Marketing Analysis spring ‘12 Center for Visdom og Medfølelse by Thor Kristiansen.

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Presentation transcript:

Marketing Analysis spring ‘12 Center for Visdom og Medfølelse by Thor Kristiansen

Website Visitor Trend Referrals Newsletter Sign-ups Social FB page/group member trend Follow-up survey Membership CVM Online CVM Experience Program Understand (analyze) Share (board) Grow (All) “Measuring Is Planning’s Other Half What gets measured gets done. Set measurable goals, keep accurate records and celebrate successes.” Nancy Ostler, Senior External Relations Representative Newmont Mining Corporation

RetreatMembersWalk-ins

CVM PR Social & Viral Direct Marketing SEO

Marketing planImplementation StrategyTactics WorkshopSurvey Google analytics Step by Step Plan Analysis

GOOGLE ANALYTICS PRE-ANALYSIS

E-SURVEY ANALYSIS

Total Started Survey: 68 Total Completed Survey: 56 (82.4%)

”Advertise” & ”Sell” membership program Analyze and improve registration process

NEW WEBSITE

About Website

Make sign-up “wizard” “Advertise” Facebook group

STRATEGY – TACTICS - IDEAS

Online Marketing & Sales Social Marketing Channel optimizing SEO Market Penetration New Styles Channels and benefits Product Development New study programs New mindfulness practices

Easy Newsletter registration on website Promote newsletter on Facebook and Facebook group on website. Promote website & Facebook group at events. Ask your likers to "Suggest to Friends" on a monthly basis. CVM YouTube channel, link to FPMT/website Advertise for website, group, page & membership program and Facebook on center wall. Add “like” box to website. Make polls and questions on the Facebook page. Add links and so on with trusted authorities like HH Ideas Better donation possibilities i.e. pay pal. Use word-tracker/Google ad words for better Meta tags. Optimize HTML tags Upload sitemap to google Add articles/blogs by staff/teacher to website (but only if professional) Add retreat photos to website (but only if professional) Make “5 minutes” talks for viral marketing Market center on relevant websites/blogs Analyze and improve registration process Make registration wizard Discussion Newsletter strategy. Assign 1 staff member for online marketing, to fulfill marketing targets Build relationship with local media i.e. Identify resources Make press releases ”Sell” & ”Advertise” new membership program (+ explain importance)

Find new uses/topics for retreats ”Advertise” to right channels ”Advertise” current retreats in new channels Benefits for high participation Retreats New / different study programs New / different was of practicing mindfulness Study Programs & Mindfulness Quality Content SEO

Marketing planImplementation StrategyTactics WorkshopSurvey Google analytics Step by Step Plan Analysis