Douglas Goldstein & Peter Wilensky

Driving Force… 2

3

Past  Bricks & Mortar Today  Bricks & _ _ _ _ _ _ 4 Mobile

Engagement through… 5 Mobile Social Media Big Data + Predictive Analytics Source: Digital Engagement for Quality, Performance & Meaningful Use, Douglas Goldstein, 2012 Care Coordination Gamification

6 Phase 1. Access to Care and Marketing Find a Doc, Services, Locations, About, Quality, Rx Refills, Quality & Safety, Appointments, etc. Phase 2. Move 4 Health–Community Engagement Stage 1. Employees Stage 2. Community / Sports Medicine Phase 3. eCare–Mobilizing Chronic Condition Support Cardiac, Diabetes, Ortho – Hip & Knee Replacement, TBD Note: Tracks run in a phased concurrent fashion depending on priorities of Health System Plan Framework to Customize & White Label for HS

Phase 1. Access to Care and Marketing Features customized for HS leaders Completely White Labeled Features would be targeted for HS Priorities: -New Moms -Sports Medicine -Triage -Move4Health -Other TBD Cross Platform: -iPhone -Android -Windows -Blackberry

Phase 1. Access to Care and Marketing iConecto, Inc. Copyright 2011, All Rights Reserved

Client Relationship – Mobile Strategy, Design, Development and Deployment: iConecto seeks a client and innovation partnering relationship with HS. The goal is to support the development of an enterprise strategy, plan and mobile solutions to support HS’s strategic and operational plans. iConecto and FeedHenry will deliver the solutions, technology and security to power the mobile initiatives of HS. Starting Point – Phase 1. HS Cross Platform Mobile App: Build the first generation Mobile App for HS health system leaders as a foundation for the future and test bed for integration to HS marketing, physician relationships, care coordination, customer relationship management and overall health IT goals and objectives. This would be a white label solution based on the York Hospital model with additional features desired by HS which could include: New Moms, Sports Medicine, Move4Health, etc. Innovation Expertise for HS – Care Coordination, Engagement & Mobile: iConecto executives have extensive experience in leading health care innovation with specific expertise in patient/professional engagement, mHealth, eHealth, telemedicine, care coordination and accelerated strategy and planning along with rapid mobile development and deployment. Mobilizing Health Care… Relationship

Mx = Rx for Better Outcomes Patients…Surgeons…Physical Therapists…Health Systems… Health Plans…ACOs…Employers Mx Rehab supports today’s patients, reduces re-admissions/costs, enhances health status and generates new revenues …do your therapy! …what do you mean your insurance company denied more visits! …let’s try a convenient mobile Mx rehab solution personalized for your lifestyle Jim your therapist and I will be tracking your daily stats to see your progress. You can also share with friends and our virtual joint replacement community. …can I do my therapy at the gym? at home? at the park?

Patient Heal Thyself… American Academy of Orthopedic Surgeons Source: Wall Street Journal Source: Wall Street Journal Need … 11 supports today’s patients, reduce re-admissions/costs, enhance health status and can generate new revenues “…up to 50% of orthopedic outcomes depends on what the person does after surgery” Blaine Warkentine, MD

Mx Carol Goesmore Johnny Onsport Larry Lagging Mx = Movement Prescription Mx Enabled by Platform Integrations by iConecto Movement Prescription - Mx TM is trademark and intellectual property of Douglas Goldstein

13 …know the person, before the medical risk and connect with people where they are at… Social Graph Mobile Apps Gaming/ Gamification IncentivesBig Data

Use Cases - Examples Non Patient  Rapid access to care for non-patients  Integrated with marketing campaigns and community events  New Moms mobile support – pre and post baby  Delivering health information to underserved  Weekend warriors sports medicine support  Aging in place  Mobile social care community Patients  Integrated HIE initiatives  Integrated with Practice Management Mobile Apps iConecto, Inc. Copyright 2011, All Rights Reserved

Douglas Goldstein Strategist… Lead…Innovate…Transform Innovator…Mobilizing Healthcare Select Innovation Projects: – Care Coordination for Improved Quality, iConecto Corp. – Physical Therapy: iConecto, Corp. BrainXercise – Gaming for Quality Improvement and Patient Engagement KxNetwork – mobile cross smartphone clinical quality improvement app RxChallenge – a Social Gaming Learning Experience Location Aware Technology for Health – Social & Scientific Systems mHealth Strategy & Business Plan, Merck – Executive Committee Mobile eCare Patient Solutions – York Hospital and iConecto, Inc. Latest Publications: Health eGames – How Social Media, Video Games and Virtual Worlds will Revolutionize Health Medical Informatics 20/20: Quality and EHRs through Collaboration, Open Solutions and Innovation eHealthcare: Harness the Power of Internet e-Commerce & e-Care Best of the Net Guides to Health and Wellness and Healthcare and Medicine Alliances – Strategies for Building Integrated Delivery Systems Douglas Goldstein