Sino-Europe Technology Transfer Center - SETTC Your Business Partner in Technology Cooperation Written and designed by Jerry F. Xia, LL.M., SETTC © SETTC

OUR INITIATIVES China – the world’s largest emerging market Europe - the world’s largest common market SETTC Tech Transfer “Win-Win” Uneven technological advances Fig.1 Market-to-Market

OUR INITIATIVES  Two “Markets”  Technology  Technology Transfer  SETTC  A bridge, NOT a ferryboat  A gastronome & chef, NOT a waiter  An ambassador, NOT a herald

OUR BACKGROUND Chinese Ministry of Science and Technology Shanghai Pudong Productivity Center (SPPC) Taiwan Industrial Technology Research Institute (ITRI) More… The Hague and Rotterdam Municipalities West-Holland Foreign Investment Agency (WFIA) Ernst & Young Chinese Desk More… SETTC Fig.2 SETTC Background

OUR MISSION SETTC is a non-profit organization targeted to promote technical and commercial cooperation relationship between Greater China and pan- Europe by offering comprehensive services to international technology transfer transactions between these two areas.

OUR MISSION Greater China China Mainland China Mainland HKHK HKHK Taiwa n Maca o Pan-Europe European Union (EU) SETTC TT Transactions Fig.3 SETTC Mission

OUR BUSINESS MODEL R&D: universities, laboratories, technical centers, institutions, independent inventors, etc. Governmental departments, policy makers, etc. Professional service providers: legal, translation, accounting, tax, banking, venture capital, etc. Separate tech markets: life science; environmental, optical, etc. Technology companies: MNEs and SMEs, etc. Commercial chambers, investment agencies, etc. Industrial associations, technical agencies, professional societies, etc. SETTC Network SETTC Network Fig.4 SETTC Network

OUR OBJECTIVES  To provide update tech-related information to both Chinese and European clients;  To introduce appropriate European technologies into China, and vice versa;  To present the technology needs of Chinese companies, especially SMEs to European community, and vice versa;  To promote commercialization of both Chinese and European technologies.

OUR ORGANIZATION Board of Directors Shanghai Committee (Shanghai) European Committee (HQ: Netherlands, Branch Offices: Germany, etc.) Secretariat External Advisors Info Service Division Tech Service Division Training Service Division Commercialization Division Management Supporting Division Fig.5 SETTC Organizational Chart Taipei Committee (Taipei) Hong Kong and Macao Committee (To be proposed)

OUR PRODUCTS  TT Website (  TT Database China (SPPC, ITRI…)  TT Database Europe (ESA, Syntens,…)  TT Analysis Tools (intelligent patent searching…)  TT Professional Services (legal, financial…)  TT Commercialization (optimal TT solutions…)  TT Newsletter (monthly TT info package…)  TT Studies (SETTC TT Academy…)  TT Training (online, on-spot…)  TT Fairs (business to business…)  TT Cooperation (int’l TT database integration…)  Other Products and Services

OUR REVENUE MODEL  Membership fees  Sale of supporting software  Special service fees  Grants and subsidies  Sponsorship  Advertisement fees  Other revenues

OUR FORMULA An unprecedented initiative Infinite prospects Our unique competitiveness and strength Information – Whatever you are looking for! Resource – Whatever you need! Network – Whatever it takes! + = + + = Fig.6 SETTC Formula

Your Business Partner in Technology Cooperation Post bus AH Delft The Netherlands © SETTC 2001 Written and designed by Jerry F. Xia, LL.M., SETTC WE ARE HERE FOR YOU!