242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Dan Davy-Thorburn | Creative Partnership Manager Creative Innovations 2010

© 2010 MediaMind Technologies Inc. | All rights reserved 25x Consumers are 25 times more likely to spend meaningful time on the ad than click it!

© 2010 MediaMind Technologies Inc. | All rights reserved ? effect your rich media does this How

© 2010 MediaMind Technologies Inc. | All rights reserved 5 performing Ads to better steps 1.Engage 2.Content 3.Relevance 4.Format 5.Technology

© 2010 MediaMind Technologies Inc. | All rights reserved 1 Engage!

© 2010 MediaMind Technologies Inc. | All rights reserved You remember: 30% what you see 50% what you see & hear 70-90% what you see, hear & touch

© 2010 MediaMind Technologies Inc. | All rights reserved ? are your creatives engaging How

© 2010 MediaMind Technologies Inc. | All rights reserved Add Playful Interactivity Interactive engagement Longer user interactions Fun brand associations Great with social networks and widgets Include games in banners Add interactive elements in rich media ads to catch users attention and keeps them engaged with your brand message

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Saatchi & SaatchiSaatchi & Saatchi Advertiser: CadburysCadburys Ad Format: Polite BannerPolite Banner Country: AustraliaAustralia Grab User Attention Track the user anywhere on the page Use's Eyeblaster Mouse Tracker Component Integrate this with custom interaction tracking to gain more insight on the way users interacted “You don't need to limit interaction with your ad to the bounds of your ad unit. Have the ad unit change depending on the users interaction on the page”

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Bridge WorldWideBridge WorldWide Advertiser: PringlesPringles Ad Format: Polite BannerPolite Banner Country: UKUK Are clicks really Dead??? Strong use of calls to action to keep the user engaged Simple ad setup and concept, with great results. Used Custom Interactions to track the user journey and analyze post campaign. “This ad requires 97 clicks before you click through. 20% of the people who clicked, clicked all the way through”

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Supergazol FRSupergazol FR Advertiser: UbisoftUbisoft Ad Format: Expandable BannerExpandable Banner Country: AustraliaAustralia Interactive Video / Games Effective ad format for all industries Fun brand associations Great with social networks and widgets Use Eyeblaster Video Components prebuilt with our tracking capabilities Talk between banners on the same page by using the EB syncAds component “Add interactivity and control to your videos to drive engagement and generate longer user interactions”

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Ogilvy One Worldwide SGOgilvy One Worldwide SG Advertiser: SonySony Ad Format: Expandable BannerExpandable Banner Country: SingaporeSingapore Video Extender Great for TVC's Used in the expandable banner format Easy implementation All Video Metrics tracked and can be downloaded from Eyeblaster Analytics Click to go fullscreen “A new interactive video format that allows the user to see the video the way they want to”

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: UltravioletUltraviolet Advertiser: MomentumMomentum Ad Format: Messenger Expandable BannerMessenger Expandable Banner Country: UKUK Fullscreen Video Serve a HQ video to fullscreen users to ensure they receive the full experience. Enable bandwidth detection to ensure that only users with a fast connection get the highest quality video Build and test the ad using Eyeblaster Workshop for Flash “Allow users to enhance their video experience by taking the video content fullscreen”

© 2010 MediaMind Technologies Inc. | All rights reserved 2 Content

© 2010 MediaMind Technologies Inc. | All rights reserved ? are you delivering content What

© 2010 MediaMind Technologies Inc. | All rights reserved Give the user what they want! Don't always make the user click through Bring the content to the user Combine multiple Eyeblaster technologies in a single ad unit Build brand moments

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: OddfellowsOddfellows Advertiser: ToyotaToyota Ad Format: Polite BannerPolite Banner Country: AustraliaAustralia Smart Ads Bring the website content to the user on the page Eyeblaster supports up 10Mb of content per ad Utilize advanced features like Data Capture to generate sales leads for direct marketing. “Measure engagement using Dwell Time – the average number of seconds the user actively engaged with the ad “

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: MediafrontMediafront Advertiser: IKEAIKEA Ad Format: Expandable BannerExpandable Banner Country: NorwayNorway IKEA - Set the table The use of an interactive format to showcase all the latest IKEA products on offer Allow them to browse different products and combinations from within the ad unit “We wanted to give the users the ability to set the table themselves and get inspiration, directly in the banner – without having to go to a campaign site. And, of course, display all the varieties and options that IKEA has to offer.”

