Lee Lindsey 1. Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 2Slide 2 Rate your existing understanding of transmedia.

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Presentation transcript:

Lee Lindsey 1

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 2Slide 2 Rate your existing understanding of transmedia storytelling: I know nothing about it I read the Wikipedia article before this event I have a fair level of understanding of transmedia storytelling I know a lot about transmedia storytelling

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 3Slide 3 I have used or are currently using transmedia storytelling techniques for a learning program…

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 4Slide 4 I'm interested in learning about transmedia storytelling for learning because…

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 5Slide 5 What transmedia storytelling is, with examples How organizations are using transmedia storytelling to engage audiences The potential of transmedia storytelling for learning Which technologies to use for transmedia storytelling

TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Lee Lindsey | October 2013 Slide 6

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 7Slide 7

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 8Slide 8 ‘Across media’ storytelling Telling different parts of a story through different media – using each medium’s affordances Ideally, each contribution stands on its own as well as contributing to the larger story

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 9Slide 9 Books – Print, Electronic Videos – Movies, YouTube Games – Board, Role-Playing (RPGs), Alternate Reality (ARGs) Social Media – Blogs, Twitter, Facebook In-person – Meetups, Protests, Flashmobs Phones – Voice and Voic Mobile – SMS, Location Services

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 10Slide 10 Potential for learning Reach a larger audience Improve engagement

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 11Slide 11 Do you understand the definition of transmedia storytelling?

TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Lee Lindsey | October 2013 Slide 12

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 13Slide 13

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 14Slide 14

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 15Slide 15 Alternate Reality Game 2010 Cisco Global Sales Meeting

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 16Slide 16 A design for storytelling in which the audience helps determine the outcome of the story Less dependent on the designer

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 17Slide 17 dog and pony dc –Theatre company –Explores new techniques regarding the role of the audience in the narrative –Believe in creating shows that are conversations

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 18Slide 18 Beertown –Citizens discuss what comes out of the capsule, and what should go in –Audience is tapped as Beertown’s citizens and participates in the performance –Created town website: told attendees to visit beforehand –Facebook page:

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 19Slide 19

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 20Slide 20 SEPARATE REALITY (STAR WARS) ALTERNATE REALITY (THE BEAST) PARTICIPATORY REALITY (BEERTOWN) Evolution Notes: 1.Have not left prior approaches behind 2.Each stage not distinct from one another – a trend

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 21Slide Street, Last Call Yes or No?

TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Lee Lindsey | October 2013 Slide 22

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 23Slide 23 Budget – Any budget Audience – Is willing – Consumes content through multiple channels Content – Makes for a good story – has to be a good story

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 24Slide 24 QR / Augmented Reality Codes SMS Location-based services Social media Podcasts Video

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 25Slide 25 Roll your own –Example: Articulate Storyline Twilio – Messaging API Conducttr

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 26Slide 26

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 27Slide 27

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 28Slide 28

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 29Slide 29

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 30Slide 30

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 31Slide 31 What do you see as the advantages and disadvantages of using transmedia storytelling for learning?

TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Lee Lindsey | October 2013 Slide 32

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 33Slide 33 Description Convergence Culture: Where Old and New Media Collide Book by Henry Jenkins on the converge of media across multiple platforms, with a focus on participatory culture. Explores the definition and limits of transmedia storytelling, with examples. Spreadable Media: Creating Value and Meaning in a Networked Culture Book by Henry Jenkins, Sam Ford, and Joshua Green, exploring the way that content is “spreadable” through different media. Slideshare.net There are many presentations on transmedia storytelling from around the world on Slieshare. Good reference for different perspectives on transmedia storytelling. A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms Book by Andrea Phillips that is a must-read if you want to do transmedia storytellling. Full of examples, as well as practical and applied advice. Site for Transmedia Los Angeles, good source for news on what’s happening with transmedia storytelling in the entertainment industry.

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 34Slide 34 Description Henry Jenkins as probably the foremost thinker on transmedia storytelliing, and he’s posted a collection of links on his site that he recommends. A collection of educational resources related to transmedia storytelling from John Hartman. Website of Rob Pratten and the Conducttr tool. Check out Rob’s blog for good articles. uzz/63/ai.html Article entitled, Kubrik Lays Easter Egg From Grave, describing ‘The Beast’ ARG. Post by Sean Stewart, who helped create ‘The Beast’ ARG, detailing how it was created and launched. notagame/paper.pdf Article by Jane McGonigal on ‘The Beast’ ARG - This is Not a Game’: Immersive Aesthetics and Collective Play

TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Lee Lindsey | October 2013 Slide 35

Lee Lindsey | October 2013 TRANSMEDIA STORYTELLING:TRANSMEDIA STORYTELLING: Slide 36Slide (804)