Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02

Define the term sport marketing Sports Marketing: the process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods and services to create exchanges that satisfy individual and organizational objectives

Identify categories of sport products The Sporting Event: – Intangible: an experience you can see, feel and participate in – Perishable experience: a football game you played, you will never play that game again. – The athletes: make the game happen – The facility: Time Warner Arena, Lowes Motor Speedway Sporting Goods: tangible, manufactured products that make the game possible. – Equipment, clothing, license merchandise Personal Training: get ready to compete Sports Information: ESPN, Sports Illustrated, newspapers

Describe categories of sport consumers 1. Unorganized participants: walk in the woods, jogging 2. Organized participants: have rules – NCAA, MLB, MBA, MMA – Amateurs are not paid to play, regulated on local, state, national level – Professionals are paid but follow strict rules by their governing body. It is their job. 3. Spectators: observers of the sporting event – As important as the athletes 4. Sponsors: businesses or organizations that pay to associate their names or products with a sporting event – NASCAR

Describe the relationship between the growth and marketing of the sport industry. A sports product becomes more popular because of marketing Sports marketing affects millions of people throughout the world from young children to senior citizens. Marketing opportunities increase as the product grows

Discuss benefits ascertained from the development of the sport marketing Good for You – Increases opportunity for employment – Benefit those who participate either by playing or watching – Recreation – Entertainment Good for the Local Community – Economic effect of a major event – Improve city’s image Good for Society – Generates billions of dollars of revenue each year – More jobs – Snowball effect

Define the terms event marketing Event Marketing: is a designing or developing a live themed activity, occasion, display or exhibit, such as a sports, music festival or concert to promote a product, cause, or organization – Intangible – Promotes and sells a unique experience – It is produced and consumed at the same time

Identify types and categories of events Corporate Events – Conferences, seminars, trade shows, team building, theme parties, VIP events, incentive travel Private events: weddings, birthdays, family events, anniversaries

Discuss benefits ascertained from the development of the event marketing. Start a dialogue: face to face marketing Personal connection: builds trust Immediate fulfillment Brand awareness

How Big is Sports in the US Walking 87,500,000 Swimming 56,500,000 Bowling 44,800,000 Health Club Membership 37,000,000 Bicycling 35,600,000 Weightlifting 32,900,000 Running/Jogging 29,200,000 Basketball 26,700,000 Golf 24,400,000 Baseball 14,600,000 Soccer 14,000,000 Softball 12,400,000 Volleyball 11,100,000 Inline Skating 10,500,000 Tennis 10,400,000 Mountain Biking 9,200,000 Downhill Skiing 6,400,000 Martial Arts (2004) 5,400,000 Snowboarding 5,200,000 Ice/Figure Skating (2003) 5,100,000 Cross Country Skiing 2,600,000 Ice Hockey 2,600,000 Estimated Participants in Sport, 2005 Sport or Activity Number of Participants

Estimated Total Attendance at Sports Events, 2005 Major League Baseball 74,385,100 NCAA Football 43,486,574 NCAA Men's Basketball 30,568,645 National Basketball Association 21,369,078 National Hockey League (2004) 19,854,841 National Football League 17,011,986 Minor League Baseball 15,636,000 NASCAR Winston Cup Series 6,300,000 Minor League Hockey 6,179,000 Horse Racing 5,979,000 Professional Rodeo 5,429,000 NASCAR Busch Series 3,911,000 Professional Golfers Association 3,200,000 Arena Football League 2,939,000 Major League Baseball 74,385,100 NCAA Football 43,486,574 NCAA Men's Basketball 30,568,645 National Basketball Association 21,369,078 National Hockey League (2004) 19,854,841 National Football League 17,011,986 Minor League Baseball 15,636,000 NASCAR Winston Cup Series 6,300,000 Minor League Hockey 6,179,000 Horse Racing 5,979,000 Professional Rodeo 5,429,000 NASCAR Busch Series 3,911,000 Professional Golfers Association 3,200,000 Arena Football League 2,939,000 Major League Soccer 2,900,715 Minor League Basketball 2,625,000 Professional Tennis 1,970,000 Professional Boxing 1,931,000 IndyCar Racing 1,914,000 National Hot Rod Association 1,835,000 NASCAR Truck Series 1,708,000 Champ Car racing 1,490,000 Professional Bowling Association 1,310,000 Women's National Basketball Association 1,087,000 Professional Lacrosse (MLL, NLL) 1,019,000

Do you recognize these logos? Sports Logo Game

Assignment Pick your favorite actor, musician or celebrity and create a logo for them. (It can’t be one they are already using)