Klancy Kennedy Product Development – Weekly Task Report 8_13_2012 Pay to Play Gamer Demographics Q: What countries have the most paying customers for games and pay-to-play game subscriptions? In other words : Where do we expand, globally? Methodology: Obtain sales figures for console games, obtain user demographics relevant to MMO games. Goal: Get solid numbers. Understand industry globalization decisions made by the most important, and relevant gaming companies in the world. Stop. Make strategic decision. Go.

Klancy Kennedy Product Development – Weekly Task Report 8_13_2012 World of Warcraft Players By Country Q4, China, Asian Realms: 3.2 million players 2. United States and Canada, North American Realms: 3.0 million players 3. United Kingdom, European Realms: 1.0 million players 4. South Korea, Asian Realms: 800,000 players 5. Germany, European Realms: 600,000 players 6. Taiwan, Asian Realms: 350,000 players 7. France, European Realms: 200,000 players 8. Russia, European Realms: 150,000 players 9. Australia, North American Realms: 120,000 players 10. Latin America, North American Realms: 100,000 players 11. Spain, European Realms: 80,000 players 12. Other, NA/EU/Asian Realms: 800,000 players

Klancy Kennedy Product Development – Weekly Task Report 8_13_2012 EVE Online May 2008 Source: Country & % of subscribers responding to a community survey. May 2008http://community.eveonline.com/ingam...readID= Country % of subscribers United States 37.06% United Kingdom 13.92% Germany 8.05% Russia 5.54% Canada 4.84% Australia 3.04% Netherlands 2.30% Sweden 2.28% Denmark 2.24% France 2.47% Finland 1.05% Norway 1.43% Brazil 0.31%...

Klancy Kennedy Product Development – Weekly Task Report 8_13_2012 EU states = 19%

Klancy Kennedy Product Development – Weekly Task Report 8_13_2012 Runescape Players represent a wide range of nationalities, with local servers already available in five continents, namely North America (the United States, Canada, and Mexico), South America (Brazil), Europe (the United Kingdom, Lithuania, Poland, Ireland, Belgium, Finland, the Netherlands, Norway, and Sweden), Oceania (Australia and New Zealand), and Asia (India). The game itself is currently available in four languages: English, German, French, and Brazilian Portuguese)

Klancy Kennedy Product Development – Weekly Task Report 8_13_2012 World of Warcraft.com – Follow the money Special payment methods cater to Germany and Denmark.

Klancy Kennedy Product Development – Weekly Task Report 8_13_2012 XBOX 360 Follow The Money source: “The Xbox 360 was released in United States and Canada; Then Europe and Japan. Later launched in Mexico, Brazil, Chile, Colombia, Hong Kong, Singapore, South Korea, Taiwan, Australia, New Zealand, South Africa, India, and Russia. By year's end, Microsoft had shipped 1.5 million units, including 900,000 in North America, 500,000 in Europe, and 100,000 in Japan.” Financially speaking, Microsoft Xbox tells us that EU gamer spending is half of North America

Klancy Kennedy Product Development – Weekly Task Report 8_13_2012 Nintendo Wii: Follow the Money source: “The Wii was launched in the United States on November 19, 2006 at $ [25] It was later launched in the United Kingdom on December 8, 2006 at £179.[26] The United Kingdom suffered a widespread shortage of Wii units in many high street and online stores; they were unable to fulfill all pre-orders when it was released.[27] The Wii was launched in South Korea on April 26, 2008 and in Taiwan on July 12, 2008.[28][29]” Nintendo Wii chose Taiwan as a primary choice for global expansion.

Klancy Kennedy Product Development – Weekly Task Report 8_13_2012 PS3: Follow the Money Source: “Sony announced that the PlayStation 3 would go on sale on March 23, 2007 in Europe, Australia, the Middle East, Africa and New Zealand.[8][9] On March 7, 2007, the 60 GB PlayStation 3 launched in Singapore”

Klancy Kennedy Product Development – Weekly Task Report 8_13_2012 Dear Google, Who plays World of Warcraft?

Klancy Kennedy Product Development – Weekly Task Report 8_13_2012 We make money from Runescape. Runescape is important. Who Plays ”Runescape”?

Klancy Kennedy Product Development – Weekly Task Report 8_13_2012 Google Searches for “Diablo 3” Trend: (‘Sweden’,’Denmark’,’Norway’,’Germany’)

Klancy Kennedy Product Development – Weekly Task Report 8_13_2012 Best Selling Console Games Forget what you think you know, and read the facts from the picture below: Anything on this list is big. Period. Brazil is big.

Klancy Kennedy Conclusion 8_13_2012 I suggest we expand as follows: 1.Germany 2.Hong Kong (banking and marketing only = fast/easy) 3.Singapore (banking and marketing only = fast/easy) 4.Brazil 5.Sweden 6.Denmark 7.Taiwan 8.Netherlands & Sweden (tie) 9.France 10.Czeck Republic