Housekeeping  Seminar topics  Requirements  Sign up by Feb 3rd :  Bonus 10% for those who do seminars the 1 st day (Feb 12 th ) and 5% for those who do seminars the 2 nd day (Feb 24 th )

CSCI 4163/6610 W2015

Advertising Diary Activity  Did you remember to fill it out?  When did you do it?  As encountered?  In a batch?  Were the instructions clear?  What was easy/hard about it?  Do you think it captured your exposure to advertising?

Diary studies…  Participants collect data about events  As they happen  In the context of the event (in situ)  Can think of like a small, longitudinal questionnaire  Often used to prompt interview discussion (similar to observations in a contextual inquiry)  Can help understand rare/infrequent events

Data collection methods  Survey style forms  Paper (little training required, but hard to monitor)  Online entry forms  Google docs  Photographs, video  Digital/disposable camera, mobile phone  Audio recording  Voice recorder, mobile phone  Aggregating data online  Blogs (text, audio, video), Twitter  Rich and timely information

Type of data recorded  When  Date/time  Duration  Activity/task  What  Activity/task  feelings/mood  Context (environment/setting)

When is data recorded?  Randomly  In response to prompts  At specific intervals  Based on activity

General types of diary studies  Unstructured  Ask participants to report on everyday activities  Trying to elicit general themes  Structured  Ask participants to report on everyday activities by answering specific questions about the activity  Combination of question types  Can also be used as a form of usability tests and problem reports  Ask them to complete a task and report results, identify bugs, etc.

Variations based on purpose Feedback (now)Elicitation (later)  Record everything in situ  No follow up  Focus on the “what” data  Mostly structured  Can be burdensome on participants and researchers  Record aspects or triggers of an activity  Follow up with an interview to gain more information  Data captured is used to elicit the “why” and the how”  Mostly unstructured  Can be problems with participant recall

Cultural Probe  Diary study++  Used to not only record activities, but capture more of “felt life”  Stimulate thought as well as capture experiences  - pack contained a small disposable camera and a listening glass that participants used to listen at walls and doors and write what they heard. It also contained a small solid state recorder packaged in a sleeve that said 'dream recorder'.  Was used by designers at the Royal College of Art, London, to study the way people see their own homes. The results were used to enable designers to get a 'feel' of the meaning of home for many people.  Experience sampling method (measure feelings, moods)  Technology Probes (prototypes, experimental artifacts)

Snow Day Cultural Probe  Who took part? Did you do all activities? Or a subset? What was easy/hard as a participant?  Preamble:  Pretend that I've delivered you a probe kit that includes a camera, a note pad, and a paper map of the city. I want to understand how stormy winter weather impacts student life and poses barriers.  Complete the following activities:

Cultural Probe activity 1. Take a pictures of your "storm info central" - how do you find out about impending/current weather conditions and cancellations? 2. Take pictures of weather impeding your normal daily activities - if you are out and about, use your map to record your path (is it your normal one?) - link pictures to locations if you can 3. Take pictures of how you cope with the weather (any work arounds? alternative activities?) 4. In your notepad, jot down 3 things you like about a stormy day and 3 things that you don't like 5. How could technology have helped you? (jot down or sketch out ideas of technologies that could help you out - don't worry about feasibility - dream big!)

Coordination Challenges  Keeping participants on track  Periodic reminders  Feedback about the level of detail in responses  Progressive incentives, surprise incentives/gifts (may or may not be allowable by BREB)  Adapting to changes  Start analysis as soon as first results arrive  May need to re-evaluate the diary format if the data being captured is not what you expected!

Advantages  Time efficient for researchers  Lower cost than direct observations  Can have a broad geographic distribution  Supports contextual reports over time  Natural environment  Can give rich data about contexts of use

Disadvantages  Participant fatigue  Missed responses (frequency data is generally unreliable – lower bound)  Study drop outs  “after the fact” reporting to catch up  Behaviour adjustment  Participants need reminders  Can be expensive for long durations  Volume of collected data can be overwhelming

Study protocol  Introductory letter  Consent form  Needs to motivate their participation  Very specific instructions  Can be helpful to give an example of a filled out form (take care not to prime/limit)  Diary form / collection aids

Forms of analysis  Track temporal patterns  Look for semantic patterns in visual data  Combine with interview analysis