May 18, 2010 CLU’s Second Annual Professional Development Day Info Sessions

WORKING WITH THE MEDIA Professional Development Day May 18, 2010 Karin Grennan Media Relations Manager University Relations

OVERVIEW What is News?Getting the Word OutInterviewsReporters’ AgendasCrisis Management

What is News? NewUniqueTied to current events/trendsBroad appealGreat art

“We do this every year.” “They did a story last year.” “This is important for CLU.” “These people deserve recognition.” “They just did a story about CSUCI’s program.” What isn’t news?

New/unique programs, projects, classes, events Projects tied to recent events/trends Research with broad appeal Public events New service to community Faculty/staff/students with intriguing stories Major awards/honors Story possibilities

GETTING THE WORD OUT Notice At least 4 weeks to alert public Seven months for big events 2 weeks to alert media High-resolution jpeg photo Events

New Experts Directory (no speeches required) Sign up - Update Faculty Profile (callutheran.edu/profileupdate) Cell phone # Website, blog, LinkedIn, Twitter CLU photo Will be edited Alert when topic is in the news Experts

Timely - response to news, upcoming event Strong opinion – not overview of issues New idea Back up with facts/research Powerful writing simple words, short sentences, no jargon 600 to 900 words High-resolution jpeg photo Help with ideas, editing, submission Op-Eds

INTERVIEWS Respond immediatelyOrganize thoughtsSpeak simply/translateRelax, but don’t get too comfortableDon’t request questions, story

Help with sources, photosKeep it positiveCall back if you need to clarifyPass off problemsLet me know

REPORTERS’ AGENDAS Get information quicklyFind expert to summarize researchQuote people with different viewpoints … not to tell the whole story … not to convey everything you said Tell an interesting story in few words

CRISIS MANAGEMENT Incident/ pre-interview/ post-interview Notify me ASAPDon’t say, “No comment”Organize thoughtsBe truthful

Don’t speak “off the record” Emphasize actions/solutions Treat Echo same as other media

QUESTIONS?

WASC 101 The Accreditation Process Halyna Kornuta May 18, 2010

Session Outcomes Define W.A.S.C. Explain “Accreditation” Identify a Continuous Improvement Cycle Describe Accreditation Events Locate CLU’s accreditation information

Accreditation Explained What is W.A.S.C.? What does it mean to be “accredited”? How do we get accredited? What does it mean if we loose our accreditation? Are there any other accreditations?

Accreditation Process What are we doing? How well are we doing it? How do we know? How will we improve? Who reviews what we have done?

Accreditation Process Seven to ten year cycle Standards that define a quality institution Involves everyone! Opportunity for Continuous Improvement

Accreditation Events

Accreditation in Action Substantive Change Process MBA Online M Economics Psy D Organizational Leadership Online

Improvement Flow Professional Development Day

Session Outcomes Define W.A.S.C. Explain “Accreditation” Identify Continuous Improvement Cycle Describe Accreditation Events Locate CLU’s accreditation information

WASC 101 The Accreditation Process Halyna Kornuta May 18, 2010

Karissa Oien Melinda Wright Crossing Barriers: Engaging Faculty, Staff, and Students Through Online Course Evaluations May 18, 2010

Overview of Online Course Evaluations Course Evaluation History Online Evaluation Pilot Building Connections Throughout the Past Year Moving Forward

Marketing Plan for Students CoursEval s –Fall 2008Fall 2008 –Spring 2009Spring 2009 Bookmarks Specialized URL – Student Newspaper and ADEP Student NewsletterStudent NewspaperADEP Student Newsletter Student Focus Groups Campus reminders Cal E Val

Marketing Plan for Faculty Informational s –Switching to an online systemSwitching to an online system –Response Rate updatesResponse Rate updates CLU Faculty Meetings CoursEval Team Faculty CoursEval Survey CoursEval analysis by faculty member Professional Development Day Course Evaluation Website for FacultyCourse Evaluation Website for Faculty

Marketing Plan for Staff Professional Development Day CoursEval Workshop Course Evaluation Website

Moving Forward CLU Marketing Campaign –Advanced Public Relations Comment Analysis

Back

Bookmark Reminder (front and back)

Student Focus Groups Background Conducted three focus groups –Undergraduate –Graduate –ADEP Results BACK

Campus Reminders Back MyCLU Portal

Cal E. Val

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Karissa Oien Melinda Wright Crossing Barriers: Engaging Faculty, Staff, and Students Through Online Course Evaluations May 18, 2010