Presentation to: I Love Clarkston Management Committee Business and Shopper Survey Results 3 rd February 2015

Business Survey Issues The look and feel of Clarkston Marketing and promotion of Clarkston Business support Advocacy Communication – Engaging BID members Future priorities The BID Based on 53 responses (combination of self-completion and follow-up)

The look and feel of Clarkston What difference, if any, do you think each of the following make / can make to the perception that Clarkston is a vibrant area? Doesn’t helpHelps a littleHelps a lotBase Filling up empty shops2%15%83%47 Cleaning up of shabby buildings / shops 4%19%77%48 Action on dog fouling and litter7%28%65%46 Chewing gum / graffiti removal9%32%60%47 More frequent road and pavement cleaning 9%34%57%47 Clean-up of the area by volunteers6%38%55%47 Shop front improvement strategy17%29%54%48 Seasonal displays (e.g. Christmas lights) 6%42%52%48 A strong brand identity (“I Love Clarkston”) 36%26%38%47 Development of outdoor “café society” 26%38%36%47 Decorative upmarkets fixtures such as hanging baskets 15%51%34%47 Encouragement of shops to have seasonal window schemes 30%40%30%47

The look and feel of Clarkston Please choose up to two of these things that you would say are most important.

Marketing and Promotion of Clarkston All Methods Enhanced PR about good things happening in Clarkston81% Local and regional press advertising74% A limited number of big events to attract large crowds62% Greater emphasis on Facebook and other social media57% A series of smaller-scale events53% Public competitions with financial and other prizes to be spent in Clarkston 47% Greater emphasis on the "I Love Clarkston" website43% Greater emphasis on database development and direct marketing 43% Distribution of branded items such as hessian bags28% Base:47 Which of the following methods do you think would be helpful to promote Clarkston?

Marketing and Promotion of Clarkston Please choose up to two of these things that you would say are most important.

Business Support All Methods Individual events to encourage higher footfall70% Shop-front improvement subsidy59% Public WiFi in Clarkston Town Centre57% Building relationships between local businesses and local schools 48% Explore saving through bulk buying (e.g. waste disposal)46% Improved pedestrian access46% Advice and information support to businesses41% Encouragement to social enterprises / not-for-profit businesses 39% Improved signage in the area33% Training support to businesses30% Base:46 Which of the following do you think would benefit individual business and / or the business community generally within Clarkston?

Business Support Please choose up to two of these things that you would say are most important.

Advocacy – a Strong Voice for Clarkston Business All Methods Explore ways to alleviate parking issues94% Engage with landlords regarding empty properties79% Encourage the local community to "shop local"71% Lobby on behalf of businesses in relation to levels of business rates69% Represent and promote the interests of business generally63% Represent and promote the views of local businesses to elected officials46% Seek to leverage additional funding for BID-related activities40% Gather public views on public transport links and other accessibility issues40% Lobby for implementation of the "Town Centre First" principle that encourages the public sector to invest in town centres 44% Base:48 Which of the following do you think the BID should do to use its influence to benefit businesses in Clarkston?

Advocacy – a Strong Voice for Clarkston Business Please choose up to two of these things that you would say are most important.

Communications – Engaging BID Members All Methods Communication of a clear set of objectives and performance measures for the BID 64% More use of social media to publicise BID activity64% Business to business loyalty scheme / promotional cards 57% Regular forums to let businesses have their say50% More use of the local press to publicise BID activity50% Greater visibility of the BID Chair and Committee38% More frequent newsletter24% Base:42 Which of the following would you like to see in relation to engagement with businesses within the Clarkston area?

Communications – Engaging BID Members Please choose up to two of these things that you would say are most important.

Future Priorities All Methods Encouraging a review of parking / accessibility issues92% Encouraging a review of business rates75% Finding alternative uses for empty shops73% Encouraging more positive support for independent businesses in Clarkston 63% Having a more powerful voice to represent business50% Pop-up shops and exhibitions48% More positive collective marketing of Clarkston's business42% Bigger events in the area40% Traffic calming31% Encouraging social enterprises / not-for-profit businesses31% Landscaping of the area27% Street theatre and similar activity23% Base:48 Things change and by 2020 Clarkston will be a different place. Overall, which of the following do you think the Clarkston BID should prioritise?

