Presented by NYSFAAA’s Technology & Innovation Committee New York State Financial Aid Administrators Association, Inc.1

Agenda Facebook Why Facebook? Statistics Definitions How to create and manage your page Twitter What is it? Definitions & functions LinkedIn Uses of LinkedIn New York State Financial Aid Administrators Association, Inc. 2

Facebook New York State Financial Aid Administrators Association, Inc. 3

Why Facebook? With the advent of smartphones, Facebook is a must for all organizations. Virality: Your constituents can easily share your information with people they are connected to on Facebook. Facebook pages also show up high in search engine results, and are viewable by everyone. New York State Financial Aid Administrators Association, Inc. 4

Stats There are 955 million monthly Facebook users. There are more than 543 million active users currently accessing Facebook through their mobile devices. The average Facebook user is connected to 60 pages, groups and events. People spend over 500 billion minutes per month on Facebook. Statistics from Facebook press office. New York State Financial Aid Administrators Association, Inc. 5

is Becoming Old School About 17% of students use their school . Only 16% of students claim they frequently read targeted messages. 12% of students check on a mobile device. New York State Financial Aid Administrators Association, Inc. 6

Terminology Friend - someone you allow access to your Facebook profile Friending and unfriending - Friending is the act of accepting a Friend Request from an individual. Unfriending is the act of removing someone from your friend list Fan Page - Facebook fan pages allow you to network and connect with those outside of your immediate circle of Facebook friends, without necessarily revealing a lot of your personal information Status Update - allows users to post messages for their friends to read, comment on, or share New York State Financial Aid Administrators Association, Inc. 7

Terminology Notification - a message that alerts you to friend/fan activity on your post or page Event - fans can be invited to occasions such as lectures, parties, information sessions Like - Giving a group or post the “thumbs up” of approval. Wall - Place where all information is posted for Friends or Fans to view New York State Financial Aid Administrators Association, Inc. 8

Terminology Insights – Fan page metrics RSS - an auto-updating RSS Feed that alerts you of important things on Facebook involving your account (ex: posts, photo tags etc.) News Feed - highlights information that includes profile changes, upcoming events, and birthdays, among other updates New York State Financial Aid Administrators Association, Inc. 9

Terminology Group - provide a closed space for small groups of people to communicate about shared interests Check In – Allows you to inform others of your current location Chat – online conversation with friends on a one-to- one basis, or with multiple friends simultaneously through the groups feature New York State Financial Aid Administrators Association, Inc. 10

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In Preparation Be sure to check within your organization’s leadership before starting a Page Understand the organization’s hierarchy with social media, if applicable Obtain any logos or branding materials so you will be consistent with the rest of your organization Seriously consider policies & procedures, for page management and photos New York State Financial Aid Administrators Association, Inc. 14

NYSFAAA’s Photo Policy New York State Financial Aid Administrators Association, Inc. 15

Page Administrators Per your organization’s policy/hierarchy and your preference, designate a Page owner The Page owner will need a personal Facebook account first Suggestion: The Page owner should check the account daily, so select someone who is capable of this responsibility Note that your personal page will not be linked to your organization page in any way that someone who is not your personal Friend can see New York State Financial Aid Administrators Association, Inc. 16

Getting Started From the Pages heading on the left side toolbar on your Wall, click “More”. Next, click “Create a Page.” Choose the category of page it will be. You will likely select “Company, Organization or Institution.” Name the page, you will want to be as specific as you can (ie. Macri University Financial Aid Office). Review the Terms and click Get Started Add a profile photo. New York State Financial Aid Administrators Association, Inc. 17

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Create Your Presence Attach your organization’s website to the page so people can find out more about you. Describe what your organization is about. New York State Financial Aid Administrators Association, Inc. 19

Getting Fans Invite your friends to the page. Perhaps you already have several friends that will enjoy and share your new page. You can invite them through Facebook, or import your contact list to send them a message about the new site. New York State Financial Aid Administrators Association, Inc. 20

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Content You do need to become a fan of your page and put up a few comments or other posts in order for your page to go public. Post status updates frequently to get people interested. When the post shows up in your own News Feed, you can Like it to make it share on all your friends’ News Feed. New York State Financial Aid Administrators Association, Inc. 22

