Maximizing your Trade Show Experience What you need How you need it When you need it

Presentation Overview Trade Show Objectives Confirming marketing “fit” Brand Identity Pre-event Planning Event Marketing Strategies Post-event Action Questions / Suggestions

Trade Show Objectives DES Objectives Diverse Enterprise Services DES Training Conference & Trade Show Overview Our goals for training event & exhibition

“…To provide centralized leadership in efficiently and cost-effectively managing resources necessary to support the delivery of state government services…” Diverse Enterprise Services

Combining Five Into One OFM PRT DIS GA DOP

–We deliver Exceptional Services Focus on understanding client needs Innovative problem solvers Committee partners –We reduce the overall Cost of Government Operations Leverage the purchasing power of the state Competitively priced for value delivered –We focus on Improvement State role model in Lean Culture Employee empowered to solve problems Team focus on continuous improvement Enterprise Services at a Glance

Our Lines of Business Employee Advisory Services Payroll Statewide Events Bids Risk Management Public Works Real Estate Information Services Small Agency Services Facility Services Surplus State Building Code Council Visitor Services Fleet Operations Purchasing Printing Construction Recruitment Contracts Telephony Communication Vendor Registration Web Development and Design Training Transport Services Fleet Management Employee Services Application Integration Mail Campus Events Access Washington Public Disclosure Job Seeker Support Procurement Reform Contracts Leasing

Trade Show Objectives DES Training Conference & Trade Show Overview Two-day event 11/4 – Exhibition & Assn. meetings 11/5 – Training / Presentations Demographics 263 exhibitors 570 participants representing diverse government entities

Trade Show Objectives DES Goals for TCTS Three-prong approach Dynamic training program that attracts broad participation and connects business and government

Trade Show Objectives Your Business Goals Positioning your business to government agencies Conveying your value proposition Obtaining access to decision makers Market research on government opportunities Understanding your competition

Confirming the Marketing “fit” How do DES objectives “fit” goals? Sponsorship? Demonstration Stage Booth Advertise

Confirming the Marketing “fit” Who is your target audience? Type of government organization Role and function Type of contact

Confirming the Marketing “fit” What is your budget? Direct – indirect? Other resources? Marketing materials Staff

Brand Identity Considerations Your target market Your value proposition Your visual presentation

Pre-event Planning Considerations Booth registration Pre-event marketing Logistics needs Event Schedule

Pre-event Planning Outreach Strategy Who’s attending? Identify target contacts Determine best approach E-blast? Mass mailing? Personal outreach? Confirm meetings in advance

Event Marketing Strategies Execute your branding strategy Booth strategies Relationship Building Track your activities

Post-Event Action Evaluation Review your metrics Identify steps for next event Follow-up with contacts Provide DES feedback Register early for 2016 event!

Thank-you! Kari Qvigstad DES Business Development Director What you need How you need it When you need it

Finding Opportunities Rebecca Linville

Washington’s Electronic Business Solution (WEBS) –Registration –How to search Current Contract Database (MCC Goods & Services) –How to search DES Resources

Navigate to des.wa.gov WEBS Registration

Click “NEXT”…

WEBS Registration Click “NEXT”…

WEBS Registration Click “NEXT”…

WEBS Registration Click “NEXT”…

Congratulations!!! –You will now receive a temporary password via . –Use that password to create your own unique password. –Then login to WEBS to begin searching opportunities. WEBS Registration COMPLETE

Searching for WEBS Opportunities

Navigate to des.wa.gov Master Contracts – Goods & Services

Thank you WEBS Questions – Master Contracts Questions –