© 2010 MediaMind Technologies Inc. | All rights reserved 3 Relevance

© 2010 MediaMind Technologies Inc. | All rights reserved ? message relevant keeps your What

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Eyeblaster UKEyeblaster UK Advertiser: EU TobaccoEU Tobacco Ad Format: Polite BannerPolite Banner Country: UKUK Behavioral Ads Enhance relevancy by collecting user entered data and utilizing this data in followup campaign executions. Uses the Eyeblaster Creative State component to store data in the user's cookies. “The ad asks users to enter the amount of cigarettes they smoke in a day and then uses this data in later ads to confront the user”

© 2010 MediaMind Technologies Inc. | All rights reserved EU Tobacco (Multi) – Behavioural  93% of interactors saw second sequenced advert  Those who saw second advert were positively inclined towards click through

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Agency RepublicAgency Republic Advertiser: COICOI Ad Format: Expandable BannerExpandable Banner Country: UKUK Advanced Behavioral Ads If the user did not interact, they were shown another execution with a stronger plea for help The strength of the plea's increased until user interaction Once the ad was interacted with, the user was no longer served the creative. “The strategy was to highlight the concerns of real children affected by smoking by surrounding specific audience groups with online video messages from real children over a 48 hour period.”

© 2010 MediaMind Technologies Inc. | All rights reserved Dylan Portae Cillian Four Characters … Mollie Creative Zone Demo Personalised pleas to parents to quit..

© 2010 MediaMind Technologies Inc. | All rights reserved..Five phases of message....unless.. Creative Zone Demo Placement Specific Versions.... Generic News Hotmail Gossip Sport

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Zone Demo

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Zone Demo

© 2010 MediaMind Technologies Inc. | All rights reserved ? even more relevant make this Can we

© 2010 MediaMind Technologies Inc. | All rights reserved Add Relevancy with Smart Versioning! How can I boost ROI? Updating live ads without a re-traffic Save time + money on fewer creative builds Increase relevancy with more targeted ads Localise a global campaign Smart Versioning enables advertisers to build ads that are completely integrated & dynamic, giving you the power to update a campaign in a few clicks!

© 2010 MediaMind Technologies Inc. | All rights reserved How easy is it to update?

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: ChemistryChemistry Advertiser: EmiratesEmirates Ad Format: Polite BannerPolite Banner Country: UKUK Smart Versioning Ads are easily integrated or built using Eyeblaster Workshop Ads are easily updated by anyone from the MediaMind platform All content from within your ad unit can be updated! Ensure the advertisers fonts remain intact regardless of the update The CTR was almost double the standard banner benchmark CTR of other ads in the Travel Vertical

© 2010 MediaMind Technologies Inc. | All rights reserved 4 Utilize the ad Format

© 2010 MediaMind Technologies Inc. | All rights reserved ? ad format provide can a cool What options

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Fireworks Solutions MYFireworks Solutions MY Advertiser: SamsungSamsung Ad Format: Expandable BannerExpandable Banner Country: MalaysiaMalaysia Homepage Skin Measure engagment with Dwell time and custom interactions Customise and skin a homepage with information about the advertiser and the brand. Engage the user using a variety of different content, including video, games, downloadable wallpapers and more Utilize page skins to provide additional content and interactive features available to the user.

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: BrandoBrando Advertiser: 0202 Ad Format: Homepage TakeoverHomepage Takeover Country: IrelandIreland Homepage Takeover Use dynamic screen grabbing technology The takeover format can be combined with interactive and animated Flash, giving a seamless and immersive ad experience. Use external physics class' to break pages apart A homepage takeover that alters the content from the live page to create a immersive ad experience.

© 2010 MediaMind Technologies Inc. | All rights reserved New Format with Added Punch! Sidekick User initiated Reveals 'hidden' microsite in the margin of page Publisher benefits from retaining user on their page 2 minutes Dwell Time! 70% Fully-played Video Rate! The latest ad unit innovation exclusively from Eyeblaster

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Tribal DDBTribal DDB Advertiser: Tourism AustraliaTourism Australia Ad Format: Expandable BannerExpandable Banner Country: New ZealandNew Zealand Sidekick Engage users in a new and unique way Built as a custom expandable banner unit Customizable page scroll Include mini-site content within the publisher page The publisher page is just a scroll away – allows better user retention and improves overall user experience and orientation around the ad space

© 2010 MediaMind Technologies Inc. | All rights reserved 5 Use the Technology!

