How an Adult Contemporary Radio Station can use Online Tools to reach a younger Audience Presented by Teboho Ramalefane.

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Presentation transcript:

How an Adult Contemporary Radio Station can use Online Tools to reach a younger Audience Presented by Teboho Ramalefane

Overview  Types of online tools  Understanding your audience  Strategy and plan  Conclusion

Social Media Conversation and Relationship Which one is relevant to you TM Facebook, Twitter, You Tube, LinkedIn, Google+ and Word Press Each too is different (Operation)

Social Media Tools Facebook – Comfortable Twitter – On the move You Tube – Communicates the story LinkedIn – Professional (resume) Google+ - penguin and panda Word Press – Weblog (article sharing content)

Demographics SM keeps growing, its here to stay & a game changer Your audience is humans not just a number Know where is your niche audience Up to Time online

Strategy  Planning – Goal  Taking Action – protocol  Engaging – Human touch  Building – Relationship  Measuring – Results  Different Voices per Online media tool

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