Opinions are facts JP│KOM stands for integrated all- encompassing service, from communications consultancy to realization. This promise we deliver every day. Based in Düsseldorf, Frankfurt, Berlin, Germany Leading German agency for corporate/financial/ healthcare and B2B communications Strong focus on digital media and online solutions 38 employees Berlin Düsseldorf Frankfurt T , JP│KOM

Managing topics across multiple communication fields Public relations/public affairs Corporate identity/corp. design Issues management/crisis comm. CSR communications Corporate communications 2.0 Public relations/public affairs Corporate identity/corp. design Issues management/crisis comm. CSR communications Corporate communications 2.0 Capital market transactions Investor relations Creditor relations Comm. for financial service providers Financial communications 2.0 Capital market transactions Investor relations Creditor relations Comm. for financial service providers Financial communications 2.0 Media relations Corporate publishing Pricing communications Trade marketing Trade show PR B2B communications 2.0 Media relations Corporate publishing Pricing communications Trade marketing Trade show PR B2B communications 2.0 Market access Public affairs Corporate communications Market access Public affairs Corporate communications Change communications Executive communications Internal communications 1.0 & 2.0 Change communications Executive communications Internal communications 1.0 & 2.0 T ,

Sector expertise B2B – commercial/ industrial IT & Technology Consumer (Food/Drink, Durables, Services) Healthcare & Pharmaceuticals Financial Services Utilities Bosch and Siemens Home Appliances Top 5 energy utilities worldwide T ,

Case studies

Media relations/Events: DuPont Raising profile with a media roundtable with key branch experts Tasks Position DuPont Nomex as leading brand for fire protection/safety Foster image as innovation leader Measures Featured articles/case studies in cooperation with fire brigades (“storytelling”) Press office/media contact Advert campaigns Media events with key trade media Results Key industry event in Germany 2013: roundtable with 16 experts Extensive media coverage incl. videos IPRN Award 2014 (category “B2B communications”) T ,

Tasks Rise awareness for new plant in Shanghai Support sales activities B2B in Asia Measures Advertisements in trade press Media relations and speaker placement on Shanghai Tube Expo Microsite and brochure in English and Chinese Employees’ event Media briefings Opening ceremony and dinner Results Successful opening with very positive customer feedback Positive media coverage in China and Europe Media relations/Events: SMS Meer Leveraging a plant opening for cross-border media relations T ,

Tasks Position HSBC as leading international bank and expert for China Promote Chinese Renminbi as top 3 trade currency worldwide Measures Placement of articles and interviews, e.g. in Czech Republic and Germany Web conference for German journalists with CEO of HSBC China and Head of Corporate Banking Germany Media relations (“Issue surfing”) on occasion of Xi Jinping visit in Europe Results Positive coverage High share of voice in opinion leading media Media relations: HSBC Promoting the Renminbi in Central Europe T ,

Task Central online platform to onboard potential suppliers of leading chemical companies (e.g. BASF, AkzoNobel, Bayer, etc.) Measures Website incl. responsive design Multimedia training materials and learning tools Video tutorials in five languages Interactive checklists Results 91% customer/user satisfaction Expansion of member companies from 6 to 9 Digital: Together for Sustainability A single online solution for all devices T ,

Jörg Pfannenberg, Managing Partner T E Oliver Chaudhuri, Deputy Managing Director T E Düsseldorf, Germany Berlin, Germany Frankfurt, Germany JP│KOM