TELEVISION PRODUCTION HANDBOOK By Oscar Jayanagara

BAB 1. INTRODUCTION WHAT TELEVISION PRODUCTION IS ALL ABOUT. WHAT TELEVISION PRODUCTION IS ALL ABOUT. TECHNICAL PRODUCTION SYSTEMS TECHNICAL PRODUCTION SYSTEMS

WHAT TELEVISION IS ALL ABOUT 1.Introduction 2.Preproduction 3.Production 4.Post production

PREPRODUCTION The preparation of a show before the actual production activities take place. The preparation of a show before the actual production activities take place. Usually happens in two stages: Usually happens in two stages: 1.Form basic Idea to Script 2.The designation of the necessary equipment, facilities, and people to transform the script into a television show

PRODUCTION All activities in which equipment and the crew operating it create the actual program or program segments All activities in which equipment and the crew operating it create the actual program or program segments The program can be video-recorded or put on the air The program can be video-recorded or put on the air The segments are usually video recorded for postproduction. The segments are usually video recorded for postproduction.

POST PRODUCTION INVOLVES MOSTLY VIDEO AND AUDIO EDITING. INVOLVES MOSTLY VIDEO AND AUDIO EDITING. THE VARIOUS PROGRAM SECTIONS THAT WERE RECORDED IN THE PRODUCTION PHASE ARE PUT INTO THE PROPER SEQUENCE. THE VARIOUS PROGRAM SECTIONS THAT WERE RECORDED IN THE PRODUCTION PHASE ARE PUT INTO THE PROPER SEQUENCE. IT CAN ALSO INCLUDE THE ENHANCEMENT OF THE PICTURES AND THE SOUND IT CAN ALSO INCLUDE THE ENHANCEMENT OF THE PICTURES AND THE SOUND

The EFFECT CAUSE MODEL Facilitates the production approach. It moves from the basic idea to the p( The desired effect on the viewer) and from there to medium requirements (content, people, and equipment) necessary to actually cause the process message. Facilitates the production approach. It moves from the basic idea to the p( The desired effect on the viewer) and from there to medium requirements (content, people, and equipment) necessary to actually cause the process message. The closer the defined and actual process messages match, the more successful the program. The closer the defined and actual process messages match, the more successful the program.

The Non Technical personnel A variety of people who design the program (writers, art director, sound designer, and so forth) and execute the program (Producers, director, floor manager, and assistants) A variety of people who design the program (writers, art director, sound designer, and so forth) and execute the program (Producers, director, floor manager, and assistants)

The Technical Personnel The engineers, who install and maintain the equipment. The engineers, who install and maintain the equipment. The non engineering technical personnel, who operate the equipment The non engineering technical personnel, who operate the equipment

The news Department Has its own production personnel, which consist of a variety of producers, wrietrs, assignment editors, graphic artists, reporters, and videographers as well as video journalists, who report, operate the camera, and write and edit the story. Has its own production personnel, which consist of a variety of producers, wrietrs, assignment editors, graphic artists, reporters, and videographers as well as video journalists, who report, operate the camera, and write and edit the story.

TECHNICAL PRODUCTION SYSTEM Basic Television System Expanded television system Field Production system Major equipment

Multi-camera Studio System Two or more cameras Two or more cameras CCU CCU PREVIEW MONITOR PREVIEW MONITOR SWITCHER SWITCHER LINE MONITOR LINE MONITOR ONE OR MORE VIDEO RECORDER ONE OR MORE VIDEO RECORDER TRANSMISSION DEVICE TRANSMISSION DEVICE CHARACTER OR GRAPHIC GENERATORS CHARACTER OR GRAPHIC GENERATORS MIXER MIXER AUDIO SPEAKER AUDIO SPEAKER TRANSMITTER TRANSMITTER

FIELD PRODUCTION SYSTEM ENG SYSTEM ENG SYSTEM EFP SYSTEM EFP SYSTEM

MAJOR EQUIPMENT CAMERA CAMERA LIGHTING LIGHTING AUDIO AUDIO SOUND CONTROL EQUIPMENT SOUND CONTROL EQUIPMENT SWITCHER VIDEO RECORDER SWITCHER VIDEO RECORDER POSTPRODUCTION EDITING POSTPRODUCTION EDITING

1. The process from the client/ agency side a.How do clients and agencies get together? b.Who generates the theme of what is to be sold… and how? c.How is it shaped? What is its “tonality”? d.How is it shepherded through to completion? e.How do those decisions affect the final commercial?

2. The process from the production side a.How do production companies and clients get together? b.What steps are involved in preproduction? c.What steps are involved in production? d.What steps are involved in postproduction?

3. Who are the people involved a.The client b.The advertising agency c.The production company

4. What are the questions that each asks? What are the given “circumstances” that govern the actions that are taken? Who are they? To whom are they selling? Who is the competition?

4.a. The client Who is our audience? Who is our audience? What is our message? What is our message? What are we really trying to sell? What are we really trying to sell? How do we relate to our agency? How do we relate to our agency?

4.b. The agency How do we relate to those in our agency and our creative team? How do we relate to those in our agency and our creative team? How to create that message and give it form? How to create that message and give it form? How do we choose a production company? How do we choose a production company? How do function between our client and our production company? How do function between our client and our production company? How do we check on what we’re doing? How do we check on what we’re doing?

4.c. The production company How do we get the job? How do we get the job? What steps do we take in: What steps do we take in: * Preproduction * PRODUCTION * Post production What is the delivery system? What is the delivery system? What is the process: Film or tape? What is the process: Film or tape?

5. What are the forms and templates that are set in place to help with the process?

Three ways services: Full service agencies. They do it all – create the commercial, produce it, or oversee its production. They then place the media and buy the time or space Full service agencies. They do it all – create the commercial, produce it, or oversee its production. They then place the media and buy the time or space Agencies that are specialists. They are involved exclusively with one area – either the creative side or the media side. Agencies that are specialists. They are involved exclusively with one area – either the creative side or the media side. Clients who manage their total advertising package with in-house specialists. Clients who manage their total advertising package with in-house specialists.

Production budgets range from… Small: less than $25,000 Small: less than $25,000 Midsize: $25,000 to $250,000 Midsize: $25,000 to $250,000 Large: $250,000 and up Large: $250,000 and up

CONCLUSION The hierarchy is very simple. Whoever is paying runs the show. The client picks the agency, and the agency picks the production company or companies. All of them need to work together to create effective commercials The hierarchy is very simple. Whoever is paying runs the show. The client picks the agency, and the agency picks the production company or companies. All of them need to work together to create effective commercials However the process starts with the client. However the process starts with the client.