Search Marketing Solutions Boost your presence, build your brand

What We Do. 2 ADLIFT CONFIDENTIAL

 Search Engine Optimization (SEO)  Search Engine Marketing (SEM)  Social Media Optimization (SMO) 3

Internet Market Overview In 2009, there were over 200 Million Internet users in the US & over 1 Billion users in the world. Source: comScore 2009 ADLIFT CONFIDENTIAL 4

Market Opportunity: Online Ad Spending Search Advertising is growing at 30-35% YoY U.S. ONLINE ADVERTISNG SPENDING BY FORMAT 2007 TO 2012 (BILLIONS) Source: eMArketer August

ADLIFT CONFIDENTIAL US Search Spend Growth TOTAL U. S. PAID SEARCH ADVERTISING REVENUES 2006 TO 2011 (BILLIONS AND % CHANGE) 47.2% 36.8% 31.9% 23.1% 23.7% 13.4% Note: compound annual growth rate (CAGR = 22.8%; includes paid click, paid inclusion and contextual Source: JPG Morgan and Company reports, “Nothing But Net,” provided to eMarketer, January 2, 2008 | Source: eMarketer March

ADLIFT CONFIDENTIAL US Search Audience Searches/Mo14.3 billion YOY Growth33% Unique Searchers258 million | Source: comScore qSearch Data March ‘09 7

ADLIFT CONFIDENTIAL Web Search Competitive Landscape Google has a majority of Search market share. | Source: comScore MediaMetrix qSearch (Share of Indian Searches, June ‘08) 8

ADLIFT CONFIDENTIAL Search Engine Optimization 9

ADLIFT CONFIDENTIAL What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) is manipulating website content to appear higher in the natural rankings within a search engine results page. Goal: Increase traffic from natural search results Science: It’s an algorithm Art: Algorithm’s a secret …& it’s about consumer demand 10

Search Engine Optimization “Organic” or “Natural” Results PPC Pay-per-click advertising ADLIFT CONFIDENTIAL 11

12 Search Engine Optimization: Ranking Effectiveness 3. 10% 4. 4% 5. 5% 6. 3% 2. 13% 1. 56% Going from position #6 to #1 can lead to a 20x increase in traffic Source: Cornell University Eye-Tracking Analysis of SE Users’ Behavior ADLIFT CONFIDENTIAL % of Clicks

ADLIFT CONFIDENTIAL SEO Process SEO Strategy On Page Optimization Off Page Optimization Keyword Analysis Post Campaign Optimization/Tracking Competitive Analysis Site Analysis Development Implementation 13

ADLIFT CONFIDENTIAL Search Engine Marketing 14

ADLIFT CONFIDENTIAL What is SEM, Why Do it? The process of buying and managing a paid advertising campaign on a search engine. It involves selecting targeted keywords, writing ads, allocating a budget, and analyzing performance 1.Medium for acquiring traffic 2.Additional source of revenue 3.Brand Recognition 4.Increase visibility to non-SEO friendly pages 5.Low cost / Cost effective Ad vehicle 6.Measurability 15

ADLIFT CONFIDENTIAL Search Engine Marketing: What is involved? 1.Finding keywords 2.Bidding on keywords 3.Writing ads 4.Picking landing pages 5.Optimizing landing pages 6.SEM Operations 7.Measuring performance 8.Adjusting bids 16 Sponsored Listing

ADLIFT CONFIDENTIAL SEM Process SEM Strategy Optimized Ad Creation Keyword Selection Ad Copy optimization Budget Optimization Bid Optimization Post Campaign Optimization/Tracking 17

ADLIFT CONFIDENTIAL Social Media Optimization 18

 Generation of ◦ Customers ◦ Leads ◦ Fans ◦ Followers ◦ Buzz ◦ Revenue  Quality Traffic Generation ◦ The long-tail effect (niche power!) ◦ Improves User stickiness  SEO Benefits  Reputation/Brand Management  Enlargement of Targeted Segment  Improve your products/services (feedback) What can SMO do for your business?