Policy & Procedure Have an established social media policy in place. Also have established procedures for administering the site. Be sure this is aligned with your organization’s goals and ideals. New York State Financial Aid Administrators Association, Inc. 23

NYSFAAA’s Social Media P&P New York State Financial Aid Administrators Association, Inc. 24

Policing It’s imperative that you police your site. You will likely set your options so people other than the Page administrators can comment, post links, etc. With this comes a certain vulnerability. Make sure you check your site frequently to assure that unwanted postings are removed or addressed. New York State Financial Aid Administrators Association, Inc. 25

How to Edit Your Page Edit your Page by going to the “Admin Panel” At the top, click on the drop down entitled “Manage Your Page” then click on the “Edit Page” button. New York State Financial Aid Administrators Association, Inc. 26

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Connecting Facebook can also be set to automatically update your Twitter page with the same message. The bonus is that the message will wrap into a URL sending you to Facebook and you will not be limited to Twitter’s usual 140 characters. Your fans will also be able to follow your messages by RSS feed. New York State Financial Aid Administrators Association, Inc. 31

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Admin Box On the left of your page, you’ll see the Admin Panel. This section is used to switch between your personal profile and your page. You must have enough fans and activity for the information to be released. New York State Financial Aid Administrators Association, Inc. 33

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Metrics Facebook Insights provides metrics around content. After the pages are liked by at least 30 people, the following Insights will be visible. o Page Views: Total number of views of your Facebook Page o Tab Views: Number of views that each tab on your Page received when logged-in users visited your Page o External Referrers: Number of views coming from the top referring external domains sending traffic to your Page o Media Consumption: This data corresponds to number of views of that your videos, photos and audio clips received on that day New York State Financial Aid Administrators Association, Inc. 35

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More Info: For more information, check out the Facebook Page for Facebook Pages at New York State Financial Aid Administrators Association, Inc. 40

TWITTER New York State Financial Aid Administrators Association, Inc. 41

Twitter Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters – from Wikipedia Less picture oriented, more text oriented Works similar to Facebook, in that you are attached to people and organizations Easy to link to other profiles and tweets. Also easier to view what types of “conversations” are taking place on twitter via the hash-tag: “#” You will need to set up your own account at to use this service New York State Financial Aid Administrators Association, Inc. 42

Twitter terminology Tweet: an update link, or otherwise piece of text to update your followers Follower: someone who has subscribed to your tweets Following: other profiles you have subscribed to New York State Financial Aid Administrators Association, Inc. 43

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Twitter functions: allows you to link your tweet or reply to someone else. You place this in front of someone’s profile name within your tweet so it shows up on their feed “#”: creates a keyword or your own index. Using the hashtag allows others to easily identify the topic of your tweet; it allows you to search other tweets about the same topic New York State Financial Aid Administrators Association, Inc. 45

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Tweeting Limited to 140 characters Updated by using the button in the top right-hand corner New York State Financial Aid Administrators Association, Inc. 47

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LinkedIn New York State Financial Aid Administrators Association, Inc. 49

LinkedIn LinkedIn is designed to help you do the following: Establish your professional profile Stay in touch with colleagues and friends Find experts and ideas Explore opportunities New York State Financial Aid Administrators Association, Inc. 50

LinkedIn Review LinkedIn Today on the News tab for a daily digest of news and links. Use the dropdown on the Search bar to review Updates. Post job openings, news, and links to products/services on your business page. Connect with colleagues by joining a related Group. Manage your online image. LinkedIn profiles come up high in Google people searches. New York State Financial Aid Administrators Association, Inc. 51

LinkedIn Create a blueprint for the future by viewing the skill set of those in positions you aspire to achieve. Use LinkedIn’s Resume Builder templates to create a resume. Add third-party apps to expand your profile. Synch your LinkedIn account with your Twitter account. Find out who has been looking at your profile. New York State Financial Aid Administrators Association, Inc. 52

On behalf of TIC, we thank you for your attention to this Social Media presentation New York State Financial Aid Administrators Association, Inc. 53

Reminder About Nice FA Empire Chat New York State Financial Aid Administrators Association, Inc. 54