network views The Network of Civil Society Leaders and Social Entrepreneurs Citizens and civil societyEU – member states and neighbourhood countries Global economy Building a more skilled & innovative social business sector Meeting needs on the ground through social business Developing social business- friendly policies OUTCOMES METHODS Our Focus

@EuclidNetwork Our Communication Website – 5,000 unique page view / month Newsletter – 4,500 subscribers Dedicated interest groups on social innovation, civil society in research, the W e s t Western Balkans and Turkey, gamification etc. Google Analytics, 28 Sept – 28 Oct

@EuclidNetwork Our Communication: Social Media 1,184 Likes2,595 Followers 25% of our Tweets are retweeted 1,710 Members16,101 Views Always in communication with our network European Civil Society Leaders EuclidNetworkTV

@EuclidNetwork Reconnecting UK Youth to Europe Reconnecting UK Youth to Europe aimed specifically to mobilise young people in the UK and engage them in the EU political sphere The gap between citizens and the European Institutions is growing constantly. Young people, first time and future voters, especially have a limited interest in EU affairs. This low level of political engagement by citizens seriously undermines EU democracy. As such citizens’ views, particularly those of young people, are likely to be under-represented in the decision-making process.

@EuclidNetwork DURATION Sept 2013 – April 2014 Reconnecting UK Youth to Europe DONOR 1.Raise awareness and understanding on how the EU has an impact on young people’s lives 2.Give young people the opportunity to express their opinion and connect them to policy makers and politicians at European level 3.Develop a research agenda on how to best educate and reach out to young people OBJECTIVES PARTNERS BUDGET £25,000

@EuclidNetwork Key Messages The views, opinions and concerns of young people are important and valued The role of the EU and the opportunities available for young people The need to vote and engage with democracy

@EuclidNetwork UK youth aged 16 to 25 – NEET (Not in Education, Employment or Training) – BME (Black and Minority Ethnic) – EU youths who have recently travelled and settled in the UK Target Audiences

@EuclidNetwork Key Activities, offline and online Workshops Final EventSurvey Do you think young people find it difficult to connect with the EU? Video Competition Martyna Napierskaa‎ Report

@EuclidNetwork Provide a bridge between young people and policy-makers Communication Objective Engaged young people in their environments Made research results interesting Used the channels of young people Translated views of young people into hard research Provided forum for dialogue Demonstrated need for both parties to actively engage

@EuclidNetwork Key Channel: Facebook WHY? The channel of our audience Over 10 million Facebook users aged in UK Simple platform for audience to connect, engage and share Supports a variety of content (text, photo, video, html etc.) Increases publicity through strategic sharing, liking, posting etc. WHEN? Advertise events and share outcomes Promote competition and gather entries Share information on EU institutions and politics Inform about project opportunities and progresses RESULT 155 likes 981 views of competition entries 25,991 ‘Daily Impressions’

@EuclidNetwork Challenges Challenge Negative contributions through open platform -‘Terms and Conditions’ clearly visible -Quality control policy in place Solutions Reservations of young people about uploading videos -Provided an example video and inspiration -Encouraged all current and potential contributions -Accepted written contributions to the report Solutions Challenge

@EuclidNetwork Finance With no allocated budget for communication, we: Utilised free online channels such as social media, websites etc. Sourced ‘ambassadors’ to spread message Reached out to partners and networks with Communication Kit

@EuclidNetwork Communicating beyond the audience First International Event on Collective Awareness Platforms for Sustainability and Social Innovation ‘Most Young People Don't Even Know The European Elections Are Happening In May 2014’ ‘Why Do Young Brits Feel Disengaged From The EU?’ ‘Are Young People Sleepwalking Towards UKIP-Land?’ Reconnecting UK Youth to Europe NEVER used a press release

@EuclidNetwork An understanding of the issues that are important to young people A new narrative for young people, by young people, on the future of Europe Informing policy at a National and European level Raising awareness of the EU amongst young people and the available opportunities Communication outcomes

@EuclidNetwork Key Recommendation Message tailored to your audience for strong engagement Message accessible to mainstream for wide impact

@EuclidNetwork