360PI Consultants: Marta Maria Godoy Luis Fernando Barillas Jose Andres Mendez Edgar Escriba

Agenda Key Issue Analysis Alternatives Decision matrix Recommendation Implementation Time line Risk and mitigation Results

Analysis Decision Alternatives Recommendation Implementation Success Goal: ….. How to do it? Where to go? When to start? Key Issue Goal

Strenghts Current clientsInnovationTechnology platformsTeam expertise Weaknesses Lack of diversityLimited marketsPromotion strategies Analysis Decision Alternatives Recommendation Implementation Success Leverage on the team expertise and technology clients to increment the services portfolio and communication strategies in new markets.

Analysis Decision Alternatives Recommendation Implementation Success Goal: ….. Analysis Decision Alternatives Recommendation Implementation Success Opportunities Personalized prices and promotions to consumers Internet penetration rates in different countries Consumer online purchasing behavior Threats Government regulations, required to penetrate Global Markets Currency fluctuationsLanguages Implement a research and development department, to minimize the current threats that the expansion implies.

Alternative: 1 Atract additional Bricks and Mortar Retailers Alternative: 2 Expand into Additional Retail Categories Alternative: 3 Target Manufacterers Alternative: 4 Reconnect with the Consumer Market Analysis Decision Alternatives Recommendation Implementation Success Goal: …..

Pros Having pricing info Improvement in sales Extensive outband calls No adjustments needed Cons Highly competitive Only modest opportunities for differentiation Analysis Decision Alternatives Recommendation Implementation Success Goal: …..

Pros New categories No expansion in categories. Big market (25%) Cons Incomplete data No exact information Groceries stores still on ads Dynamic pricing not common Analysis Decision Alternatives Recommendation Implementation Success Goal: …..

Pros Few Competitors Good way to internationalize Large market Cons Monitoring multiple markets Learn about their needs. Analysis Decision Alternatives Recommendation Implementation Success Goal: …..

Pros Increase brandawarness Provide additional insight Cons Business model unclear Analysis Decision Alternatives Recommendation Implementation Success Goal: …..

Decision Matrix CriteriaKpisAlternative 1Alternative 2Alternative 3Alternative 4 Innovation (20%) New services in current portfolio Global presence (30%) Amount of countries Client needs (25%) New clients Barriers (25%)Less barriers LowMidHigh Analysis Decision Alternatives Recommendation Implementation Success Goal: …

International Retailers Manufacturers Eyes on China Social responsibility Analysis Decision Alternatives Recommendation Implementation Success Goal: ….. “Success depends on product innovation, a good understanding of customer needs, and an a to ability to adapt to rapid technological change.” The 360pi Leadership

First… Retailers. Analysis Decision Alternatives Recommendation Implementation Success Goal: ….. 1.Open international Office in UK. 2.Hire and train sales people to sell our product. 3.Offer 1 month free use our platform Phase 1: 0-6 months

Presences in online sales Analysis Decision Alternatives Recommendation Implementation Success Goal: …..

Next step… Analysis Decision Alternatives Recommendation Implementation Success Goal: ….. 1.Develop a sales plan for the new Manufacturer Sales Team. Incentives Training program on Sales skills and strategies Marketing plan for B2B advertising. ( Virtual Showroom) 2.Hire new sales team. 3.Expand our markets in USA and Canada and globally as manufacturers already have Global presence. Time: 0-12 months

Analysis Decision Alternatives Recommendation Implementation Success Goal: ….. China has to be the next in the mid-long term. Why to go? Rapidly expanding base consumer and e-commerce retailers. Many enterprises costumers flagged for future. Why not in this moment? Government Regulations. Cultural differences. 55% who are buying. And in 2016 is going to grow 20%. Eyes on China

Swimming in the blue ocean Everyone is focused on retail stores They only compare prices. We have to focus on people and what are they actually buying, what do they like. What's more important than price? The value added Analysis Decision Alternatives Recommendation Implementation Success

360 Attributes To determine the price in a product you need to know why is people buying, not only what. Our proposal goes directly to Manufacturers. With all the information of the retail we can add aspects like, color, language and forms about products. It helps them to innovate and go one step AHEAD. Analysis Decision Alternatives Recommendation Implementation Success

Why are we doing this? To help manufacturers in market research. To reach a emerging markets not only in product development but in innovation. To understand GLOBAL trends. Analysis Decision Alternatives Recommendation Implementation Success

Analysis Decision Alternatives Recommendation Implementation Success Goal: ….. Develop an app for the CONSUMERS. This encourage people to live the brand values by making challenges #icebucketchallenge The client earn money by doing good things. The client can only spend this money on the ecommerce stores of our sponsors They will have different options in products, colors and price ranges We get feed back, encourage people to do nice things and also we have FUN. 360L.O.V.E

Analysis Decision Alternatives Recommendation Implementation Success Time Line for Phases

Analysis Decision Alternatives Recommendation Implementation Success Goal: ….. Risk LanguageCultural differencesTechnologic piracy Mitigation Integrate in the team experts from the countries included in the expansion plan. Research and development department. Create an appropriate security system.

Analysis Decision Alternatives Recommendation Implementation Success Goal: ….. Technologic piracy Cultural differences Language Probability Impact

Analysis Decision Alternatives Recommendation Implementation Success Goal: ….. Europe and Australia Where to go? When to start Now Creating a service for manufactu res and retailers software How to do it?

Thank you