Future Priorities Please choose up to two of these things that you would say are most important.

The Clarkston BID Are you broadly in favour of the BID renewing?

Business Comments

Shoppers’ Survey Issues Profile of Shoppers Reasons for Visiting Clarkston Experiences of Shopping in Clarkston Travel Issues Overall Rating of Clarkston Based on a random sample of 100 shoppers at various interviewing points; Comparisons to previous surveys from 2009 and 2012 (though should be treated with some caution).

Profile of Shoppers Gender

Profile of Shoppers Age

Profile of Shoppers Home Location

Reasons for Visiting Clarkston Key Reasons for Visit

Reasons for Visiting Clarkston Reasons for Using Facilities in Clarkston

Frequency of Visits Spend in Clarkston Taking the mid point values above we can calculate that the average spend per visit is £14.46 (down from £20 in 2009 and £17.40 in 2012)

Frequency of Visits What Would Encourage More Frequent Visits?

Travel Method of Travel to Clarkston

Travel Finding a Parking Space

Overall Rating Best Things about Clarkston (Word Cloud)

Overall Rating Worst Things about Clarkston (Word Cloud)

Overall Rating % Rating Very or Fairly Good

Overall Rating Awareness of Initiatives Initiatives YesNoBase ‘I Love Clarkston' banners and benches 55%45%100 Local newspaper advertising 55%45%100 Window display competition 46%54%100 ‘Clean-up' campaign 45%55%100 Christmas extravaganza and fireworks 38%62%100 Christmas lights 34%66%100 Quiz and competitions in local newspaper 29%71%100 ‘I Love Clarkston' website 29%71%100 ‘Sticker hunts' 24%76%100 ‘I Love Clarkston' facebook / twitter 23%77%100

Overall Rating Rating of Initiatives as ‘Very Beneficial’ or ‘Of Some Benefit’ Don’t know responses removed from bases Initiatives Total Very beneficial / Some benefit Very Beneficial Of some benefit Not of any benefit Base Local newspaper advertising 91%23%68%9%87 ‘Clean-up' campaign 91%22%69%10%83 ‘I Love Clarkston' banners and benches 90%20%70%10%84 Quiz and competitions in local newspaper 88%17%71%12%76 Window display competition 88%19%69%12%85 Christmas lights 87%20%67%13%82 ‘I Love Clarkston' website 87%18%69%14%74 Christmas extravaganza and fireworks 86%21%65%14%80 ‘I Love Clarkston' facebook / twitter 86%16%70%14%73 ‘Sticker hunts' 86%16%70%14%73

Overall Rating Rating of Initiatives as ‘Very Beneficial’ or ‘Of Some Benefit’ Don’t know responses removed from bases Initiatives Total Very beneficial / Some benefit Very Beneficial Of some benefit Not of any benefit Base Find alternative uses for empty premises 94%38%56%6%95 Attract new businesses 94%36%58%6%95 Add to the look and feel of Clarkston with street decoration and architecture 93%23%70%8%93 Incentivise shops and businesses to dress windows in seasonal themes 93%21%72%8%92 Speak up for Clarkston with East Renfrewshire Council, councillors and other Politicians 93%31%62%8%91 Continue to 'clean-up' Clarkston 93%35%58%8%92 Work closely with local schools to support employability of students 92%27%65%8%88 Promote Clarkston in local and regional newspapers as the place that 'has it all on your doorstep' 92%26%66%8%87 A series of smaller-scale events 92%21%71%8%90 Further develop website and facebook to increase shoppers' use of Clarkston businesses 91%22%69%9%74 Extravaganza' to remain 80%19%61%20%84 Christmas lights to remain 79%18%61%21%84 More of similar 'big events' in Clarkston 79%19%60%20%83

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