The Social Media Landscape

Case Studies 21 ADLIFT CONFIDENTIAL

4Moles.com - Asia’s 1st golf community site 22 ADLIFT CONFIDENTIAL The Challenge 4moles was a new site with very little search engine traffic. Drive traffic for high quality keywords in the golf vertical (very competitive) The Plan Get site SEO friendly Aggressive vertical specific link-building strategy Frequent and proactive optimization recommendations. The Results First page ranking for 2 competitive keywords. “golf news” – Rank #6 “golf courses india” – Rank #8 30% increase in traffic within 4 weeks Traffic Comparison: Before & After

CastleWave – Leading Internet Marketing Agency 23 ADLIFT CONFIDENTIAL The Challenge CastleWave’s client - 1fastfoodcoupon.com - is an arbitrage model website – where driving “free” traffic was critical to its business model. Before we started, the website did not have solid web presence and legitimacy that competitors had. Drive traffic for high quality and high conversion keywords The Plan Get site SEO friendly by creating title and meta tags, sitemap, broken link analysis, and duplicate content analysis. Aggressive link-building strategy. An increase of in-bound links helped the 1fastfoodcoupon.com site to steadily improve keyword rank until a first page ranking was achieved. AdLift uses only white-hat practices, ensuring that 1fastfoodcoupons.com rank improvements are search engine approved. The Results First page ranking for 4 competitive keywords. “fast food coupons” – Rank on Google #2 “taco bell coupons” - Rank on Google #7 500% increase in traffic 24.5 % increase in conversions Ranks achieved in 45 days Traffic Comparison: Before & After

Who We Are 24 ADLIFT CONFIDENTIAL

AdLift – About Us Founded in 2009, AdLift provides niche search marketing solutions -  AdLift enables websites to “boost their presence, and build their brand” with a ROI driven - cost effective strategy that quite simply – works!  AdLift has assembled a world-class team that combines deep industry and operational expertise. AdLift is made up of experienced and committed professionals who were previously with Yahoo!, AT&T and IAC.  In the first months of its inception, AdLift has partnered with some of Asia’s largest web brands including – Komli, VuClip.com, Gaadi.com, 4Moles.com and USA’s leading digital marketing firms including CastleWave and VisiSeek 25 ADLIFT CONFIDENTIAL

AdLift – Our Services 26 ADLIFT CONFIDENTIAL Analytics Log File Analysis / Reporting Click-stream Analysis Campaign Conversion Tracking Technology Integration Site Optimization Site Review Navigation & Usability Design Application Design Landing Page Optimization Social Media Optimization Campaign Planning & Strategy Creative Design & Execution Search Engine Optimization (SEO) Site Analysis & Consulting Site Optimization Link Building Website Ranking & Reporting Pay Per Click Advertising (PPC) Keyword Research / Buying Bid / Budget Management Program Optimization Copy Writing / Translation Affiliate Marketing Campaign Planning & Optimization Affiliate Program Management Detailed Reporting / Analysis

AdLift – Team Vivek Pahwa, Co-Founder  Founded DesiMartini (India’s first Social Networking site) in Sold to HT Media for $10M USD  Named Asia’s best young entrepreneur 2008 by Business Week  Founded a slew of niche websites which grew to become category leaders o Gaadi.com – India’s #2 Auto Portal o SecondShaadi.com - India's #1 site for people looking for a Second Marriage 27 ADLIFT CONFIDENTIAL 1 2 Source:

AdLift –Team (Cont.) Prashant Puri, Co-Founder  Developed IACs(InterActiveCorp’s) first Search Engine Optimization Tool in 2004  Launched AT&T Interactive’s multi-million dollar search marketing campaign in 2007  Spearheaded a team that launched Yahoo! Next generation display advertising platform (APT) in ADLIFT CONFIDENTIAL

The Partnerships. “SitaGita Ltd, owner of one of India’s oldest women’s portals, SitaGita.com – has partnered with two companies Accentium Web Pvt Ltd”  BusinessWeek “Think cars or bikes. Think Gaadi - a one stop shop for all the information that you would require before getting a car”  Startup Diary “AdLift already works with ViziSense, an audience measurement product from Komli, India’s leading Ad Network, and with 4moles.com – India’s first serious Golfing community site. AdLift is also working with a number of US based publishers”  financial express 29 ADLIFT CONFIDENTIAL

ADLIFT CONFIDENTIAL 30 Our Clients

AdLift – Our Clients 31 ADLIFT CONFIDENTIAL India’s largest growing ad network Owned by Pubmatic – leading ad network in the US India’s first Audience Measurement Platform Industries leading digital marketing agency Asia’s 1 st Social Golfing Website India’s #2 Auto Portal US’s leading provider of assisted living services

Thank You 32 ADLIFT CONFIDENTIAL