© 2010 MediaMind Technologies Inc. | All rights reserved ! it’s all about innovation

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Tequila SydneyTequila Sydney Advertiser: NissanNissan Ad Format: Expandable StripExpandable Strip Country: AustraliaAustralia Map to conversion Integrate the Google Maps API to provide mapping data regarding the advertiser from within your banner. Combine this with a post-code search functionality to help users find a convienient advertiser location Shorten users’ path to conversion by making it easy to find you with a tool they already use

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Universal McCann SFUniversal McCann SF Advertiser: MicrosoftMicrosoft Ad Format: Expandable BannerExpandable Banner Country: SpainSpain Add Dimensions to Your Brand Knock-Your-Socks-Off User Experience! Demand user interactions Associates brand with industry innovation Immerse your brand in realistic 3D environments powered by the Papervision 3D engine

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: CravensCravens Advertiser: London ZooLondon Zoo Ad Format: Expandable BannerExpandable Banner Country: UKUK Augmented Reality Utilize the latest innovative technologies Allow the user to interact with your product in a new an innovative way Print from the banner Combines the use of a webcam and a 3D model of the advertisers product. “Augmented Reality allows you to give the user a live view of their real world integrated with your virtual content”

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Mediacom CreateMediacom Create Advertiser: MasterfoodsMasterfoods Ad Format: Polite BannerPolite Banner Photo Upload Easily upload user-generated assets Extend brand interaction Create personalized brand experience Great with social networks and widgets Add data collection for even better results Users engage and take ownership by personalizing the brand message with their own photographs and content

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Crispin Porter + BoguskyCrispin Porter + Bogusky Advertiser: VolkswagenVolkswagen Ad Format: Expandable BannerExpandable Banner Country: USUS Twitter Connect Immediately updated Consumer Insights/Opinions Focus on specific topics Create/Leverage Buzz Create personalized brand experience Add data collection for even better results Incorporate Social media into display

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: BMFBMF Advertiser: HahnHahn Ad Format: Polite BannerPolite Banner Country: AustraliaAustralia Widget/Share Ads Integrated data through Eyeblaster Analytics Widget posted from banner to any of social net. Spread your brand message virally Great way to make a campaign multi- channel Widgets allow users to opt in and spread your brand message virally, taking advantage of the social nature of the web

© 2010 MediaMind Technologies Inc. | All rights reserved Eyeblaster’s industry-leading rich media and contextual technologies puts your brand message where users are most available Put the Brand Message in Context Contextual Optimization Engage relevant information on the page Repurpose assets available elsewhere Associate brand with relevant information Enhance message's timeliness and context

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Colenso BBDOColenso BBDO Advertiser: VodafoneVodafone Ad Format: Expandable BannerExpandable Banner Country: New ZealandNew Zealand Contextual Ads Pull live content from the publishers page for use in your advertisers ad unit. The ad remains relevant so that when the publishers page updates, so does your ad Requires EB custom development It’s the magic of advertising. Give users the right message at the right time and suddenly it’s not advertising any more. It’s valuable information.

© 2010 MediaMind Technologies Inc. | All rights reserved Cam in Banner Video Upload in Banner Sniffs for available Webcam Easily upload user-generated assets Create personalized brand experience Great with social networks and widgets Add data collection for even better results Users engage and take ownership by personalizing the brand message with their own video and content

© 2010 MediaMind Technologies Inc. | All rights reserved Upload Process

© 2010 MediaMind Technologies Inc. | All rights reserved Talkback & Talkback Expert Panel

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: GlobalGlobal Advertiser: IntelIntel Ad Format: Polite BannerPolite Banner Country: USUS Live Chat Moderated or unmoderated Great for product launches Users engage experts or each other Create a brand-centric social experience Couple with takeovers for amazing results Build community and demonstrate that the brand is listening!

© 2010 MediaMind Technologies Inc. | All rights reserved

? bring your ideas to life can we How

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Shop Tools

© 2010 MediaMind Technologies Inc. | All rights reserved Eyeblaster Workshop for Flash Supports the following ad formats Standard Polite Expandable Banners Contains pre-build Ad templates View the fully functioning ad, monitor and position Share previews of Ads you are working on Upload directly from Flash Next version released in July

© 2010 MediaMind Technologies Inc. | All rights reserved Get Certified! For the User: Can put certification on their resume Recommended by Eyeblaster Access to LinkedIn group For the Creative Shop Can request to be listed on our site as certified Can display our certified logo on their site

© 2010 MediaMind Technologies Inc. | All rights reserved Too see all these and more...

© 2010 MediaMind Technologies Inc. | All rights reserved Eyeblaster Support Creative Training upon request Local Eyeblaster support available - - Phone: /7 global support available when Australian office is closed - -Phone:

© 2010 MediaMind Technologies Inc. | All rights reserved Thank you