Chapter 3 Components and Operations (Case Study)

Objectives By a case study, you will be able to: Identify the key components in an E- business Analyze the problems and issues in each component Identify the key operations in an E-business Analyze the problems and issues in the operation Questions and Discussion Homework

A Case Study – FreeSkyTech.com General introduction of the website: The key components and operations in an E-business –Domain name –Domain name application and registration: –Web host –Products and services Photos/images/video/multimedia/text –Methods of purchasing/placing orders Shopping cart Filling out the order form Phone call –Tone free phone number Tone free phone numberTone free phone number Fax

A Case Study – FreeSkyTech.com (continue) –Methods of the Internet connectivity and accessibility DSL Dialed phone line Dedicated phone line Cable Internet Wireless Internet Satellite Internet Browsers –Internet Explorer –Netscape –AOL –Others

A Case Study – FreeSkyTech.com (continue) –Methods of payments COD – Collection On Delivery Credit card –Subscription of the real-time credit card authorization services: -How do you decide if you need a real-time credit card authorization? PayPal –What is PayPal and how it works? What is PayPal and how it works?What is PayPal and how it works? Electronic check conversion –What is electronic check conversion and how it works? What is electronic check conversion and how it works?What is electronic check conversion and how it works?

A Case Study – FreeSkyTech.com (continue) –Methods of confirmation of the order Automatic Phone call Fax –Methods of delivery UPS FeDex USPS DHLDHL (for China – DHLhttp:// Company’s own delivery facility Company’s own delivery facility

A Case Study – FreeSkyTech.com (continue) –Methods of services and technical support Online services Phone number FAQs –Methods of guaranty and warranty or return policy Guaranty issues Manufactory warranty What if customer returns your product or stop your service?

A Case Study – FreeSkyTech.com (continue) Problems and issues in the case study –What are the potential problems in the case? –What are the possible improvements in the e- business? –Any other issues? Suggestions and comments in the re-design the e-business

Questions and Discussion

Homework for Extra Points Describe what are the most important issues and considerations in an e-business that are different from a traditional brick-and-mortar store? In the case study, what are your suggestions and recommendations in the improvement of the e-business? Specifically, how do you implement them? Due: Wednesday, March 30, 2005 in the class