Tuesday, March 31, 2015 Sponsored by: Membership Growth Best Practices Webinar

Webinar Agenda Welcome 10 in 2 Campaign NAA Resources to Support Your Growth Affiliate Best Practices on Growth Q&A Conclude

Thank you to our Sponsors!

Webinar Moderator Russ Webb NAA’s 2015 AEC President Association Executive Georgia Apartment Association

NAA Membership Growth Goal to 10 Million Units! 10 in 2: Growing Stronger Together

Membership Growth 10 in 2: Growing Stronger Together

Jon Lowder NAA’s 2015 AEC President Elect Association Executive Piedmont Triad Apartment Association

NAA Resources Available to You AEX (Affiliate Exchange) Association Management Support/Regional Liaisons Data Provider Services (Prospects with your Market) Co-branding Membership Affiliate Program Membership-Lease Compliance Support Membership Challenge

AEX (Affiliate Exchange) And NEW Resource Online Resource for affiliate staff, board, etc. Library of best practices –Peer-to-Peer Network –Articles –Videos –And more!

Association Management Support/Regional Liaisons Association management in-person support – Strategic planning – Board Orientations – Membership Recruitment and Retention Trade shows and general membership meetings Peer to peer consulting Affiliate Marketing Request Form Connecting to Resources at NAA

Membership & Affiliate Services Data Provider Services Prospective companies and properties in your market Contacts (C-level to property level) within prospect companies Property Management Changes & New Construction Contact NAA if you need an updated prospect list

Membership Growth Support Better communicate the value of local membership More than 50 NAA affiliates participating Benefits and services at the state and national levels

Membership – Lease Compliance Support Ensures non-member properties join your association in a timely fashion Affiliates receive weekly s from NAA when we have a non-member lease user listed Important to respond back and NAA will handle getting the properties into compliance

NAA Affiliate Membership Challenge – Fun & Energizing! Learn More Sign Up Today

NAA Affiliate Membership Challenge – Fun & Energizing! Win Great Prizes –Two cruise certificates (two people per certificate) Certificate good for two people Mexico, Bahamas or Western Caribbean No additional cruise fees included –Thousands of dollars in cash –Two full 2016 NAA Education Conference & Exposition registrations

Atlanta Apartment Association (AAA) Membership Drive Idea that Works! We “theme” the membership drive to go along with AAA’s theme for the year. There are 165 committee members divided up into 9 teams. Every team has 2 Captains, one each from the Owner/Manager and the Associate side. Every team has an Advisor, an experienced membership volunteer.

Atlanta Apartment Association (AAA) Membership Drive Idea that Works! We maintain a website for them to keep up with their team’s progress We provide them with all of the tools they need to succeed in both recruiting and renewals. Most of all…we make it fun and reward them for their outstanding work.

Paul Smith, CAE Executive Director Utah Apartment Association 2014 Unit Growth: From 75,998 to 96,267 (27% increase)

2014 Unit Growth: From 75,998 to 96,267 (27% increase) Paul Smith, CAE Executive Director Non-member communities Single Family Property Management Companies New Construction Visit prospective members with UAA Board Members Keep retention rate high

Apartment Association of Kansas City Debbie Haukenberry Association Executive, AAKC Unit Growth: 55,308 to 70,086 units % increase Keys to Success NAA – Affiliate Co-branded Program - Fliers and s (Recruitment & Retention); New supplier program ALN Data on prospects in your market NAA Letters to non-members Board/Member involvement Membership Challenge/Campaigns

Taylor Jackson, CMP Director of Business Development / Unit Growth: 13,014 Net Member Growth: 48 Total Revenue Growth in 2014: $30, Total Unit Count: 203,255 Total Supplier Members: 403 Total Owner/Mgmt. Co Members: 682

Membership Growth Initiatives Total membership count became stagnant Retention rates became unsteady dipping below 80% Needs Assessment: Identified growth opportunities using the ALN partnership with NAA and local partnerships / Identified needs & marketing avenues Development: New marketing materials / NAA Co- Branding Program for prospects / GoogleAds Needs Assessment: Surveyed new and seasoned members – member value Development: Programming changes / Participate in NAA partner programs / New communications – WEBLINK & Constant Contact / Combined messaging for existing members with NAA Co-Branding Membership IssueSolution Bottom Line Best Practices Use all resources available to you – Local partnerships, State & NAA programs and ASAE Create master plan to maximize efforts with a set matrix of success Unify your message laterally from local to NAA Members are constantly changing – always assess the members needs

NAA Membership Growth Best Practices Webinar Q & A

NAA is Here to Serve You! Dave Edwards Vice President of Membership and Affiliate Services Joshua Dick Director of Membership and Affiliate Services Donna Motley Senior Manager of Membership and Affiliate Services Kevin Watkins Midwest Region Liaison Kyle Huie Membership Coordinator Crissy Artis Customer Service Representative