Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Chapter 13 Meetings, Conventions/Exhibitions and Event Management

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ After Reading and Studying This Chapter, You Should Be Able to: Name the hospitality industry associations Describe the various types of meetings Explain the difference between meetings, expositions and conventions Describe the role of a meeting planner Explain the primary responsibilities of a convention and visitor’s bureau or authority List the steps in event management

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Associations American Society of Association Executives (ASAE) –6000 associations at national level –Spend $53.5 billion annually –Hold 215,000 meetings and conventions

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Associations American Hotel and Motel Association The National Restaurant Association Hotel Sales and Marketing Association Club Managers Association of America Society for Foodservice Managers

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Associations Offer Governmental/Political voice Marketing avenues Education Member services Networking

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Types of Meetings Clinic Forum Seminar Symposium Workshop Overall purpose –Brings people together for the purpose of exchanging information

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Primary Sources of Revenue Attendee registration fees Exhibit space rentals Sponsorship fees Conference program advertising fees –Considerations may include whether it is a consumer or trade event

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Figure 13-1 Average Daily Visitor Spending at a Convention

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Figure 13-4 Average Expenditure Per Delegate Per Stay

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Figure 13-5 Percentage of Delegate Expenditure Per Item

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Goals for Meetings Developed for the need to –Increase awareness of a particular issue –Raise money for an activity or organization –Provide information to colleagues or clients

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Impact of Technology Affected the way in which information is obtained Data is available on virtually every aspect Increased need for establishing personal contact Satellite and Teleconferencing

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Technology Forecast Will continue to drive changes in the industry Routine organizational tasks will be run on technology More international meetings Heightened security Shorter meetings Increase in incentives for repeat business

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Determining the Site Facility service level and perception Price City/Geographic location Restaurant service and quality Personal safety Local interest

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Expositions or Trade Shows Designed to bring together purveyors of products, equipment and services in an environment where they can demonstrate their products and services to attendees at a convention or trade show

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Conventions Meetings combined with expositions Generally larger meetings with some form of trade show included

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Meeting Planners Pre-meeting activities –Plan agenda –Set budget –Negotiate contracts On-site activities Post meetings

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Convention and Visitor’s Bureaus (CVBs) Encourages groups to hold meetings, conventions and trade shows in the area it represents Assists those groups with meeting preparations, and lends support throughout the meeting

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Figure 13-3 Major Players in the Convention Industry

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Purposes Encourage tourists to visit the historic, cultural and recreational opportunities To develop and promote the image of the community TOKYOCOLORADO LONDON

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Convention Centers Large facilities where meetings and expositions are held Revenue generated from rental of space, food and beverages NEW YORK CITY HONG KONG

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Event Management Large conventions are planned years in advance Booking Manager is critical to success Contract is key to success On site at time of convention

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Hawai`i Convention Center 24

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Events at HCC 25

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Current Events at Hawai`i Convention Center 26 PROGRAMBEGINSENDSTYPEATTENDEES World Wide Group - Second Look Meeting08/03/10 Private600 18th Annual Hawaii Conservation Conference08/04/1008/06/10Private600 17th Annual Hawaii Employment Law Seminar08/05/10 Private375 Cannabis Business University Presents - Hawaii Medical Marijuana Educational Seminar 08/07/10 Private470 HVCB Hawaii One-on-One Meetings08/11/1008/12/10Private40 BIA Remodel It Right Expo08/13/1008/15/10Public12000 World Wide Group08/16/1008/17/10Private365 DOE Science Show08/17/1008/19/10Private th Singles for Christ Conference USA08/20/1008/22/10Private700 Inventor's Tool Kit Seminar08/21/10 Private100 World Wide Group - Second Look Meeting08/03/10 Private600

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Trends Globalization/International participation Cloning of shows Competition Technology Number of shows is growing annually