Rob McElroy, P.E. General Manager The Importance of Delivering WOW Service to a (HINT: It’s a very smart bet!) CaptiveAudience.

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Presentation transcript:

Rob McElroy, P.E. General Manager The Importance of Delivering WOW Service to a (HINT: It’s a very smart bet!) CaptiveAudience

We Do Have Competition!

We cannot define value on OUR terms!

Focus On The Focus On The Customer Customer

The Smart Bet Is On Great Customer Service!

Smart Bet No.1 Smile

$4.5MM

Smiles are Cheap!

Smart Bet No. 2 A Great First Impression

Dress For Success

Smart Bet No.3 Smart Phone Use

Hello Grandmother. This is Jane.

QUESTION: Do YOU feel important right now? Smart Phone Use

Smart Bet No.4 Remember How Important They Are

Customer Appreciation Car Washes

Smart Bet No.5 Help Your Customer Succeed

New Customer Bags

Smart Bet No.6 Talk To Them…Often

The Current Situation “Here’s what happened.” The Next Step “Here’s what you’re going to see.” How To Find Out More “Here’s my card. Please call me!” Keep Your Customer In The Loop

Smart Bet No. 7 Walk The Talk

Walk the Talk

Customers don’t make up stories about you…

Focus On The Focus On The Customer Customer

Rob McElroy, P.E. General Manager It’s Time To Win! It’s Time to Deliver WOW Now!!