IGAEA Conference 2007 - RIT Mailing Software – What’s Needed for Effective Mailing and Verification?

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Presentation transcript:

IGAEA Conference RIT Mailing Software – What’s Needed for Effective Mailing and Verification?

Mailing Software Needs Analysis (“Is this really for me?”) Outsourcing cost Using an external vendor Internal cost estimate Adding software / hardware New employees Required knowledge / Learning curve Volume Control

Benefits of Mailing Software (Time is money. And money is money.) Reduce postage costs Improve address quality Save time and labor in production Use personnel more effectively Automate repeated tasks Have more control Simple economics

Evaluating Mailing Software (What questions to ask? - Basic Software Requirements) Is it CASS / PAVE certified? Standard list management tools? Does it meet my presort requirements? Can it support my file types? Will it communicate with my current hardware? Is it Reliable? Versatile? Flexible?

Ease of Use/Learning Curve (What help can I get? Is it accessible?) Easy-to-understand documentation “Easy to Learn” vs. “Easy to Use” Customer Support Toll Free On-line Extended Hours Knowledgeable and responsive Availability of training classes Online training

Reputation (They said WHAT about us?) Get recommendations from area dealers and customers Research Industry trade journals, online newsgroups Use local or national resources Mailing & Fulfillment Service Association (MFSA) Local Postal Customer Council (PCC) Visit vendors at tradeshows National Postal Forum Mailcom Graph Expo

Innovation (Making a good thing better.) First to market with new features & technologies Continuous improvement of product From customer feedback Through industry involvement Due to new USPS technologies

Additional Products / Services (Can I get more from my software vendor?) Move Update Services Drop Shipping Services Mail Piece tracking Hardware to compliment software Mailing Supplies

Price (a.k.a. “The Bottom Line.”) Base price / Renewal price Advanced options Upgrade costs Technical support fees

Maximizing its Potential (If the tools are available to use, use them!) Training Classroom workshops Online tutorials Documentation User manual Technical guides Online user forum Customer support

Q & A (Let us know: How Can We Help?) Mark Higgins Vice President of Marketing & Data Services BCC Software Inc A BÖWE BELL + HOWELL Company