Internet Traffic Mastery How to drive traffic to your website

Our top five strategies Andrew and Daryl’s Internet Traffic Theory 101

Our Story Our Rules Internet Traffic Mastery

Strategy 1st Tactics 2 nd Internet Traffic Mastery

The List Internet Traffic Mastery

The DANGER of One

Internet Traffic Mastery Targeted Trusting Timely Traffic Triangle Three elements of traffic success

Internet Traffic Mastery REMEMBER Everyone is not your client

Internet Traffic Mastery Right Place Right Time Right Person

Do Not Expect the Tactic to do More than it can do. Internet Traffic Mastery

The only Three Actions we want them to take Internet Traffic Mastery Register Interest Buy the Product Refer others

Traffic Tactics 1. Joint Ventures 2. Adwords 3. Speaking 4. Affiliates 5. Publicity 6. SEO Speaking opportunities 7. Offline advertising 8. Google (free and paid) 9. Blogs 10. Podcasts 11. Co-registration 12. Word of mouth 13. Direct mail 14. Lumpy Mail 15. Ebay 16. Teleseminars 17. Ad to Free Report 18. Offline advertising 19. Voice Broadcast 20. Fax Broadcast 21. s 22. TV 23. Radio 24. Newspapers 25. Banner ads

All traffic strategies are equal. But some are more equal than others! Traffic Tactics

Internet Traffic Mastery

Our Top Six Tactics 1. Joint Ventures 2. Adwords 3. Speaking 4. Affiliates 5. Publicity 6. SEO

Black Hat Vs White Hat Internet Traffic Mastery

Internal VS External Prospects

Two types of Marketing Marketing Free list Marketing Paid list - External Prospect - Internal Prospects

Internet Traffic Mastery You must know your metrics

Internet Traffic Mastery You must set KPIs

Key Performance Indicators allow you to measure your progress towards your goals. Internet Traffic Mastery KPIs need to be clear and measurable KPIs should be measured against steps in the your process.

Internet Traffic Mastery If You Can’t Measure It You Can’t Manage It

The Secrets of Conversion

Secrets of Conversion Timely Targeted Trusting Traffic Triangle + MMC Multiple Media Contact

Secrets of Conversion Online + Offline

Going Offline WHY? Secrets of Conversion

% Conversion Secrets of Conversion

$ Per Lead Secrets of Conversion

Relationship Relationship Relationship

Our top six strategies Joint Ventures

Joint Venture Agreements (JV partner is list owner) Model 1 – regular stream of customers A: “Prescribe” membership as part of service

Joint Venture Agreements (JV partner is list owner) Model 1 – regular stream of customers B: I nclude 1 month free membership in big pack

Joint Venture Agreements (JV partner is list owner) Model 2 – JV has existing list C: Mini / soft product launch You have some exciting new messages

Joint Venture Agreements (JV partner is list owner) Model 2 – JV has existing list D: series driving traffic to site

Joint Venture Agreements (JV partner is list owner) Model 2 – JV has existing list E: series inviting clients to event

Joint Venture Agreements (JV partner is list owner) Model 2 – JV has existing list F: Teleseminar

Joint Venture Agreements (JV partner is list owner) Model 2 – JV has existing list G: Provide DVD or other gift with sale

Joint Venture Agreements (JV partner is list owner) Model 2 – JV has existing list H: Interview, both lists, offer

Affiliate Marketing “Sell” your membership site to affiliates Make it easy for them to join and explain how to do it Provide marketing content for them to ensure they effectively market your site online and offline Don’t be stingy with the commission List FAQs Ensure they can track success Keep in contact!

Affiliate Marketing Affiliate Networks Affiliate Fuel – Affiliate Traders – Clickbank – ClickxChange – clixGalore – Commission Junction – Linkshare – ReferBack –

Affiliate Marketing

Speaking Gigs 1.Capture audience attention 2.Build credibility and rapport with your story 3.Identify and aggravate the problem 4.Show the audience what’s possible for them 5.Give content 6.Make offer with urgency, guarantee and overwhelming value Structure of a presentation

Speaking Gigs 1.Getting speaking gigs 2.How to get the gig 3.When to turn a gig down 4.How the money works 5.Different JV arrangements 6.Expected conversion rates 7.Fulfillment, stick letters 8.Etiquette—scooping the database Organising a Speaking Gig

WELCOME Mike Rhodes Adwords Traffic

WELCOME Alexei Kouleshov Search Engine Optimisation

Thankyou

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Small ad in General Media Landing page Free Content page Free recorded message

Internet Traffic Mastery Marketing the List

Internet Traffic Mastery The Funnel

Internet Traffic Mastery Our Funnel

Internet Traffic Mastery MMC Multiple Media Contacts

WELCOME Barnaby De Palma Article Traffic

WELCOME Yaro Starak Blog Traffic

The Sleeping Traffic Giants Ebay Co-Reg

WELCOME Matt and Amanda Clarkson Ebay Traffic

Co-Reg What is Co-Registration? Co-Reg is method for generating targeted leads

Co-Reg Co-Reg Info Name Address Phone Other qualifiers

Co-Reg How many leads do you get?

Co-Reg Cost? 5c to $5.00 per lead It depends on subject and amount of info

Co-Reg

Internet Secrets Cruise 2008

Cruise to internet success with … Andrew and Daryl Matt and Amanda Paul and Mary $500 refundable deposit

Internet Traffic Mastery Membership site Signup Page Free Content Page Landing Page JVsAffiliatesPublicityAdwordsSEO Articles Blogs Co-Reg Teleseminars Speaking Ebay Ad to Free Report Voice Broadcasts Fax Broadcasts Lumpy Mail Online Offline

Word of Mouth Internet Traffic Mastery

Mass Media TV Radio Newspapers & Magazines Internet Traffic Mastery

Lumpy Mail Internet Traffic Mastery

Thankyou