Tim Burrows, Sgt. Toronto Police Service The SMILE Conference, 04/08/10

MoneyTimeEquipment Personnel Knowledge

Nothing to Thousands (Don’t dismiss it because it’s free) Money

24 hours 7 days 52 weeks Leverage How big of a voice do you want? Time

Computers (Must Have) Smart Phones (Nice to have) Cameras (Great to have) Equipment

Training for the “doers” Training for the “watchers” Policies that help, not hinder Listening Communicating Networking Knowledge

Motivated Caring Courageous Engaged Professional Sensitive Flexible Servants Personnel UNDERSTAND RISK MANAGEMENT

MoneyTimeEquipment Personnel Knowledge

“Internet and mobile tools for sharing and discussing information.” …wikipedia Social Media is really… CONVERSATIONS made richer & more convenient

Where do you begin? Where you are comfortable What’s right? What works best for you. What’s effective? Being heard.

Social Media in Law Enforcement is Community Based Policing on the Web Police, at all times, should maintain a relationship with the public that gives reality to the historic tradition that the police are the public and the public are the police; the police being only members of the public who are paid to give full- time attention to duties which are incumbent on every citizen in the interests of community welfare and existence Police, at all times, should maintain a relationship with the public that gives reality to the historic tradition that the police are the public and the public are the police;

 Determine where you want to engage  Create your ‘HUB’  Link to other SM platforms  Populate  Share  Communicate

EEstablish SSM for your organization YYour content plan LListen / Learn JJoin / follow like minded groups / people CC.C.E.E. CComment / Contribute EEngage / Educate

“To Serve and Protect, Using Social Media to Connect”  Talk to the citizens, where they are  Engage the public, where they are  Two way communication in their medium  Pioneering for Canadian Law Enforcement  New way of doing business for Toronto Police

Question posed on Twitter asking Toronto Drivers… “What’s your biggest pet peeve about other road users?”

Original ‘Call to Action’ via Twitter on November 12, 2009 at 12:45 PM

Results announced via Twitter on November 21 st, 2009 at 11:26 PM

Call to Action – November 12, 2009, via Twitter with auto-feed to Facebook Responses via Twitter & Facebook List populated on Traffic Services Blog List announced via Twitter, November 21 st, 2009 Telephone interview by Toronto Sun, November 23 rd Story and List Appeared On Line edition of Toronto Sun, November 23 rd In Print edition of Toronto Sun, November 24 th

Morning talk and news radio start talking about list Toronto Press Release November 24, 11:15 am 9 Interviews conducted prior to press release End of day, November 24 th, Television Interviews: CityTV, CTV, Omni, Global Radio Interviews (AM): 680, 640, 1010, 570 Radio Interviews (FM): Q107, Z103.5, CBC 99.1 Print: Toronto Sun, Toronto Star, National Post, Globe & Mail Multiple reprints, blogs and tweets via Internet

Twitter: Facebook: Traffic Services; Traffic Services / Highway Patrol; Tim.Burrows Blogger: trafficservicestps.blogspot.com YouTube: TPSTSVSafety Skype LinkedIN DailySplice Ning “Best SM Practices for SM”