57TH ST STRATEGY CASE STUDIES

Our Approach The 57TH ST approach is built around testing the hypothesis that: –Comprehensive go to market strategies support business deliverables and core revenue generating opportunities The 57th St approach is extremely collaborative in the development of findings and uses a collaborative approach targeting business and technology leaders to ensure that teams are aligned on priorities and outcomes. “Buy or Build ” conflict will emerge at every stage of process. Our approach encourages collaboration between teams maximum technology and infrastructure commonality with appropriate flexibility to meet unique local requirements.

PHASE I - Client X Strategy Review and Scorecard Development Our Approach Kickoff Business Strategy Review Technology Strategy Review Best Practices & Industry Insights Business Case DevelopmentScorecard Deployment Synthesized Results and International Implications Scorecard Development CRM Integration Synthesis and Implications with POS Scenario Development Recommendations and Action Plan ~ 3 weeks “Deploy” “Scorecard” “Emerging POV” “Analyze” “Current State of CRM Platform ” “Understand”“Economics” “Recommendation” “Blueprint” PHASE II Analysis and Scenario Development PHASE III Technology Roadmap and Business Case 4-6 weeks2 weeks Utilization Roadmap

Our Approach – Client X Review/Analyze Existing Management Documentation Conduct Interviews Review IT Economics Business Strategy IT Strategy IT Architecture & Environments: –Applications, Infra, Data Our Tools/Frameworks: –Enterprise Value Map for Retail –Management Framework Interview Notes Best Practice/Industry Briefs Summary Findings (Issues, Gaps) Kick-off Meeting Strategy Working Sessions Industry Dynamics & Best Practice Presentation Identify Key Business Dimensions: – Core Business Processes and Priorities Develop Scorecard In Country Deployment Plan Scorecard: –Business Dimensions and Criteria –Deployment Instructions –IT Implications Primer Deployment Approach and Work Plan Scorecard Development Working Sessions Stage Gate #1: Scorecard Review and Approval: – Scorecard –Deployment Approach and Work Plan Develop Current State Summary Synthesize Analysis Identify. IT Implications Validate Issues and Gaps Previous Documentation and Analysis Current State Summary: –Strategy Recap –IT Capabilities/Requirements to Support Strategy –Key Business Dimensions –Findings/Issues/Gaps –Technology Implications Strategy Implications Workshop Diagnostic Scorecard Framework Previous Documentation and Analysis Phase I begins with an understanding of the business strategy and the alignment of the technology strategy against those business goals. It concludes with the development of a “Scorecard” identifying the variables most important in determining how IT should operate Business Strategy Review Technology Strategy Review Best Practices & Industry Insights Scorecard Development Synthesized Results and International Implications PHASE I Activities Inputs Outputs Key Events

Approach – Client X Phase II Deploy In Scorecards Score and Analyze Results Validate/Collect in IT Economics Develop Preliminary Findings to Business Scorecard Templates and Instructions IT Implications Primer In Deployment Approach and Work Plan Completed Scorecards Consolidated Scoring Preliminary Findings In IT Economic View Individual Working Sessions Mid-deployment Check Point Review Hypothesis Testing: “Why not Tech Model?” Identify Key Value Criteria Develop IT Capability Scenarios Identify Options, Alternatives, and Trade-offs IT Capability Scenarios: –Capability Models Systems –Key Considerations (Criteria) –Options and Alternatives –Compare View –Risks and Issues Joint Scenario Development Workshops: –Business leaders –IT leaders Validate and Calibrate Scorecard Results Complete Analysis Develop Findings, Conclusions, and Implications Completed Scorecards Consolidated Scoring Preliminary Findings In IT Economic View Current State Summary Findings and Conclusions: –IT Capabilities/Requirements Analysis by Country/Region –Assessment of Fit and Relevance to IT Strategy (Capabilities & Timing) –Emerging Themes/Patterns and Implications Synthesis Working Sessions Stage Gate #2: Validate Findings and Conclusions; Promote to Scenario Development Findings and Conclusions Current State Summary Scenario Analysis Approach and Method Phase II focuses on the deployment and analysis of the scorecard and the development of a series of scenarios describing the options and alternatives associated with technology capability delivery and timing Scenario Development Integration Synthesis and Implications PHASE II Activities Inputs Outputs Key Events Client X CRM Scorecard Deployment

