Masaru Ibuka & Akio Morita

Sony History  Masaru Ibuka 井深大 (1908 ~ 1997)  Akio Morita 盛田昭夫 (1921 ~ 1999)  Founded May 1946, soon after WWII  Started with 190,000 yen and 20 workers  A small company at first

Origin of the word “SONY” sonus  ‘sonus’ (Latin word, the root of ‘sound’( 音 ) and ‘sonic’( 音の )) + sonny ’sonny’ ( 小さい、坊や )  Easy name  Can read and pronounce as similarly with any language

About Current Sony  The president and CEO: Kazuo Hirai  Sale: 6,800,900,000,000 (2012)  Workers: 146,300 (March, 2013) *include subsidiary companies *except contract employees and part-time workers

Sony’s innovation  Japan’s first tape recorder  Japan’s first transistor radio  Micro-TV (the world’s smallest and lightest)  Car TV  Color TV

 Video Cassette Tape  Camcorder  Walkman  CD  MD  Micro Floppy Disc recognized as international standard  Lithium-ion Rechargeable Battery safe, powerful, and long-lasting … and so on

The history of Sony’s computer  Computer development didn’t carry well in the 1960s  “Any company without a deep understanding of computers would be unable to survive in the 1990s” - New president, Iwama said in 1976  Develop “Typecorder” – typewriter with a liquid crystal display  Sony’s unique concept of its compact size and convenience use have been there since that time

 The new computer, NEWS got on the market in January 1987  Outperform a super mini computer  Despite the size of a PC  950,000 ~ 2,750,000 yen sensationally low price usually cost 10,000,000 yen at that time  It was a very successful product  The technology of high resolution of display was made use of

Main Products of Sony  TV & home cinema  Cameras & camcorders  VAIO & computing  Xperia Tablet & smartphones  Home audio  Portable audio  PlayStation  Memory, discs & batteries  Car entertainment

Liquid crystal TV ( 液晶テレビ ) BRAVIA series

Blu-ray Disc Recorder

single-lens camera digital camera Large variety of cameras Camera

VAIO & computing

Xperia Smartphones Innovation Leading-edge technology Improbing management Large-capacity battery Developed with new technology

Focus on Design and Comfortableness “Reality Display” High quality display technology

Xperia Tablet Z Start developing not only smartphones but also tablets

Portable audio  WALKMAN series  With “S-Master” – high-end sound quality system  Portable player with Android OS  Listening to music, playing game, using the Internet

Headphone

PlayStation PS3 → Not only you can play game, You can watch Blu-ray & DVD ← PS4 New version of PlayStation series coming soon!

Strategy – One Sony  The concept of “One Sony” by the president Hirai in April 2012  Unite technology with many sections of Sony  Symbolize Sony’s reformation and restoration  Innovative products like Sony

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