The AIDS Walk for Life 2007 National Sponsorship Offer

Why should [Company] be a sponsor of the National AIDS Walk?  Because AIDS is still fatal and everyone is potentially at risk.  Every two hours, someone in Canada is infected with HIV.  Almost 60,000 people in Canada are currently living with HIV and AIDS - a 16% increase since Of these people, about one-quarter (27%) are unaware of their HIV status. The number of people living with HIV/AIDS in Canada continues to rise due to the fact that new infections continue to occur and HIV/AIDS treatments have improved survival.  Young people are increasingly at risk of infection: a recent study showed that Canadian teenagers know less about safe sex today than they did in In fact two-thirds of Grade 7, half of Grade 9, and one-third of Grade 11 students polled believed AIDS could be cured if treated early ( Canadian Youth, Sexual Health and AIDS Study, Council of Ministers of Education/Health Canada, September 2003).  There remains no cure and increasing awareness is the best way to prevent the epidemic from harming Canadians.

Why should [Company] be a sponsor of the National AIDS Walk?  To advance your corporate image.  An enhanced public image and a powerful campaign through this cause related marketing will contribute to brand preference.  It will allow your company the opportunity to exponentially increase corporate visibility in the eyes of the public and hence return on investment.  It provides an opportunity to build teamwork among employees across Canada – be part of the 35,000+ walkers each year.  It emphasizes that the [Company] cares about Canadians and their health.  AIDS remains a top concern for Canadians: a recent poll commissioned by Health Canada found that 95% of Canadians think that HIV/AIDS is a very or somewhat serious problem in Canada today ( HIV/AIDS – An Attitudinal Survey, Ekos, April 2003).

Why should [Company] be a sponsor of the National AIDS Walk?  Because awareness, education and prevention of HIV/AIDS remains a vital message incorporated into the National AIDS Walk for Life.  Funds raised by this campaign directly assists each local AIDS service organization to help those infected – in 2006 over $1.9 million was raised for over 130 cities and communities in Canada.  AIDS organizations are largely run by volunteers – approximately 6,000 working 750,000 hours to a value of more than $11 million (based on $15/hour).  More than 20,000 people living with HIV/AIDS are helped by community-based AIDS organizations every year.  Nearly 40% of Canadians know, or have known, someone with HIV/AIDS. We don’t always talk about it, but HIV/AIDS makes an impact in every office, in every home and on every street corner.

Sponsorship Levels  Title Sponsor - To be Negotiated  Lead Sponsor ( SOLD ) $150,000  Platinum Sponsor$ 95,000  Gold Sponsor$ 55,000  Silver Sponsor$ 35,000  Bronze Sponsor$ 25,000

Bronze Sponsor Your Company Name will appear in all promotional materials across the country including:  Brochures  Pledge Forms  Postcards  Posters  Team Captain Manuals  Walk for Life Highlights Manual (Vancouver)  Web site exposure  Walk Day Signage  Walk Day Leaflets  Stage Banner  Announcement of Corporate name from stage on Event Day (Toronto & Vancouver)  Media release

Silver Sponsor All of the benefits and impressions of our Bronze Sponsor PLUS Your Company logo will appear prominently in black and white in all promotional materials across the country including:  Brochures  Pledge Forms  Postcards  Posters  Team Captain Manuals  Walk for Life Highlights Manual (Vancouver)  Web site exposure  Walk Day Signage  Walk Day Leaflets  Stage Banner  Announcement of Corporate name from stage on Event Day (Toronto & Vancouver)  Media release

Gold Sponsor All of the benefits and impressions of our Silver Sponsor PLUS Your Company logo will appear prominently in full colour in all promotional materials across the country including:  Brochures  Pledge Forms  Postcards  Posters  Team Captain Manuals  Walk for Life Highlights Manual (Vancouver)  Web site exposure  Walk Day Signage  Walk Day Leaflets  Stage Banner  Print ads  Announcement of Corporate name from stage on Event Day (Toronto & Vancouver)  Media release

Platinum Sponsor All of the benefits and impressions of our Gold Sponsor PLUS  Your Company logo prominently displayed on 2,900+ Volunteer and participant T-shirts  Your Company logo prominently displayed on Walk Day signage  Opportunity to Speak at Event Site  Corporate press release in press kit  Exposure to Walk Community Events during the Summer of 2007  Your company logo prominently displayed on our online donation system  Your Company logo prominently displayed on print ads  Your Company logo prominently displayed on Transit and Outdoor ads  Your company acknowledged in our Annual Reports  Your Company logo prominently displayed on Walk for Life websites including:  B.C. People with AIDS Society  AIDS Committee of Toronto  Canadian AIDS Society

2006 Walk Tally Results  Raised: Almost $2,000,000 was raised for community-based AIDS organizations across Canada  Date: September , 2006  Number of Walkers/Volunteers participating: 17,000  Participating Provinces and Territories: nearly all Provinces and Territories had at least one Walk  Largest Walks (more than 1,000):  Montreal: 3,000  Toronto: 6,000  Vancouver: 3,000  Ottawa: 2,000

How will the [Company] benefit from being part of the AIDS Walk?  Corporate recognition on almost 40,000 posters, 170,000 brochures and 90,000 postcards across Canada.  Coast to coast publicity: in 2007 we anticipate nearly all provinces and territories will organize at least one walk.  City marketing support: special marketing support is available for Toronto and Vancouver eg. public transport poster campaigns (subject to availability).  Grass roots support – this event is supported by experienced volunteers across Canada.  Team-building opportunity – as the Walk is happening in almost all major towns and cities across Canada – you can use the event to encourage your workforce to form local Walk teams and generate friendly rivalry!

Walk Sites 2006