Small Business Online Networking Presentation with Jonathan Blackman How to Use your Website to Network OR How to Network your Website… small …and Promote your ^ business Using and Affiliate Marketing Without Cost, if you Do it Yourself! 1

Web Resume of Jonathan Blackman EDUCATION: Bachelor of Arts, Political Science, Honors. Brandeis University, Waltham, MA Software Development: Flash, HTML, DHTML, JavaScript, CGI, Graphics Rendering, Editing, Information Architecture, Technical Writing, Gaming. Currently seeking Flash Certification for web interactivity, gaming and site design. WORK EXPERIENCE: Enterprise Software Sales2005 – 2009 Project Manager, Marketing 2001 – 2004 Self-employed, Computer Consultant, Los Angeles 1998 – 2000 Developed, designed, and coded web sites. Taught basic and advanced skill sets to clients looking to maintain and enhance their web presence. Sole Proprietor, Retail Store, The Yellow Room, Los Angeles 1993 – 1998 Built my own business and as entrepreneur, self starting came naturally. Managed all aspects of the business from financial to product to employer. Bought, researched, restored, rented, sold museum quality inventory. Specialized in antique globes and scientific instruments. Self-taught historical geo-political cartography expertise. Developed a significant international clientele. Marketed concept via Internet, direct marketing, press editorials. Received various regional and international recognition. 2

simple free Keep internet promotion of your business ^ focused Your business has a focus – your website and the promotion thereof should be similarly focused to maintain current customers and bring in new business. How? We’ll discuss 2 ways. 1.Use your website as your address domain (not an actual address) – Create banner categories to target your – (not an actual address) 2.Affiliate Marketing – external and internal to your site.. using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers. External – Seek out and add your site on lists Internal - A links page on your site 3

1.Use your website address as your domain to promote your website 4

2. Affiliate Marketing –. a form of online marketing: 1. a request to add your URL to others’ websites 2. A links page on your site Concept: The web is a community. Make your site a destination by adding your URL to resource pages; Draw traffic to your site by creating and promoting a resource page of your own. This is time consumptive, but an assistant could perform this. No expertise required. The benefits are increased traffic and raising your web search ranking. How: 1.Search for your site and (mailto: request from the top ranked to add your URL to their resource 2.Run a search for resources, links associated with your business 3.Reach out to list organizers and request they add your URL. 4.Change the search; Repeat steps 1 and 2. 5.Create a resource page ; add your fav URLs and those that require a quid pro quo 6.Add a link on your home page to the resource page 7.Promote your Resources/links page as an independent site 5

Affiliate Marketing – Links List Search example: Antique Dealer Resources SF Bay Area 6

Most Lists Are FREE to Join. Efforts are enhanced when you add links to your list. 7

A Links Policy Page I Happened Upon. 8

Conclusion: How do I make my website work for my business? OR how do I enhance my exposure and clicks (traffic) Your address is a promotion engine. Request Relevant Resource Pages Add You. – Best Way to Increase Traffic. – Improves your Search Ranking. Create a links page. – Promote your links page as an independent site. – Transform your website from a business card – into a community center. Visitors to your site will generate goodwill, repeat visits, opportunity for more business. 9

Resources Page What are the most important, easiest and cheapest things to do to promote a local, small business website? Colin Chandler, Owner, FogCityMac.com – …drumming up traffic amongst other things can help. Make sure the web address is on business cards, ads, etc. Change content to keep people coming back. Get present on Yelp and other peer review sites. Make sure you're search engine optimized and purchase a service from your hosting provider that does these things for you if you don't know how to do them yourself. Anonymous, Internet Industry Client Services Manager, Lyris, Inc. – Anyone looking to promote their small business online has a good handle on "who" their audience is so keywords and content create a good ROI. Josh Blackman, VP Biz Dev LegalOptin.com – easiest/cheapest ways to promote small biz site are metatags/words and Google Adwords. 5 Things Small Business Owners Should Do Today Online – Optimize your site for local search engine traffic –