© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Enterprise Group Marketing Channel Implementation Guide Global EG HPN #2 Sally Chasanoff – Channel Campaign Manager August 1, 2013

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Content Contacts Campaign Overview - Background - Concept - Messaging Campaign Tactics - Communication tools & tactics - Translations - CTA’s/Sales readiness - Sample of available tactics

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3 Contacts Global: HP WW Campaign Manager: Sally Chasanoff Regional: EMEA: Marjolein Weel AMS: Lynn Defrees APJ: Carolyn Drury

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Campaign Overview Background Concept Messaging Proof Points

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5 Campaign background Initiative supported: − HP Just Right IT partner transactional promotion Objectives: − Show that HP stands out among the competition and keeps mobile workers connected and productive with the HP Small Business Wireless Network Solution. Target audience: − CIO, Data Center Manager, Technology Influencers, CFO Products: − HP Small Business Wireless Solution − Primary: HP M n Access Point for centralized management of multiple access points, and the HP 1910 Switch Series with functionality for today and advanced features to support growth − Secondary: Quick Setup Wizard to save time on configuration CTA: − Core CTA: Contact us − Optional CTA: View HP brochure: “HP networks for today’s mobile workforce”“HP networks for today’s mobile workforce”

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6 Campaign concept (1/2) Value Proposition: The HP Small Business Wireless Network Solution helps you respond to the changing expectations of a mobile workforce, with advanced networking technology that’s simple to manage and designed to keep employees connected and productive, anytime, anywhere. HP M n Access Point enables centralized management of multiple access points, and Quick Setup Wizard saves you time on configuration. The HP 1910 Switch Series delivers functionality for today and advanced features when you scale up for the future. Customer Insight/Rationale: Small businesses are embracing technologies that help them innovate, compete, and grow. However, they are challenged by limited IT resources and growing security concerns. Many existing network infrastructures are not able to handle the bandwidth demands of wireless devices and promising technologies such as cloud computing, impacting the user experience and workforce productivity. Small businesses can meet the demands of a growing mobile workforce, enhance workforce productivity. Small businesses can meet the demands of a growing mobile workforce, enhance workforce productivity, and increase business agility and competitiveness with innovative, secure, high- bandwidth network infrastructure from HP. − “I need a solution to support the bandwidth demands of wired and wireless devices that enable employees to conduct business anytime, anywhere.”

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7 Campaign concept (2/2) Headline: Unleash the power of a mobile network Subhead: Bring fast, reliable wireless networking to your workforce Imagery: HP M n Access Point HP 1910 Switch Series

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8 Message map

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Co-branded campaign tactics Communication Tools & Specifications Translations CTA’s/Sales Readiness Sample of Available Tactics

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10 Communication tools & tactics All tactics can be found on Partner Marketing Center here, Marketing Depot here, and Comoda here :here Folder: Global EG HPN #2 Link: All tactics can be found on Partner Marketing Center here, Marketing Depot here, and Comoda here :here Folder: Global EG HPN #2 Link: Demand generation Demand generation Other Sales and marketing tools Sales and marketing tools Channel training PowerPoint® (by product/BU) Channel training PowerPoint® (by product/BU) Channel announcement Channel announcement eDM from distributor to reseller (generic on JRIT) eDM from distributor to reseller (generic on JRIT) eDM from reseller to customer (by product/BU) eDM from reseller to customer (by product/BU) DM postcard from reseller to customer (by product/BU) Customer overview (by product/BU) Customer overview (by product/BU) Telescript Value proposition (printed and filmed) Value proposition (printed and filmed) Channel Implementation guide Channel Implementation guide Copy deck (translated) Copy deck (translated) Campaign Introduction video Campaign Introduction video

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11 All tactics can be found on PMC, Marketing Depot, and Comoda.PMCMarketing Depot Comoda All tactics can be found on PMC, Marketing Depot, and Comoda.PMCMarketing Depot Comoda Overview of available tactics

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 12 Gated and non-gated CTAs Campaign CTA Core CTA (gated) Contact us Optional gated CTA HP brochure: “HP networks for today’s mobile workforce”- herehere

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 13 Translations Translations need to be carefully checked and amended, for example, CTA (call to action). Copy decks are available for translation on August 1, Global EG HPN #2 Link:

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 14 Sample of available tactics (1/2) Video eDM Postcard

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. End PowerPoint is a U.S. registered trademark of Microsoft Corporation.