Our Approach – Phase III Benefit Identification and Sizing Investment Identification and Sizing Cost/Benefit Analysis IT Capability Scenarios IT Economic View Current State Summary IT Strategy (and Economics) Consolidated Business Case –Time Phased Scenario Cost/Benefit –Initiatives Identified and Sized –Key Business and Operational Metrics Defined –Quick Hits Identified and Sized Business Case Development Working Session(s): –Benefit Validation –Investment Requirements –Sequencing Develop Recommendations Develop Action Plans: –Quick Hits –Implementation Planning –Mobilization Plan for Next XX Days Technology Recommendations Action Plan Next Steps Stage Gate #4: Program Approval Rationalize Technology Model (via Scenarios) Prioritize Technology Capabilities: –Sequencing and Timing –Dependencies Previous Documentation and Analysis Roadmap –Technology Capabilities – Technology Initiatives –Applications Portfolio Rationalization –Infrastructure Portfolio Rationalization –Data Management Rationalization –Process/Organizational Impacts Roadmap Development Working Sessions Stage Gate #3: Roadmap Approval Roadmap Consolidated Business Case Business Strategy IT Strategy Phase III focuses on the development of the technology roadmap. It builds upon the hypothesis testing and scenario development by understanding the associated costs/benefits and delivers a technology “blueprint” Activities Inputs Outputs Key Events Recommendations and Action Plan Utilization Roadmap PHASE III Business Case Development

Client Y - Hospitality Industry The Challenge Client Y continues to expand,technology investments and must play a significant role in enabling them to be the best boutique hotel in the world. They have now decided to develop a new crm and social media strategic vision (3-year) and global point of sale (POS) strategy to provide a decision making framework including Customer Scorecard, Profitability Insight, Marketing Insight and Sales Activity Insight to ensure alignment of IT investment initiatives with competitive success factors and creates a repeatable strategic planning process. The SolutionThe Results Our approach to developing the vision consisted of five stages: –Stage 1 describe the HOTEL industry and environment and how a new CRM deployment would impact the overall IT vision. Best practices were identified by competitor and related industry and internal cost drivers were identified. –Stage 2 developed a vision for how information technology would meet current and future needs of the company through visioning sessions with key executives and platform leaders. –Stage 3 described the current IT situation, initiatives and plans and assessed current alignment with desired vision. –Stage 4 analyzed gaps between the current state and future vision and identified preliminary business benefits associated with closing these gaps. –Stage 5 detailed IT strategy to fulfill the business vision through workshops with management to validate and calibrate IT strategic initiatives, priorities and timing. We formulated a set of vision themes and strategic IT opportunities including: –Developing Online and Social Media marketing campaigns that tracked occupancy goals for properties business metrics (F&B, entertainment ticket sales, loyalty program member acquisition) –Provided Weekly forecasts nd ability to track performance of online/social media campaigns enterprise wide through –Trained team of professionals as they created integrated marketing campaigns and promotions –Actionable results from paid search and SEO, social CRM,affiliate marketing, video and tracking tools including OMNITURE/GOOLGE ANALYTICS information that resulted in achieving –Interactive Social Web-based platform including ability to successfully transform leads from opportunities - to customers using acquisition and branding campaigns.

Client Z - Financial Services The Challenge Client Z is a leading bulge bracket bank with a research division serving the worlds largest institutional clients. Client Z has a strong emphasis providing actionable research using direct sales, mobile and platforms. Client Z needed to have a very strong mutichannel cloud strategy to drive revenue opportunities and client acquisition % as to maintain quarterly portfolio goals. The Farmhouse strategy was to continue its growth and leverage a multiphase strategy to become more globally managed. The SolutionThe Results 57TH ST VENTURES was selected to help develop a comprehensive CRM strategy to help globalize sales and marketing operations. The scope of the project consisted of selecting a best of breed financial software analytics package; reengineering sales process thru the organization and the evaluation and selection of end to end scalable platform to manage global sales and the lead generation process. Performed a Process redesign to implement new organization principles (centralization) Performed an RFP for CRM software packages able to support the new centralized organization Performed detailed design and implementation of new software and processes Performed an identification of CRM software packages able to support the global organization Developed Business Cases to support findings Performed detailed design and implementation of new merchandising software and processes

Social Commerce Strategy The Challenge Developed for Client A a mobile app and social media platform that supported retailers e-commerce strategy The SolutionThe Results Aligned current Lead Generation and SEO (Organic and Paid Key Word ) process with the business’s core and supporting processes Defined IT digital media with ad agencies prioritization in terms of budget allocation Developed key performance indicators (KPI’s) and at a glance dashboard that gives decision makers a quick and accurate summary of profitability by customer, customer satisfaction, market share, average time to close deals more to better analyze the effectiveness of sales activities Developed short form video, games and social apps for iphone and android platforms. Brand value to repeat customer has improved dramatically: it is now perceived as innovative content provider and sales improved dramatically Shortened cycle times for product development and delivery from 9 months to 3 to 4 months Better ROI on digital marketing campaigns Enriched Online customer metrics including Bounce Rates, Repeat Customers, Local Marketing and Unique Visitors to content Increased product bundling and cross sell