1 for Integrated Advertising, Promotion & Marketing Communications 7e Clow & Baack.

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Presentation transcript:

1 for Integrated Advertising, Promotion & Marketing Communications 7e Clow & Baack

2 Established in 1974 Family business Manufacturer of suspension lift kits and shocks 4WD trucks, SUV’s and Jeeps. Sell & distribute products internationally

Lift Kits - Leveling Kits - Strut Kits 3

Chevy / GMC Dodge Ford Honda International Isuzu Jeep Mazda Nissan Toyota Skyjacker extensive line of products forSkyjacker for Year models range from 1955-Present 4

Full service agency Marketing research Large format printing Vinyl graphics All advertisements leave print ready 5 Lee McGuire, Director of Marketing & Operations Skyjacker marketing team hard at work

Channel members Advertising Point-of-purchase displays Trade promotions Consumers Advertising Consumer promotions Event marketing 6

7 Advertising in: Accessories Today DCI Specialty Automotive PWA Off-Road Industry Pro-Pickup Magazine

SkyjackerDealers Warehouse Distributors SkyjackerDealers Skyjacker provides Point-of-Purchase Items for dealers Reach traditional and non-traditional 4WD Jobbers 8 support for

9 Counter/Wall Catalog Display Holder Consumer Catalogs Authorized Dealer Decals Indoor & Outdoor Banners

MPMC Media Trade ConferenceLos Angeles, CA January Easter Safari Moab, UTMarch 29-April 2 4 Wheel Jamboree NationalsBloomsburg, PA July 9-11 PA Jeep ShowYork, PAJuly Carlisle Truck NationalsCarlisle, PAAugust 6-8 Off Road ExpoPomona, CAOctober 8-10 SEMALas Vegas, NVNovember

Largest Automotive After-Market Trade Show Las Vegas Convention Center 30x50 display, 2-story booth with display vehicles 11 Click on photo to see a video about the SEMA trade show and what Skyjacker sells.

Mostly males ages Hunters Commercial/Industrial trucks Off-Road enthusiasts Active/Extreme sports 12

13 Celebrity Spokesperson Willie Robertson Duck Dynasty

14 Advertising on: Offroad.com 4x44u.com Truckmoxie.com Truckworld.com Catalograck.com Skyjacker.com

15 Advertising on: Speed Channel Spike Trucks TV Spike Xtreme 4x4 Outdoor Channel – Buck Commander ESPN2 – Stacy David’s Gearz CORR Racing – Commercials – NBC A&E – Billy the Exterminator Billy the Exterminator Buck Commander

16 TV Ads

17 Advertising in: Four Wheeler JP 4 Wheel & Off Road Off Road 4WD Sport Utility Sportsman's Gear Off Road Adventures Dusty Times Dirt Sports Trucks 4x4 Builder

18 John Godwin of Duck Dynasty talks about Skyjacker.

Cash Back Rebate on Shock and Leveling Kits 19

20 Off-Road Driver Sponsorships Carl Renezeder - CORR Pro-4, Pro-2 Ross Hoek - CORR Pro-4, Pro-2 Scott Taylor – CORR Pro-2 Watch video

21 Jeep Safari Moab, Utah

In one year sales increased 14% Continue to gain market share through effective sales Skyjacker has opened a new market in Dubai, which was previously untapped Won SEMA Global Media Award 22 Skyjacker